November, 2011

Trending Sources

Social Media Is Not a Marketing Strategy

SocialButterfly

There, I said it. Social media in and of itself is not a strategy (gasp). It does not replace a solid marketing approach or even a communications plan.

Christmas Cause Marketing on TV

Cause Related Marketing

And yet cheap as prices were back in 1992 do you think any sponsor would spring for even one national cause marketing ad on TV? Here’s the contest.

Case Study: How to negotiate your nonprofit salary?

Wild Woman Fundraising

Have you been looking for a job a long time and just feel like giving up? Yeah, me neither. But you DO need to get paid more. But check out this chart.

How I Found Out What Our Supporters Really Want to See on Our Facebook Page

Kivi's Nonprofit Communications Blog

Kate Antoniades. She also proves that social media can work at the local level.

Guideline for External Use of Web 2.0 in the Government of Canada

Public Sector Marketing 2.0

After years of hearing  ”it’ll be released next week” promises, I finally got to witness the official announcement this morning from Minister Tony Clement: The Treasury Board Secretariat’s  Guideline for External Use of Web 2.0   is now public. Here is an excerpt from Tony’s speech: “Web 2.0 it’s ambiguous.

More Trending

Cool New Online Giving Infographic for You!

Marketing for Nonprofits

Every wonder how online giving has trended over time? for our 10th anniversary. Check out how much online giving has evolved in the past 10 years.

Seven Ways Social Media Improves Accountability

Kivi's Nonprofit Communications Blog

Most nonprofits understand the potential power of social media to connect with both old and new supporters, advocates, and clients.

Segmenting Audiences for Social Media Engagement

Public Sector Marketing 2.0

Unfortunately, for most government organizations, a comprehensive market segmentation study is rarely a top priority. do the same rules apply?

Transform Your Messaging from Inside the Box

Getting Attention

I’m always grateful to find a point of view that helps me understand more about what works communications-wise, and why. Subscribe today.

Have you ever bought an auction “vacation package”?

Wild Woman Fundraising

Then Guy Debord has something to say to you. ” “meetings with celebrities” and suchlike. Me TOO.

Cause Marketing for Veteran's Causes Shows Support for Military Vets

Cause Related Marketing

In the lead-up to Veteran’s Day, held in the U.S. last Friday Nov. Nonetheless Time’s conclusion struck me as reaching. Internet retailer O.co

7 Simple Steps to Fundraising

Get Fully Funded

For those just starting out in fundraising, it can be overwhelming to figure out.  Look around the community and you’ll see lots of different groups doing lots of different things.  But what really works?  And what should you be doing? This is donor-based fundraising, and it provides long-term sustainability to nonprofit organizations.

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The Formula for Powerful Nonprofit Thank Yous

Kivi's Nonprofit Communications Blog

But the best thank yous are much more than simply those two words, as powerful as they may be. Greeting Card. And yet they are still relatively short.

Cards 49

Doing things differently in government

Public Sector Marketing 2.0

Two weeks ago I managed to seriously fracture my humerus bone. I had to have surgery to put a titanium plate with 8 screws into my arm so that the bone could heal properly over the course of the next 6 months. While the benefit of having surgery after a fracture is not having to wear a cast, the discomfort and limited mobility is quite similar.

5 Steps to a Stand-Out Year-End Appeal

Getting Attention

This is the beginning of the end…of the year. So get to it. Email outreach is just one component of your multi-part year-end appeal campaign.

Thank You Notes Are So Last Century Mom!

Wild Woman Fundraising

Let me tell you a story. My great aunt lives in a retirement community and remembers everyones’ birthdays, and always has a kind word to say to everyone, even though life has dealt her some pretty harsh blows. She has a debilitating disease which has made it impossible for her to ever learn to drive. She doesn’t complain. mean, come on.

Five Pieces of Unsolicited Cause Marketing Advice to Actor Hugh Jackman

Cause Related Marketing

Here’s five bits of entirely unsolicited cause marketing advice to Mr. Jackman from yours truly. 1. It is shameless exploitation.” Hotchner.

