Sat.Feb 18, 2012 - Fri.Feb 24, 2012

Trending Sources

Nonprofit Marketing Wisdom Guide 2012: Free, Just Published

Getting Attention

Diversity of goals, perspective and experiences. How to know your supporters, so you can connect more strongly with them. Strategy

Guide 103

Now That’s How It’s Done: An Awesome Thank You

Kivi's Nonprofit Communications Blog

I worked my way through my snail mail inbox today and here’s what I found: It’s a thank you card from Regan Walsh of Flying Horse Farms.

Band 68

Would you like to learn how to grade your boss? Here’s your checklist

Wild Woman Fundraising

Are you a nonprofit employee? Do you want a clear system to figure out if your nonprofit boss is doing right by your organization or not? Or are you a nonprofit board member? How do you provide oversight and make sure that your organization stays on track? Do you need a model to figure out how to make sure your nonprofit leader is doing a good job?

The three signs of social media hysteria - and how to avoid them

Nonprofit Marketing Blog

Stage 1: Urgency. As in, “Everyone’s doing it. We need to do be doing it. Set up a Facebook page. And start tweeting!”. Stage 3: Disappointment.

Social Media Networking: Gone Is The Luxury of Privacy

Diva Marketing Blog

Over the past going, on eight years, of working in the social media industry I've had the pleasure of interviewing many amazing people. Camilla Olson.

Club 28

More Trending

12 Digital Fundraising Trends

The Agitator

Bryan Miller at blog Giving in a digital world has made a herculean effort over the month of January to unload a pile of insights about online and mobile fundraising. He’s grouped them together in this post , which has the links to each of his 12 January posts on the subject. Trend #2 – Investment in Strategic Blogger Outreach.

Guest Post: What Integrated Marketing Means to Me

Kivi's Nonprofit Communications Blog

Sara Spivey. It’s hard to keep up with how fast communications technology is changing, let alone the implications of those changes. But it does. 

Will Your Nonprofit Pick QR Codes or NFC?

Selfish Giving

I’m dying to know, which one will you choose, QR codes or NFC? QR codes have their advantages. The technology is being used by 14 million people.

Want loyal supporters? It’s not about gimmicks.

Nonprofit Marketing Blog

Cartoon my Tom Fishburne, The Marketoonist. • Be thankful. It’s the most important and most neglected basic. • Be clear.

Cause Marketing Lessons From Lord Stanley's Cup

Cause Related Marketing

As of today New York, Boston and Florida from the NHL’s Eastern Division have all clinched a spot in the playoffs, while Detroit, Vancouver, and San Jose from the Western Division are guaranteed a playoff berth. The Stanley Cup is the most storied trophy in professional sport in North America, dating to 1893. Unlike other trophies it’s permanent.

Band 16

Give up your nonprofit poverty mentality

Get Fully Funded

Today is Ash Wednesday which means it’s the start of the Lenten season. Whether you celebrate Lent or not, now is a good time to think about something you can afford to give up in your nonprofit – your poverty mindset. Most nonprofit organizations were started on a shoestring because someone wanted to help people or change a situation.

YouTube Guide For Nonprofits

The Agitator

You know how much I love to see fundraisers using video! Here’s a 24-page guide from YouTube — YouTube-for-Good — advising on how to tell better stories and get them noticed (i.e, more visible to search engines). They’re also sponsoring a one-day video boot camp for nonprofits in San Francisco on April 2.

4 Questions to ask before going mobile

Nonprofit Marketing Blog

Photo courtesy of Big Stock Photo. Today I’ve got a guest post at Connection Cafe on what you should ask yourself before embarking on mobile.

My Annual Defense of the Practice of Cause Marketing

Cause Related Marketing

Is cause marketing just a gimmick to induce people to buy or does it really benefit the needy? That’s the tenor of a question posed recently by Bruce Bradley , fellow blogger, author of the forthcoming book ‘Fat Profits,’ and food industry consultant. But my answer to it, as posed, is 'yes.' The first is subtle, but plain. Capitalism isn’t perfect.

CauseTalk Radio Ep02: Pinterest for Nonprofit Marketing

Selfish Giving

Listen NOW! Noland shares which brands are using Pinterest well and who’s missing the Pinterest boat. Stay tuned to discover Noland’s “6 foot” rule.

Radio 22

Mixed Links for Nonprofit Marketers

Kivi's Nonprofit Communications Blog

I hope you had a good week. Let’s dive into some Mixed Links … Video, Social, Mobile. Canada and Australia. Online Fundraising.

12 Digital Fundraising Trends for 2012 – A Quick Round-up

Giving in a Digital World

Back at the start of January I set myself the target of publishing twelve posts on trends I think are going to prove important to digital fundraisers this year – both as a means of kick-starting my own thinking after the holiday season and to help inform your planning considerations at this key time in the year. Trend #6 – Ebooks.

