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| | CAUSE RELATED MARKETING JANUARY 9, 2012 What I Learned When I Bought a Starbuck Indivisible Wristband Since November 1, 2011 Starbucks has been doing its best to help boost the economy via a cause marketing standard; the wristband. Indivisible' wristbands are $5 at 6,800 company-operated stores in the United States. Starbucks seeded the effort with a $5 million donation. The barrista was super friendly. Oh, that’s so great! she asked. | GETTING ATTENTION JANUARY 11, 2012 Get Personal to Get Relevant – Your “From” Line & More Getting personal in your communications is key to relationship building with prospects and supporters. It’s a core component of being relevant — a must-do for stronger connections in 2012. There are so many opportunities to get personal, and I’ll be sharing my recommendation with you in coming weeks. Personal Is a Two-Way Street. | | | | | | | | |
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 Best Response So Far to End of Year Gifts
After taking a year off, I’ve done it again: I gave $25 year-end gifts to 20 national nonprofits that I had not previously supported so that I can see what kind of donor communications I get throughout the course of year. This time, I gave 10 of the gifts by cashing in credit card miles with Capital One. ”). ”). Great! MORE >> -
CAUSE RELATED MARKETING | TUESDAY, JANUARY 10, 2012  Amazon, I'm Calling You Out
In 2011, Amazon’s sales were $43.59 billion and its profit was $7.64 billion. It is the world’s biggest etailer. That's part of their Seattle headquarters at the left. And how much did Amazon donate to charity? It's not clear. Although I suspect that MercyCorps and the Red Cross have both received meaningful donations from Amazon.com. MORE >> -
NONPROFIT BRANDING | TUESDAY, JANUARY 10, 2012 NONPROFIT BRANDING: Communicate More and Better! Why? How?
We are exploring nonprofit management during a period of economic trauma. In the last post I said you should “…expect a drop in contributions from the marginally committed and from those with serious economic difficulties. MORE >> -
GIVING IN A DIGITAL WORLD | THURSDAY, JANUARY 12, 2012 12 digital fundraising trends for 2012 #3 Augmented Reality
I came across this fun awareness campaign by youth breast cancer charity CoppaFeel! Augmented Reality is a live view of something in the real world that is augmented by some form of computer generated overlay when it is viewed through a digital device, such as when viewed using the camera on your Smartphone or Tablet. In the case of the CoppaFeel! MORE >> - Service-Dominant Logic and Social Marketing
Is it time for more of us to loosen our grip on the 4Ps of the marketing mix as a necessary ingredient or benchmark for social marketing programs? Constantinides (2006) summarized over 40 papers that have been critical of, or presented alternatives, to the 4Ps marketing mix framework. Vargo and Lusch reassure us that we have not been alone. 2006). MORE >>
- Finding More Donors With the Ultimate Question CAUSE RELATED MARKETING | THURSDAY, JANUARY 12, 2012
- For Nonprofits Mobile Web is better than Apps BLUE SKY COLLABORATIVE | WEDNESDAY, JANUARY 11, 2012
- Learn the 4 Keys to Pitch-Perfect Messaging – Free Webinar Feb. 7 GETTING ATTENTION | THURSDAY, JANUARY 12, 2012
- IKEA Saves the Children When Facebook Fans Invite Friends to Shop SELFISH GIVING | MONDAY, JANUARY 9, 2012
- One (Bronx) Cheer for Philanthropist Kim Kardashian CAUSE RELATED MARKETING | FRIDAY, JANUARY 13, 2012
