2011

Trending Sources

Social Media Is Not a Marketing Strategy

SocialButterfly

There, I said it. Social media in and of itself is not a strategy (gasp). It does not replace a solid marketing approach or even a communications plan.

How to Create, Share, and Use QR Codes

Kivi's Nonprofit Communications Blog

Guest Post by Kristina Leroux of Kristina Leroux.com. QR Codes have actually been around for a while. Anything you’d like it to, really. It’s easy!

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14 Tips for Making Your Nonprofit Email More Effective

Fundraising 123

Dan Zarrella , a social media researcher and author, recently revealed in a Hubspot webinar a trove of statistical analysis on email marketing.

Continuing Education for Cause Marketers

Cause Related Marketing

What do you do, as a cause marketer, to keep learning? Researchers have even shown a correlation between happiness and education.

Be Consistent, Not Confusing with Multi-Channel Nonprofit Marketing

Getting Attention

No one likes to be confused and in many cases, the response is to flee your call to action. This doesn’t mean you have to use every channel.

More Trending

Carnival Submissions: Handling Objections

A Small Change

also wanted to reach out see if anyone from the A Small Change community had anything to add on an earlier conversation. Guest Posts & Reviews

Reader Questions: How do you partner with a nonprofit, get AKA Fiscal Sponsorship?

Wild Woman Fundraising

Have you ever tried to partner with a nonprofit? Did that experience leave you frustrated, or just stymied by how it all works? There you have it!

I’m Not Your Member

JCA Insights

The following is a true story. In the fall of 2010, I made a gift in memory of a friend’s mother.  My friend and her family requested gifts to one of two charities in lieu of flowers.  I picked one and went to the organization’s website to make my gift. The website would only accept a membership payment.  So why am I not sending another gift?

Social Media Is Not a Marketing Strategy

SocialButterfly

There, I said it. Social media in and of itself is not a strategy (gasp). It does not replace a solid marketing approach or even a communications plan.

Quirky, Kooky, and Off-Beat Nonprofit Marketing and Fundraising

Kivi's Nonprofit Communications Blog

It’s time to get creative, people. We’ve got plenty of examples to prove it! donor wrote back to Ruby, and then Ruby replied to the donor!

Uganda 102

Your New Year's Resolutions

Fundraising 123

Your New Year's Resolutions. If you were too busy to write them down, allow me. Aren't the holidays exhausting? resolve to tell more stories.

What Sponsors Should Measure in Cause Marketing Campaigns

Cause Related Marketing

If you’re the sponsor of a cause marketing campaign, you’re in the green room, you’re in a makeup chair and you’re sitting pretty. Here’s what I mean.

Position Yourself to Get the Nonprofit Marketing Job: Be Selective and Specific

Getting Attention

Welcome to our newest guest blogger, Valerie Lambert. She blogs at Bilou Enterprises on topics related to Annual Giving and career counseling.

The need to disconnect, visualized.

Public Sector Marketing 2.0

The second I saw this, I knew I had to post this up. Thank you to my colleague Benedict Chia Bing Howe in Singapore for sharing this wonderful Thai ad.

Mobile giving: 4 trends nonprofits should consider

ImpactMax

flickr/closari. This is my second post based on information gleaned from a recent Common Knowledge webinar on nonprofit communications trends for 2011.

4 Keys to Successful Fundraising in 2012

Get Fully Funded

As we look to a new year, it’s time to start thinking about what 2012 might hold for us. Will the new year hold more of the same or will things be different? I don’t think it really matters what the new year brings. The more important question to ask is ‘what will you do?’ have been proactive and purposeful about fundraising.

Getting started on Google+ for nonprofits

Fundraising Coach

Last week, I wrote a post for About.com explaining why I was checking out Google+. True, I am feeling a bit overloaded. Accept the invitation!

10 fundraising interview questions to help you succeed in your career

Wild Woman Fundraising

Nonprofit fundraisers often have a hard time saying No. Perhaps it’s because we are so good at creating community and relationships. Advocacy?

