October, 2011

Trending Sources

Be Consistent, Not Confusing with Multi-Channel Nonprofit Marketing

Getting Attention

No one likes to be confused and in many cases, the response is to flee your call to action. This doesn’t mean you have to use every channel.

Facebook, Health and the Pursuit of Happiness

SocialButterfly

Facebook has become just about as integrated into American culture as apple pie. This applies to Facebook as well. The results may surprise you.

Rock Stars of Nonprofit Thank You Notes

Kivi's Nonprofit Communications Blog

I’m a nonprofit marketing geek, so I get really, super excited about things like awesome nonprofit thank you emails. Now you do. Positive.

The Importance of Proper Positioning for Charities in Today's Economy

Cause Related Marketing

Dear Friends: What follows is an address I made yesterday to a nonprofit coalition. But I don’t think normal means what it used to mean. Who knows?

How can you recognize propaganda?

Wild Woman Fundraising

With the new election cycle coming up, it might be useful for you to note some of the techniques of propaganda. What are the techniques of propaganda?

Band 62

More Trending

Are You in the Joy Business? Maybe You Should Be

Kivi's Nonprofit Communications Blog

came across what I think is a perfect example of a nonprofit screaming JOY! — to the tune of Abba. Thanks keep up the good work.” Great!

The World Series of Cause Marketing

Cause Related Marketing

The winner of the 2011 World Series will be determined tonight in St. Louis. But four causes, recognized during the first four games of the Series, have already won the big spotlight that the Fall Classic can bring. Those causes are: Welcome Back Veterans; the Roberto Clemente Award; Boys and Girls Clubs of America; and Stand Up to Cancer.

Club 59

Have you ever gone to a sales pitch disguised as workshop?

Wild Woman Fundraising

You know what I hate? Sales pitches disguised as workshops. It’s sneaky. It’s slimy. Seriously. Giving people useful info is important.

Sales 54

8 “Pinktober” Promotions that Deserve a Ribbon

Selfish Giving

October is Breast Cancer Awareness Month and companies are partnering with breast cancer charities on a variety of “pink” promotions.

5 Signs It’s Time to Hire a Professional Writer

Getting Attention

Thanks to guest blogger, Kimberlee Roth, one of our team’s valued writers. Simply put, you’re busy enough doing mission-oriented work. Writing is hard.

Reading Up On Social Determinants of Health

SocialButterfly

October may be Breast Cancer Awareness Month, but a number of articles came out last week focusing on social determinants of health. ” **.

Clean Up Your Language! Refining Organizational Rhetoric

Kivi's Nonprofit Communications Blog

Melinda McKee. Does your audience understand what you’re telling them? Before meetings (especially with new or new-ish contacts). Great!

I Have a Bone to Pick About JWT's Trend Report Called 'Social Good'

Cause Related Marketing

‘ Social Good ,’ a white paper and research report from JWT , the marketing agency and division of WPP, has made a lot of appearances in my RSS reader since its release in September 2011 usually with some variation of a headline like ‘customers increasingly dubious about cause marketing.’ JWT calls it a trend report.

The top 3 attitudes of wildly successful Fundraisers

Get Fully Funded

Many people are being wildly successful in fundraising these days.  After working with several, I’ve noticed that share a few things in common. 1. The are passionate about their cause.  They believe deeply in the work their nonprofit does and they love seeing loves changed. 2. You can be a wildly successful fundraiser, too! 

Blog Action Day - Food For Thinking

Social Media Bird Brain

Illustration via Guru's Feet Food. Is there any topic more tempting and more wholesome and yet more ripe for argument and controversy? Right now, people are eating at home, on the run, or in cafes. And people are also starving to death.

No Virginia, Your To-Do List is NOT Your Marketing Plan: Marketing Budgets, Part 1

Getting Attention

The hands-down, most hated and most frequently-avoided marketing task is budgeting. hear that from you and your peers time and time again.

Reading Up On Social Determinants of Health

SocialButterfly

October may be Breast Cancer Awareness Month, but a number of articles came out last week focusing on social determinants of health. ” **.