- 12 digital fundraising trends for 2012 #2 Investment in Strategic Blogger Outreach GIVING IN A DIGITAL WORLD | MONDAY, JANUARY 9, 2012
- Mobile study: Donors impulsive, social and tech-savvy NONPROFIT MARKETING BLOG | WEDNESDAY, JANUARY 11, 2012
- Applying Service-Dominant Logic to Social Marketing Programs SOCIAL MARKETING AND SOCIAL CHANGE | FRIDAY, JANUARY 13, 2012
- Cause Marketing Circa 2022 CAUSE RELATED MARKETING | WEDNESDAY, JANUARY 11, 2012
- Marketing Beyond The Blog Buzz DIVA MARKETING BLOG | FRIDAY, JANUARY 13, 2012
- Passion Meets Purpose – Let’s #Rock2012 SOCIALBUTTERFLY | FRIDAY, JANUARY 13, 2012
- A response to “Bad Nonprofit Consultants” from Inside Philanthropy WILD WOMAN FUNDRAISING | MONDAY, JANUARY 9, 2012
- Winners: Pinterest ‘Causes I Love Contest’ SELFISH GIVING | THURSDAY, JANUARY 12, 2012
- #Interview: Gail Perry, Fundraising Consultant, Trainer & Author of Fired-Up Fundraising NON PROFIT MARKETING 360 | MONDAY, JANUARY 9, 2012
- Passion Meets Purpose – Let’s #Rock2012 SOCIALBUTTERFLY | FRIDAY, JANUARY 13, 2012
- Do you want to sit on a nonprofit board? WILD WOMAN FUNDRAISING | WEDNESDAY, JANUARY 11, 2012
- Marketing metrics: Are yours vain or accountable? NONPROFIT MARKETING BLOG | SUNDAY, JANUARY 8, 2012
- Open Government Consultation PUBLIC SECTOR MARKETING 2.0 | TUESDAY, JANUARY 10, 2012
- Looking To Implement New Fundraising Methods? Has Your Nonprofit Considered These? SEEKING GRANT MONEY TODAY | SUNDAY, JANUARY 8, 2012
- Excitement around donations by text message fades DONORDIGITAL | FRIDAY, JANUARY 13, 2012
- Rekindle Your Donor’s Thrill of Giving THE AGITATOR | TUESDAY, JANUARY 10, 2012
- Rhode Island News Papers FUNDRAISING BREAKTHROUGHS | THURSDAY, JANUARY 12, 2012
- Primer On Online Fundraising THE AGITATOR | MONDAY, JANUARY 9, 2012
- What we offer MISSION PARADOX BLOG | WEDNESDAY, JANUARY 11, 2012
- Rhode Island Police Blog FUNDRAISING BREAKTHROUGHS | SATURDAY, JANUARY 7, 2012
- The battles you fight MISSION PARADOX BLOG | MONDAY, JANUARY 9, 2012
- Seeing Your Marketing Future in the Obama Re-Election Campaign KIVI'S NONPROFIT COMMUNICATIONS BLOG | MONDAY, JANUARY 9, 2012
- Friday Futures – Nonprofit Marketing Jobs – January 13, 2012 GETTING ATTENTION | FRIDAY, JANUARY 13, 2012
- #Tech: SOPA Inspiring Blackouts & Lobbyists – Should Nonprofits Care? NON PROFIT MARKETING 360 | FRIDAY, JANUARY 13, 2012
- Ask and Answer - A Tale of Two Oranges SOCIAL MEDIA BIRD BRAIN | WEDNESDAY, JANUARY 11, 2012
- #SocialNetworks: Primary Politics Offer Models For SM Strategy NON PROFIT MARKETING 360 | TUESDAY, JANUARY 10, 2012
- Thrillingly Yours THE AGITATOR | THURSDAY, JANUARY 12, 2012
- #Tech: Don’t Confuse Innovation For Implementation This Year NON PROFIT MARKETING 360 | MONDAY, JANUARY 9, 2012
- Writer for Hire SELFISH GIVING | WEDNESDAY, JANUARY 11, 2012
- May All Your Dreams Come True THE AGITATOR | WEDNESDAY, JANUARY 11, 2012
- #Inteview: Amy Eisenstein, Fundraising Consultant and Author of 50 Asks in 50 Weeks NON PROFIT MARKETING 360 | FRIDAY, JANUARY 13, 2012
- Fund Offering Support Efforts Building Nuclear Weapons-Free World SEEKING GRANT MONEY TODAY | SUNDAY, JANUARY 8, 2012
- Repost - Power and the Arts MISSION PARADOX BLOG | FRIDAY, JANUARY 13, 2012
- Help Us Help You – 2012 THE AGITATOR | SUNDAY, JANUARY 8, 2012
- #SocialNetworks: Videos Demonstrate The Power Of Video For Nonprofits NON PROFIT MARKETING 360 | THURSDAY, JANUARY 12, 2012
- Job Opening: Campaign Assistant FUNDRAISING COACH | FRIDAY, JANUARY 13, 2012
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