Fundraising secrets aren’t so secret

Fundraising Coach

I am fond of saying that “fundraising is an extreme sport.” ” Like great athletes, fundraisers need to focus on the basics. At Blog World Expo last November I got to do a live interview with Susan McLennan about those basics, treating people with respect, and an easy way to do a “thankathon.” Research 2. Engage 3.

Don’t Waste Their Time

The Agitator

One of the worst things you can do to a donor is waste their time. I was reminded of that reading this article about marketing to the affluent. But it’s not just the affluent who are time deficient. It’s everybody! How do you waste a donor’s time?

Email 12

Does Jeremy Lin* Read the Cause Marketing Blog?

Cause Related Marketing

Or, How to Make your Company’s Facebook ‘Like’ Campaign a Little Less Gratuitous. We all know how Facebook ‘Like’ campaigns go.

To self (and staff): Great job!

ImpactMax

Flickr: Doug88888. When Marc Pitman asked us nonprofit fundraisers and communicators: “How do you say thanks to yourself?”

Six ways to better influence your elected officials

Nonprofit Marketing Blog

All the presidential election drama dominating the news has me thinking about how we influence politicians and policy makers. So does a presentation I recently heard from Brad Fitch , author of the Citizen’s Handbook. Namely, how do you become a more persuasive advocate? Can you make a difference for your issue? Persistence pays off.

Do Good, Win Big!

Get Fully Funded

See3 Communications is hosting the 6th Annual DoGooder Nonprofit Video Awards. For six years now, the DoGooder Nonprofit Video Awards has been shining a spotlight on all the innovative ways that nonprofits use video. ‘Different’ is just what The Case Foundation is looking for in this year’s contest. Did you experiment? Take risks?

Design It Yourself Cause Marketing

Cause Related Marketing

Here’s how the contest worked. The contest took place on Liberty’s Facebook page. hope Liberty keeps mashing together design and cause marketing.

4 Ways To Tell if Your Nonprofit Needs a New Logo

Mission Minded

I’m a Mac girl myself. But I was fascinated to read about Microsoft’s new Windows logo and the fact that it has changed about as often as Windows itself has come out with updates. At Mission Minded we encourage our nonprofit clients to change their logo as infrequently as possible. Because changing a logo is [.].

Is your nonprofit board socializing enough?

Fundraising Coach

In the last 24 hours, I’ve heard 6 different commentators talk about the polarization of our US government being exacerbated by the fact that no one socializes anymore. Ok. I was one of the people. And I was talking to my aunt and uncle in a restaurant in Hanover, NH. But they felt it needed to take time. Why not use that to your advantage?

Give up your nonprofit poverty mentality

Get Fully Funded

Today is Ash Wednesday which means it’s the start of the Lenten season. Whether you celebrate Lent or not, now is a good time to think about something you can afford to give up in your nonprofit – your poverty mindset. Most nonprofit organizations were started on a shoestring because someone wanted to help people or change a situation.

Charity Donors Say They’d Keep Giving If Tax Deduction Went Away, But They’re Not So Sure About You

Cause Related Marketing

A new study, released yesterday, finds that Americans would keep giving, even if the tax deduction for charitable gifts went away. However, they’re certain that charitable donations would decline as a result. As Congress and the President mull over how to make up ground against the burgeoning U.S. Six percent believe charitable donations would rise.

2012 DoGooder Nonprofit Video Awards. Have You Entered?

Selfish Giving

For six years now, the DoGooder Nonprofit Video Awards has been shining a spotlight on all the innovative ways that nonprofits use video. Take risks?

News 12

Do Your Staff and/or Board Need a Marketing Retreat?

Kivi's Nonprofit Communications Blog

Of the 300 or so participants, almost half (48%) said “Other staff/board are willing to help, but don’t know how.” What do you think?

Online Fundraising: Red-headed Stepchild?

The Agitator

Agitator readers tend to reveal their true passion more often through direct emails to me and Roger than via public comments. Here’s an example, name removed, on a topic that might stir your juices. “Hello Agitator Editor, I am an online fundraising professional who has been in the “business” for almost 10 years now.

How Does A Nonprofit Implement A Sound Growth Strategy for Itself?

Seeking Grant Money Today

All nonprofits look forward optimistically about their potential, what needs they will meet in the future, and how the organization will continue its efforts and improve (or perhaps increase) them. organizational goals, programs and services. Sound growth strategy involves the above steps, but it includes more.

Opportunity

Mission Paradox Blog

What some good news?    Here it is: 1.    For the first time in modern history, an individual artist can put their art directly into the hands of an audience. The author, the painter, the musician, can all bypass the middle man (publisher/gallery/record label).    This is another benefit of technology. 

2011 Online Giving

A. Fine Blog

Blackbaud just released it’s 2011 Online Giving report , and as I have come to expect with Blackbaud’s reports, this one is chock full of interesting trends and tidbits. billion in total fundraising from 1,560 nonprofits.” Fourth quarter giving accounts for 34% of all online giving for the year.