Sat.Mar 17, 2012 - Fri.Mar 23, 2012

Trending Sources

Searching Your Nonprofit’s Web Site—A vs. B Makes a Huge Difference

Getting Attention

I’m a devoted participant in Anne Holland’s blog, Which Test Won. These are real-life marketing case studies! Subscribe today.

KONY2012: Judged by their funders?

Wild Woman Fundraising

KONY2012. Everyone’s talking about KONY2012. In case you haven’t seen it, here’s the link. Video oversimplifies conflict in Uganda.

Vote for the Best Do Gooder Videos of the Year

Kivi's Nonprofit Communications Blog

I love being one of the judges of the Nonprofit DoGooder Video Awards, and you can experience the fun of judging too! Public voting is now open.

NONPROFIT BRANDING: Protecting Your Brand From Media Misfires

NonProfit Branding

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Our Son Trayvon: Make your email subject lines as powerful as this one

Getting Attention

Getting your emails opened is the most crucial part of your email campaign. Without that, there’s no hope of motivating the action your organization needs. When I opened my email this morning to the usual overflow, my eyes were drawn immediately to this short but powerful subject line—Our Son Trayvon. opened the email immediately.

More Trending

Nonprofit Marketing Jobs: March 23, 2012

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. Marketing Campaigns Manager.

Consistent Messaging Across Channels: The Crawl, Walk, Run Method to Consolidated Marketing

Kivi's Nonprofit Communications Blog

Lu Esposito. Facebook, website, direct mail, blogs, Twitter, etc. Guest Post by Lu Esposito of the American Red Cross. Consistency. That’s okay.

Personal Branding Within The Corporate Workplace

Diva Marketing Blog

Do you remember Tom Peters’ innovative Fast Company article The Brand Called You ? His idea was employees were more than cogs in a corporate wheel.

Images are great - unless you’re making one of these 3 mistakes

Nonprofit Marketing Blog

As you know, I’m a fan of images. Pictures are worth 1,000 words and all that. You’re probably aware of that, too, and plan accordingly.

Spot 23

Just Give Us 1 Day to Boost Your Nonprofit Marketing Results – Sept. 19 in Chicago

Getting Attention

Register Now! Plan in a day—blueprint forever. We premiered the workshop in New York two years ago, and have received five-star ratings ever since.

Don’t Hire a Full-Time Cause Marketer

Selfish Giving

You know, the typical nonprofit multi-tasking stuff. First, few people have cause marketing experience. “No one calls me back.” Agencies.

Cause Marketing To Teens With Time on Their Hands

Cause Related Marketing

Here’s how it works: you post a small service or task you are willing to perform for $5. These are services provided online or over the phone.

A guide to telling your story in pictures

Nonprofit Marketing Blog

”>. If you’ve been reading the blog lately, you know just how critical it is to have the right pictures in all your outreach. Tweet it.

Get Your Nonprofit Taglines Ready—The Taggies Are Back

Getting Attention

So many of you have been asking that I wanted to let you know a.s.a.p.: The Nonprofit Tagline Awards (a.k.a. The Taggies) are coming back this summer.

Mixed Links for Nonprofit Marketers

Kivi's Nonprofit Communications Blog

If you had busy week like I did, relax and enjoy some Mixed Links! Velvet. And More Examples of How to Seize the Brain. ”). Great! Mixed Links

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Joint-Issue Promotion in Cause Marketing

Cause Related Marketing

By that they mean a sponsor promoting various aspects of a cause outreach effort or mission. So you may still need to filter water first.

CauseTalk Radio Ep06: Raise Money, Awareness with 3 Nonprofit Contests

Selfish Giving

[Audio clip: view full post to listen]. Nonprofit contests are a dime a dozen, it seems. But which ones are the best? In today’s episode , Megan Strand and I highlight three great contests you can join. Join us for all this and more! generally don’t recommend QR codes for web pages. You might as well use a plain old hyperlink. Resources.

How to write a perfect donor thank-you: A template and example

Nonprofit Marketing Blog

My favorite nonprofit, A Wider Circle , set me a thank-you letter this weekend. It started with the following quote. “I truly appreciate everything you have given my family. The household items aside, it’s the hope, the faith, the trust, and the reassurance that kind, caring and loving people still do exist. Not to mention relatable.

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Givewell talks about their mistakes

Wild Woman Fundraising

I’ve been watching Givewell for the past couple of years, because I think they’ve been trying to take on a serious issue with accountability and transparency for nonprofits. So Givewell started smaller. It started simply by saying, Who will give you the most bang for your buck, charity-wise? That also seemed reasonable to me. link].