7 Simple Steps to Fundraising

Get Fully Funded

For those just starting out in fundraising, it can be overwhelming to figure out.  Look around the community and you’ll see lots of different groups doing lots of different things.  But what really works?  And what should you be doing? This is donor-based fundraising, and it provides long-term sustainability to nonprofit organizations.

Candy 38

What Nonprofits Can Learn from Political Campaigns

Kivi's Nonprofit Communications Blog

Political campaigns, especially in presidential years, are great testing grounds for new communications and fundraising techniques that eventually transfer over to the nonprofit world. Howard Dean revolutionized small-dollar online giving and Barack Obama was the first to integrate mobile/texting both for campaign advocacy and fundraising. Great!

6 tips to help board members work a room

Fundraising Coach

Last night, I was asked for some tips to help my fellow board members with a fundraising dinner on Thursday. Here’s what I wrote.

Giving Thanks Produces More to Be Thankful For

Getting Attention

They also reported fewer physical problems, slept longer at night and were also less aggressive. Great news — feeling grateful is good for you.

Great news: Charity as the “new necessity”

Nonprofit Marketing Blog

There are the things we need in life - and the things we want in life. People aren’t giving up smart phones, for example. The good news for us?

News 34

Companies that Rank High in CSR Also Known for Cause Marketing

Cause Related Marketing

What companies make up the the "six" of the top ten and "33" of the 50? Sheesh!" I left the list out of the post not to perturb Jessica or anyone else, but because most such lists tend to be like chloroform in print; real snoozers. But I promised Jessica that I’d post the list. So fortify yourself with a good strong belt of caffeine and plow in.

Interview: How can you start fundraising from nothing?

Wild Woman Fundraising

Ever wanted to learn how to start fundraising? Need some tips on where to start getting more website traffic for your nonprofit? Read this interview.

Tips for Sharing Curated Content (the Good Stuff You Find)

Kivi's Nonprofit Communications Blog

But once you’ve found a bunch of great stuff to share, how do you actually go about doing that? Adding Value to What You’ve Found. Great!

Google+ is open to nonprofits

Fundraising Coach

If you’ve been waiting to join Google+ until your nonprofit or organization could have a presence on Google+? The wait is over. Update. Engage 3.

The Book that Changed My Life – Download to find yours

Getting Attention

Free E-Guide. Here are two of these refreshing recommendations: The Soul of Money: Reclaiming the Wealth of Our Inner Resources , Lynne Twist.

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The evolution of the online donor

Nonprofit Marketing Blog

We appreciate you! also wanted to share how online donors have evolved over the past decade. Let’s celebrate our collective progress

Is it Time for Share Our Strength to Rebrand?

Cause Related Marketing

Here are the numbers: In 2008 it raised $577 million; in 2009 it raised $639 million; in 2010 $706 million; and for fiscal year 2011 it generated $1.2

The Future Of Fundraising

The Agitator

Send this to your CEO and every member of your board. Right now! Frankly, I’m exhausted from preparing this, but I really hope you’ll invest the  time to read the whole post. Believe me, it’s worth it if you care about the future of your organization. Here’s why. Blackbaud has just delivered a “must read” report on Growing Philanthropy in the U.S.

Seniors and Social Media? Longview Says Yes!

Kivi's Nonprofit Communications Blog

Kerry Barnes and Frances. Think because your organization caters to seniors, you don’t need social media? Think again! Guest Post by Kerry A.

So you have a Google+ page for your nonprofit, now what?

Fundraising Coach

On Tuesday, 501 Mission Place hosted our monthly “Office Hours” on Google Hangouts. We had a blast! with the openness of Twitter.

Must-Do Marketing for Nonprofit Leaders – Free Webinar 12/6

Getting Attention

Make 2012 your turnaround year! Join me for this free webinar (December 6, 1pm ET) to learn how to craft your 1-page marketing plan for 2012.

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5 Tips for Nonprofit Blogging Success

Wild Woman Fundraising

Well, I never thought when I started blogging in 1999 that it would be anything but a hobby to keep people on track with my various movements in foreign lands. But since that time, blogging has become a business and I’m happy to say that it is also my business now. And how did I get to be so successful? What is the secret? WITH FIRE. Welcome!