Trending Sources

Improve Your Email Campaigns

The Agitator

has already sent me four email appeals as of December 10th. I’m sure more are to follow until I relent and give! So here’s a ‘next year’ resource to set aside, if you haven’t seen yet, and read over your holiday window — The Essential Guide to Email Marketing 2014 , from Direct Marketing News.

How to make your email campaigns stronger

Nonprofit Marketing Blog

Email is still the most important way to engage your supporters online, so take it seriously! So many email campaigns from nonprofits take too long to get to the point, have a dizzying array of information and lack one single call to action. Remember: The more you try to squeeze in that email, the worse off you’ll be.

Four Essential Tips for Planning Year-End Email Campaigns

Fundraising 123

Because year-end fundraising goals are often so big, it''s important to start planning your year-end campaign now.

Why everyone talks about segmenting emails but hardly anyone ever does it

iMarketSmart

Everyone talks about segmenting emails — sending the right message to the right person at the right time. Sounds Sounds good. You can’t!

Change Is Hard—How To Get Through It

Getting Attention

After more than five years of heavy reliance on one email distribution platform/service, change was overdue. Backed up everything. Thanks!

The 6 Most Important Email Series for Nonprofit Marketing

EveryAction

An email series is a set of pre-written emails that are sent to a user after that user takes a specific action. You want to

When to Switch Email Campaign Service Providers

Fundraising 123

Whether your nonprofit is considering switching email campaign service providers (ESPs)-or signing up for a service in the first place-there are a number of factors to keep in mind. This is not a discussion about personal email systems-Outlook versus others, and so on. Tags: Email 101 Best Practices Read on here.)

Are Images in Email Campaigns a Good Idea?

Fundraising 123

This is where "Alt-text" comes in handy: In your email marketing tool ( not Outlook! ) you have the ability to decide what text is shown if the image itself it blocked. Another way to combat image-blocking side effects is to encourage readers to view your full email in their Web browser where all images show up crystal clear.

Sometimes It’s Best Not to Say Anything at All

Getting Attention

But this video , emailed out today to herald a forthcoming benefit, is just plain empty of  meaning.

Your Best Email Campaign Ever: 4 Steps to a Winning Strategy This Fall

Fundraising 123

Say hello to a cost-effective, personalized solution: Email marketing. Join our email communications pro (and author of Nonprofit Marketing Guide.com) Kivi Leroux Miller as she shares proven tips and strategies to build and fill your email outreach calendar. Tags: Email 101 Events

A Blueprint for Effective Email Campaigns

Mission Minded

A Story You Have To Read

Mission Minded

If you’re like me, you get 20 – 40 emails a day that say you simply must read them. View the email online.) It didn’t start […].

10 Things to Avoid in Email Campaigns | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

Tis the season for email marketing. Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. You know that your latest email campaign is the October Newsletter. Sending email to people who didnt ask for it.

3 things that will actually improve email campaigns

Nonprofit Marketing Blog

Stop working about subject lines and first make sure you’re emailing relevant content to people who really want it! 2. Keep your email marketing consistent and predictable. Don’t leave it all to email - remember: many channels together work best. What are they? You almost certainly need better segmentation.

5 Tips for Better Nonprofit Fundraising Emails

EveryAction

One of the best weapons in a nonprofit’s fundraising arsenal is email campaigning. We are sending and receiving more fundraising emails than ever before, all vying for the attention of supporters to act on behalf of our cause. nonprofit email fundraising

6 Ways to Get More Online Monthly Donors

Kivi's Nonprofit Communications Blog

Launch a Monthly Donor Campaign in January. Orgs that have coupled this with a telemarketing sustainer campaign have had even better results. 3.

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Infographics Produce Fundraising Results

The Agitator

Serious lift for mail prospecting and reinstatements, as well as email campaigns. Click here to enlarge ].

Your Deal With Email Subscribers: Part 1

Getting Attention

Pay attention to this fresh approach to creating the most effective email campaigns possible. We all need help! Subscribe today.

Email 74

3 Steps to Revive Your Email List

Getting Attention

Guest blogger Karla Capers specializes in using the internet to raise visibility for progressive issues and engage people more deeply in campaigns. We segmented the “inactive” people on our list (initially, this group was about 25% of our deliverable email file). Sent one week after the first email.

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Will You Let Everyone Know? 3 Examples, Oodles of Tips (and 23 Real Emails) to Support Your Next “Share This” Call to Action

Kivi's Nonprofit Communications Blog

Phrases You Can Use in a Share This Email. DO Only ask for one thing in a “Share This” email. 2,249 shares. 274 comments.

