December, 2011

Trending Sources

How to Create, Share, and Use QR Codes

Kivi's Nonprofit Communications Blog

Guest Post by Kristina Leroux of Kristina Leroux.com. QR Codes have actually been around for a while. Anything you’d like it to, really. It’s easy!

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Bring back the Jester!

Public Sector Marketing 2.0

Since this will likely be my last post for 2011, I have decided to write it in the form of a wish for 2012; The Jester is due for a comeback.

How to Create Enough Good Content (Case Study)

Getting Attention

Brett Meyer, NTEN Communications Director, co-authored this post. That was certainly true for NTEN a few years ago. Here’s how: THE CHORE.

4 Keys to Successful Fundraising in 2012

Get Fully Funded

As we look to a new year, it’s time to start thinking about what 2012 might hold for us. Will the new year hold more of the same or will things be different? I don’t think it really matters what the new year brings. The more important question to ask is ‘what will you do?’ have been proactive and purposeful about fundraising.

How You Can Get More Money Through Direct Mail: Interview with Jules Brown of “Dear Joan”

Wild Woman Fundraising

Image Creative Commons "Money" by Stuart Dootson). I’m so excited to share this interview with you! interviewed Jules Brown! REMEMBER!

More Trending

Your Most Valuable Marketing Lesson Learned in 2011?

Getting Attention

It could be anything tactical or strategic, simple or complex. You’ll get a free copy when you share your biggest marketing lesson learned!

4 Keys to Successful Fundraising in 2012

Get Fully Funded

As we look to a new year, it’s time to start thinking about what 2012 might hold for us. Will the new year hold more of the same or will things be different? I don’t think it really matters what the new year brings. The more important question to ask is ‘what will you do?’ have been proactive and purposeful about fundraising.

Look! Anatomy of an Effective Annual Appeal

Wild Woman Fundraising

What's the time orientation or sense orientation in YOUR appeal letters? could FEEL my writing getting bad just by reading a couple of pages.

1 Exemplary Cause Marketing Effort, 4 Activations

Cause Related Marketing

Last Saturday found me Christmas shopping and in two very different retail settings I came across examples of St. The reason why St.

The Info Donors Want from You

Kivi's Nonprofit Communications Blog

People who advise donors on giving, and those foundation funders, research almost every donation they make. Love the daily blogging? Great!

Radio Shack Shows Nonprofits How to Succeed on Foursquare

Selfish Giving

Radio Shack's "So Right" Foursquare badge for the holidays. Radio Shack reminds me of a lot of the local, scrappy nonprofits I work with.

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7 Ways to Transform Nonprofit Staff Bios from Mundane to Magical

Getting Attention

Relationships are built person-to-person, not person-to-organization. So put your people forward! Start with the basics. Clear, friendly and brief.

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Maximize end-of-year online giving

Get Fully Funded

Did you know that  most donors check out your website before they make a gift  – whether they are giving on line or through the mail?  A recent study found that potentially up to 50% of your donors are going to check you out online before they give, whether they give online or not.  . Make it user-friendly. Make it sticky. Tell stories.

NEW: These 6 Questions Will Help You Get That Corporate Sponsorship

Wild Woman Fundraising

It’s the holidays! Here’s my present to you. questions you need to ask to help get that corporate sponsorship. Why should you care? Because most people don’t ask these questions. Most people have NO IDEA what’s happening when they ask for sponsorship. You just ask, and the money just magically appears in your hand, right?

Using Bounceback Offers in Paper Icon Campaigns

Cause Related Marketing

A lot of retail establishments do paper icon campaigns, but relatively few seem to have embraced the bounceback offer.

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Download 2012 Trends Report; Free Webinar on 1/5

Kivi's Nonprofit Communications Blog

Only ¼ of nonprofits (24%) have a written and approved marketing plan for 2012. These are the Big Six of nonprofit communications. Expires 12/31/11.

Online Reputation Management, Personal Branding, Digital Footprints and SMM

Public Sector Marketing 2.0

first predicted a drastic rise in interest  for “social media monitoring” information 4 years ago. personal branding (red).