What causes nonprofit Boards to fail?

Get Fully Funded

I wrote this article in response to several nonprofits that have been in the news lately, including one in my area.  I believe that training can solve (or prevent) a multitude of Board problems.  However, this works on the assumption that once people know better, they’ll do better. Problem #1. Problem #2. Not asking questions. Problem #3.

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National Parkinson Foundation celebrates 10,000th Facebook fan

DonorDigital

Donordigital joins in celebrating with its client National Parkinson Foundation in reaching its 10,000th Facebook fan.

Live Video Streaming For Nonprofits

The Agitator

Two announcements that go together. According to comScore , about 179 million web users watched nearly 38 billion online videos in February, a level that’s holding relatively steady. That’s an average of 21.8 hours per viewer! medium you must master. YouTube provides a detailed guide to help groups plan their live stream events.

#TECH: Megauploads Shut Down, Highlighting Concerns Of Cloud Computing

Non Profit Marketing 360

But what about all the legal files on the servers? offer comparatively little storage space. violating copyright laws. something the DOJ does not deny.

Cause Marketing That Still Cooks

Cause Related Marketing

Over the course of the last 11 years KitchenAid’s Cook for the Cure campaign has raised more than $8 million for Susan G. Komen for the Cure.

12 Tips on How to be a Good Nonprofit Leader: Shackleton Style!

Wild Woman Fundraising

The last several years, I’ve somewhat lost my faith in some nonprofit leaders but in this past year, as I’ve been working with Kurt Steiner of CharityHowTo , I’ve found my faith again that good leaders DO exist, and found him modeling excellent leadership traits that Shackleton also exhibited on his expedition of the South Pole.

Faith 16

He Had Leathery Hands

The Agitator

Or should it be: “He had strong hands”? Here’s one for the copywriters and wordsmiths in our audience. In a NY Times article, Your Brain on Fiction , Annie Murphy Paul (author of Origins: How the Nine Months Before Birth Shape the Rest of Our Lives ) writes about neuroscience research on how word  imagery affects our brains.

How Fortressy Are We?

A. Fine Blog

I came across this wonderful quiz from Rich Harwood he developed for the Corporation for Public Broadcasting (a notorious fortress!) Not a chance!

Small Business Cause Marketing That's Actually Works for Small Businesses

Cause Related Marketing

Yesterday I took a call from a small business owner in Chicago… I’ll call her ‘Roberta’… who wanted to know how cause marketing really worked because it wasn’t working so far for her! Roberta owns a picture framing business and what she meant was that she had made several inquiries at two breast cancer charities. Two things: 1).

Out of the Shadows: The danger of shadow databases and the 3 keys to eliminating them

JCA Insights

Imagine this scenario: An important donor calls your organization asking why she did not receive her invitation to the annual VIP luncheon. After further investigation, you confirm that she was indeed on the list, but that the invitation went to the wrong address. But I’ve given you my new address several times already!” she says.

Making The Job Harder

The Agitator

If you visit The Agitator website , you’ll notice that we regularly update the crawl listing organizations whose staff subscribe to our email feed. Sometimes I’m a bit incredulous about the names of some of these organizations, thinking … How would anyone know what they do? How would their fundraisers over come that? Lifehouse.

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Tips for the Specific Writing Mechanics When Writing A Grant Proposal

Seeking Grant Money Today

Be Succinct In Your Grant Writing That Program, Project, or Item: Writing In Your Proposal About What You Need the Grant For Use Logic In Grant Proposal Content - Yes, Logic.and for more instructive grant proposal crafting posts, click on "Grant Writing" and "How To" under 'Labels' on the lower right side of this web page. grant writing how to

10 Exciting Fundraising Ideas for Sports Teams

Fundraiser Ideas

Sports teams often have to raise money for a variety of reasons. Perhaps they need new uniforms or new equipment. They may need to raise money for travel expenses to go to a tournament. Organize your fundraiser at a time when lots of other teams will be in attendance, such as during a tournament. Set up a radar gun to measure the speed of pitches.

Is your website ick or slick? Take the quiz!

Nonprofit Marketing Blog

Is your website enchanting ? Find out here with this Network for Good quiz. And if you find your website is more ick than slick, consider this webinar and our upcoming training

#HOWTO: Tumbler Can Be Social Media Hub, But Other Tools Are Available

Non Profit Marketing 360

We have sung the praises of Tumblr for the past few Thursdays , and we will continue to do so. Well, why would a nonprofit want to do that? It will!