How Much Time Do I Need for Marketing?

Kivi's Nonprofit Communications Blog

A question I hear a lot from my readers is “How much time do I need to devote to marketing when it’s just me?” They are all related and interdependent.

Making Cause Marketing More Systemic

Cause Related Marketing

Coca-Cola has been drawing neutral to positive reviews for its white can promotion benefiting the World Wildlife Fund.

The top 3 attitudes of wildly successful Fundraisers

Get Fully Funded

Many people are being wildly successful in fundraising these days.  After working with several, I’ve noticed that share a few things in common. 1. The are passionate about their cause.  They believe deeply in the work their nonprofit does and they love seeing loves changed. 2. You can be a wildly successful fundraiser, too! 

NONPROFIT BRANDING: Cost, Impact and Use of Logo T-Shirts

NonProfit Branding

As long as it is of appropriate quality and carries an attractive imprint, a shirt with your logo is a walking billboard for your nonprofit. 

Brand 35

Treat Donors as Partners to Build Long-Term Giving — A Child’s Right Does It Right

Getting Attention

Take a look right now at this outstanding example of showing it (not saying it) from a child’s right (acr)! When we fix it, we will let you know.

Build 46

Activating The Global Health Trifecta

SocialButterfly

Image: PSI. Is foreign aid important to Americans? According to a recent poll , most Americans believe U.S. The Power of 1%. In August 2010, Sec.

What Should You Name Your E-Newsletter?

Kivi's Nonprofit Communications Blog

That’s the question that the MetroWest Health Foundation asked today on Twitter. Turns out that the current name of the e-newsletter is  .  ”E-Newsletter.” But the fact that everyone does it also argues for being a bit more original. Plus I’m just not a fan of being so literal about everything we do. Third: Fill in the Blank.

Farewell Steve Jobs

Public Sector Marketing 2.0

Please encourage others to watch it. We We need more people like this.

Boo! What Is Your Scariest Thought About Social Media?

Diva Marketing Blog

The oldest and strongest emotion of mankind is fear, and the oldest and strongest kind of fear is fear of the unknown. ~   H. P. Lovecraft, Author.

Blogs vs. Facebook for Nonprofits

ImpactMax

(My 100 th post!). Over the past few months, I’ve helped a couple nonprofit clients who are ready to move into social media decide whether to go with a blog or Facebook. (I’ll talk about Twitter strategies in a future post. It’s kind of a different animal.). That’s a real concern. MY ADVICE. Nonprofit A–blog.

Move Your Nonprofit Agenda Forward with Opinion Editorials

Getting Attention

I’m happy to welcome guest blogger, Margot Friedman, principal of Dupont Circle Communications. It was just too hard to get op eds placed. 

Activating The Global Health Trifecta

SocialButterfly

Image: PSI. Is foreign aid important to Americans? According to a recent poll , most Americans believe U.S. The Power of 1%. In August 2010, Sec.

A New Take on Higher Education Fundraising

Kivi's Nonprofit Communications Blog

James Vineburgh. While this research is based on alumni giving, I bet it holds true for other kinds of nonprofits too. What do you think?

Take Initiative

A Small Change

I am not a particularly brilliant or innovative person nor am I fabulously talented or charismatic. Any success that I have had I’d contribute to a God that cares about me, great friends, and initiative. I am baffled by how many people will only do exactly what they are told or asked to do and nothing more. Politics & Motivation

3 Ways + 1 to Get Your Head Back in the Game

Fundraising Coach

Fundraising is hard. You’re asking people to do something they probably haven’t considered doing yet. And then there’s the news.

How Nonprofits Can Stop a Zombie Apocalypse

Selfish Giving

I love zombie films. I can’t get enough of them, especially around Halloween when the shadows from the leafless trees take on ominous shapes. Yikes!

5 Nonprofit Marketing Innovations for Tough-Times Results (Case Study)

Getting Attention

Marketing your way through times like these is gritty, sweaty, get-your-hands-dirty work. It’s the only choice. Note: Full case study here ).