3 Free Guides to Nonprofit Communications Impact 2012

Getting Attention

One of wonderful things I find about that “white space,” is that it gives me time to vision, plan and dream. Get your reading guide now.

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Maximize end-of-year online giving

Get Fully Funded

Did you know that  most donors check out your website before they make a gift  – whether they are giving on line or through the mail?  A recent study found that potentially up to 50% of your donors are going to check you out online before they give, whether they give online or not.  . Make it user-friendly. Make it sticky. Tell stories.

Will You Look Back With Me on 2011?

Wild Woman Fundraising

So last year I did a post about looking back, thinking about what has happened, taking stock, and reflecting. How did I stretch myself this year?

18 mood-killing words to banish in 2012

Nonprofit Marketing Blog

I just read the new book, 3D Philanthropy by Fraser Green. It’s a useful tour of the essentials of connecting with donors on three levels: head, heart and soul. It’s also a timely reminder of how we get in our own way as fundraisers. Green has a great list of mood-killing words that get in the way of connection with real people. Support.

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Freebies: 2012 Trends Report and Webinar

Kivi's Nonprofit Communications Blog

If you are working this week, you deserve some special bonuses. Today we have two: a download and a webinar. How often do you plan to send direct mail?

Add Google+ to your New Year Resolutions

Fundraising Coach

Did you watch CNN this morning? It reported Paul Allen’s stats that Google+ growth is exceeding expectations. His prediction?

Great Gift Ideas for Nonprofit Staff, Volunteers and You!

Getting Attention

Free E-Guide. This is a first. Most importantly, this minute it’s a great (last-minute) gift guide for you. ” – Jan L.

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Fundraising isn’t for Fraidy Cats

Get Fully Funded

“All you need is 20 seconds of insane courage, and I promise you something great will come of it.” ” This is a line from a new movie called “We Bought a Zoo.”  ”  I saw the preview weeks ago and I can’t get that phrase out of my head.  Fear of asking for a gift and being told “no.”

How To Check Out: Reading the magazine covers in the grocery line

Wild Woman Fundraising

And I started to do the same thing. And I wished there was something better for us to look at. When I’m at the coop, there is. Let me ask you.

#ProAging: A Few Gift Ideas For Older Family Members

Non Profit Marketing 360

Earlier today we posted a story concerning DoSomething.org’s drive, ‘Grandparents Gone Wired.’ ’ In the process of working up that story we came across this brief list of gift ideas for some of those same grandparents: A Grandparents’ Tech Gift Guide.

Poll: What’s Hard about Nonprofit Content Marketing?

Kivi's Nonprofit Communications Blog

What are your biggest nonprofit content marketing challenges? Love the daily blogging? Great!

At it's ? Social Media Is Our Teacher.

Diva Marketing Blog

One of the aspects of social media that I like most is what is at the very ?. Try as we might (and we certainly keep trying!) we can't corral it.

Rocking the Red Kettle–A Fun, Fresh Take on a Year-End Appeal

Getting Attention

That’s far more than I’ve ever seen respond to the traditional Salvation Army holiday bell ringer. Please share them here.

Fundraising isn’t for Fraidy Cats

Get Fully Funded

“All you need is 20 seconds of insane courage, and I promise you something great will come of it.” ” This is a line from a new movie called “We Bought a Zoo.”  ”  I saw the preview weeks ago and I can’t get that phrase out of my head.  Fear of asking for a gift and being told “no.”

Rotten To The Core: Now the truth can be told

Wild Woman Fundraising

You may think I’m the wild truth teller, but I’ve been holding something back from you for years. She’s a troublemaker! Proof below.

How to appeal to all six types of donors

Nonprofit Marketing Blog

This week, Hope Consulting and GuideStar released the second part of the Money for Good research. Two things: Emotion and impact.

Where Marketing is Headed in 2012

Kivi's Nonprofit Communications Blog

They’ll make great gifts for your nonprofit marketing and fundraising friends — or yourself! Where Is Nonprofit Marketing Headed in 2012? View more presentations from Kivi Leroux Miller. Next Steps. Register to Receive a Copy of the 2012 Nonprofit Communications Trends Report (releasing to the mailing list next week).