How to Show That Your Arts Organization is Critical

Mission Minded

” So how do you frame your arts organization as critical when other needs are competing for donor […].

Build Your Email List for Year-End Giving

Kivi's Nonprofit Communications Blog

If you need more emails, then we have a great resource to help you build your email list.

Will your emails stand out this year?

Nonprofit Marketing Blog

According to this research, email subscribers receive an average of 416 commercial messages per month! Nonprofit Emails that Get Results.

The Annual Report Donor List is a Stupid Waste of Time

Kivi's Nonprofit Communications Blog

Have your database person work on segmenting your list for your next email campaign. It’s time to update your approach. Seriously.

Great Nonprofit Marketing Jobs: Movin’ Up Monday

Getting Attention

Campaigns Communications Manager , Compassion & Choices (Washington DC). New Opportunities. Junior Designer , ONE (Washington DC).

Still Time for this Year-End Tweak

Getting Attention

We’re at countdown time for your year-end campaign. Draft your email. 2. Ask your provider. 1. Please share your experiences here.

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Fundraising From the Comfort of Your Living Room

Mission Minded

Email Campaigns Independent Schools Nonprofit Fundraising Performing Arts Social Media Uncategorized Add new tag nonprofit social mediaSeems sort of quaint, doesn’t it? Morrie Warshawski has recently published his classic book The Fundraising Houseparty as an e-book available from his [.].

8 Commandments for Converting Direct Mail Fundraising Appeals to Email

Kivi's Nonprofit Communications Blog

Looking to repurpose your direct mail appeals into email? Thou Shalt Make Email SHORTER Than Direct Mail. Email is task-oriented.

Our Son Trayvon: Make your email subject lines as powerful as this one

Getting Attention

Getting your emails opened is the most crucial part of your email campaign. When I opened my email this morning to the usual overflow, my eyes were drawn immediately to this short but powerful subject line—Our Son Trayvon. opened the email immediately. This email helps, and the subject line leads the way.

1 good example of nonprofit social media

Get Fully Funded

Seems like lots of nonprofits are talking about social media these days, but not many are doing it well.  If you are thinking about uing Facebook or Twitter or email campaigns or any other tools, here are some tips for success. Know your purpose.  Be very clear about what you want to achieve by using social media. 

How to Market Text-to-Give to Your Donors

Kivi's Nonprofit Communications Blog

This week he’s back to show you how to market your mobile fundraising campaign. Drip email campaigns. John Killoran.

Are you sure your nonprofit is ready for social media?

J Campbell Social Marketing

Or designing a beautiful email campaign without a great website to receive traffic. Do you have a computer? Is your computer from 1992?

Declining Email Read Rates

The Agitator

Here’s another troublesome trend line to add to falling retention and acquisition rates — falling email read rates.

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How Digital and Social Media Tools Have Transformed Nonprofits [Infographic]

J Campbell Social Marketing

Peer-to-peer online fundraising is popular and a great way to raise money – 33% of all online donations are made through P2P campaigns.

P2P 17

Warming Up For Year-End: 6 Email Mistakes To Avoid

The Agitator

Because such a large proportion of online contributions arrive in the final 45 days of the year, now’s a good time to start sharpening your email campaign skills. Your emails don’t lead people to where they can make a transaction. You’re sending your emails at all the wrong times. You’re mixing your messages. Roger.

Unsubscribe vs. Opt-out

Public Sector Marketing 2.0

Our organization, CEPSM ,  recently ran a database “cleaning&# email campaign to remind our e-communications subscribers that they are in full control of what they want to receive and how often. Insight Marketing difference email newsletter opt-out opt-out vs unsubscribe unsubscribeThey’re not. Unsubscribe. Opt-out.

How to Raise More Money from Matching Gifts Using Email and Social Media

J Campbell Social Marketing

These include using social media and email to remind donors about matching gifts. Email. Email signatures. Email is easy.

5 things that really don’t work in email

Nonprofit Marketing Blog

Emailing people without permission in the blind hope one of them will read your message and give money. Make sure your email gets delivered and doesn’t show up as one big, blocked image with a red X. Treating email like a island. Integrate your email campaigns with your direct mail, your social media, etc.

A Reminder About The Personal Touch

The Agitator

Rather, for me the study is just a reminder of the value of a personal touch … however you can accomplish that under the circumstances of any given mail or email campaign. Note that telemarketing campaigns do this inherently — “Good evening Tom. Some packets included an affixed personalized Post-it note.

Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). Email Lists. The Convio study has median growth rate for email lists at 17% while M+R has it only slightly lower at 16%. Email Goals and Results. Sage).

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