Fuhgeddaboudit – SEO and Your Small Nonprofit

Social Media Bird Brain

Picture from Biblical Archaeology Review In the search to build a better website for your small nonprofit, you’ve no doubt heard lots about Search Engine Optimization (SEO)and how you need to do certain things to improve your ranking in the search results. tags small nonprofits SEO keywords content nonprofits

SEO 46

Facebook, Health and the Pursuit of Happiness

SocialButterfly

Facebook has become just about as integrated into American culture as apple pie. This applies to Facebook as well. The results may surprise you.

Should You Feed Your Blog to Facebook?

Kivi's Nonprofit Communications Blog

I use Hootsuite to automatically send new blog posts to both Twitter and Facebook. What’s been the impact on the Facebook page? Great!

Extreme Website Makeover: From Ick to Slick!

Fundraising 123

I’ll confess it right here: I love a good makeover show. My daughters and I are avid fans of What Not to Wear. Engagement opportunities - lots of them!

'Checkout' This New Cause Marketing Study

Cause Related Marketing

Let’s put some flesh on that. The most surprising answer for me was the second most common answer. Dawn’s place on the list was unexpected.

3 Steps to Focused Productivity for Your Nonprofit Marketing

Getting Attention

Welcome to our newest guest blogger, Rebecca Leaman. Her driving passions are technology, local history and dogs. Where do you even start? 1.

Guideline for External Use of Web 2.0 in the Government of Canada

Public Sector Marketing 2.0

After years of hearing  ”it’ll be released next week” promises, I finally got to witness the official announcement this morning from Minister Tony Clement: The Treasury Board Secretariat’s  Guideline for External Use of Web 2.0   is now public. Here is an excerpt from Tony’s speech: “Web 2.0 it’s ambiguous.

Free digital storytelling tools for nonprofits

ImpactMax

Flickr/mysza831. little holiday gift for you! Each time I do that, the range of options kind of astounds me. Plus they’re fun! VuVox. MixBook.

16 little lessons from the AFP conference

Get Fully Funded

Whew!  I’m just back from several days in Chicago at the AFP conference.  I’ve been to this event many times and I love it.  I love all the great speakers and all the cool people I get to hang out with. This year, I was an active participant in the Twitter conversation going on during the conference.  “Admit mistakes.

I’m not your ATM

Fundraising Coach

As the economy continues to falter (or barely grow), we need people’s donations more than ever. We never are. Send acknowledgements quickly.

Guest Post: Christina Attard reveals the secrets about your planned giving program that only donors know…

Wild Woman Fundraising

What the heck is planned giving and why should you care? Most small nonprofits do not have planned giving in their fundraising plans. But you should!

The Hat Never Comes Off

JCA Insights

Whatever your political sensibilities, the tape of the NPR Foundation’s former top fundraiser sharing unguarded opinions to build rapport in a lunch with people posing as left-leaning potential major donors is decidedly cringe-worthy. And then launches into his opinions on Republicans and anti-intellectualism, among other things.

NPR 44

Facebook, Health and the Pursuit of Happiness

SocialButterfly

Facebook has become just about as integrated into American culture as apple pie. This applies to Facebook as well. The results may surprise you.

Butts in Seats: 5 Tips for Event Marketing Using Social Media

Kivi's Nonprofit Communications Blog

Ceci Dadisman. This week, you are hearing from four guest bloggers about nonprofit events. Guest Post by Ceci Dadisman, Palm Beach Opera.

Planning and Executing Your Next Big Event

Fundraising 123

Events are a great way to cultivate support and attract new donors. But great events take a lot of planning, financial support and hard work. Before securing that banquet hall or scheduling those tee times, you need to ask yourself a few questions. . Should you even have an event? Who is my audience? Maybe your event is for clients. Your goal.

Plan 60

Twenty Questions Before Engaging in a Cause Marketing Effort

Cause Related Marketing

Suppose when you get into the office tomorrow, the boss comes in and says, “I think we need to look seriously at cause marketing. Look into it will you?”Getting Getting the right answers depends on asking the right questions. So where do you start?Let’s Let’s just stipulate that you’ll search the Internet.