You shouldn’t be committing staff to Twitter, Facebook or any other social media application if you don’t have a decent website home page or can’t email supporters. If you’re contemplating committing time to engaging people on Twitter – and it does take time – you need to ask yourself a bunch of other questions first. MORE >>

If you are thinking about uing Facebook or Twitter or email campaigns or any other tools, here are some tips for success. Seems like lots of nonprofits are talking about social media these days, but not many are doing it well.  Know your purpose.  Be very clear about what you want to achieve by using social media.  MORE >>

92% of organizations surveyed are using or plan to use email marketing this year -- the most popular advertising channel of all! Heather Dixon works at Emma, a Web-based email marketing and communications company that helps small businesses, non-profits and agencies create, send and track stylish email campaigns. MORE >>

Created especially for smaller orgs, we’ll focus on your website, email campaigns, bringing traffic to your site, and using social media and other tools to keep your supporters engaged so they give again. I’m offering two special e-clinics this month. 20 Days to More Powerful Nonprofit Writing. Get the Details and Register. MORE >>

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). Email Lists. The Convio study has median growth rate for email lists at 17% while M+R has it only slightly lower at 16%. Email Goals and Results. Sage). MORE >>