September, 2011

Trending Sources

The Importance of the Match in Cause Marketing

Cause Related Marketing

In an interview yesterday a reporter asked me why the match between the cause and sponsor is so vital in cause marketing. Former U.S. But a $500 watch?

7 Steps to Better Email Fundraising and Communications

Kivi's Nonprofit Communications Blog

I’m teaching a workshop in Toledo on Wednesday for the Center for Nonprofit Resources (a program of the Toledo Community Foundation) called 7 Steps to Better Email Fundraising and Communications.  I’m looking forward to meeting the 50+ nonprofits signed up for the workshop. Here are the seven steps: 1. Or to provide services to members?

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Your Annual Report’s Opening Message: 6 Ways to Motivate Readers

Getting Attention

Thanks to guest blogger, Kimberlee Roth, one of our team’s valued writers. harbor no ill will toward opening messages. Assume your reader is scanning.

One thing you’ve probably done to jeopardize your sponsorship

Wild Woman Fundraising

Have you ever thanked a sponsor from the stage? Did you pay careful attention to your wording? Probably not, right? The IGE Sponsorship directory.

The Power of One

A Small Change

Every board I’ve worked with has board members who are more involved and board members who are less involved. Some of your board members are doers and others are not. If you have a smaller board of 5 to 10 people, then you probably have a board that is almost full of doers. Finding a way to sustain that kind of engagement is important.

More Trending

Size Matters – When to Write Long, or Short

Getting Attention

Eureka! As with all marketing “formulas,&# there’s a lot of “it depends&# here. Liking your organization on Facebook. Copywriting

Are you as creative as Red Box?

Fundraising Coach

Yesterday, I got an email from Red Box asking me to take a picture of myself hugging a Red Box. Hugging a huge DVD dispensing box. So simple.

The Power of One

A Small Change

Every board I’ve worked with has board members who are more involved and board members who are less involved. Some of your board members are doers and others are not. If you have a smaller board of 5 to 10 people, then you probably have a board that is almost full of doers. Finding a way to sustain that kind of engagement is important.

Should You "Personal Brand" A Small Business?

Diva Marketing Blog

We called it "The Business."  . My parents owned a small business, a marketing research company Ellington Surveys, in metro Boston. Extra fun part.

Cause Marketing in a B2B Setting

Cause Related Marketing

Most cause marketing is aimed at consumers, but not all. B2B cause marketing takes place regularly, if not commonly. Here’s an intriguing B2B cause marketing offer from Zoomerang , the online survey company, benefiting schools or other organizations through JustGive.org. First off, the campaign time period is oddly short. It lasts 17 days. Too bad.

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Could Good Photography Make All the Difference for You?

Kivi's Nonprofit Communications Blog

Today at Shelter’s Edge , the blog by ASPCApro (for animal sheltering professionals and volunteers), they ask, “ Can we save more lives simply by taking better pictures? ” ASPCApro is considering whether or not to do formal research on this question, but the anecdotal evidence is pretty striking. Love the daily blogging? Great!

Think Conversation, Not Megaphone, for Social Media Success (NTEN Case Study)

Getting Attention

I’m thrilled to welcome Holly Ross, our newest guest blogger. Full Disclosure: I’m an NTEN board member and a huge fan. If not, why not?

More travel tips for fundraisers

Fundraising Coach

A few months back, I offered 12 travel tips for the flying fundraiser. Christina Attard left a list of her own in the comments. So here they are!

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Are you trying to get sponsorships?

Wild Woman Fundraising

Are you looking for sponsors for your next big event? Fundraising Rockstars can help you. Here’s a little peek about what’s inside.

Get Your Hands On My New Book Starting Today!

Get Fully Funded

Woohoo!  It’s Launch Day for my new book Get Fully Funded:  How to Raise the Money of Your Dreams! I’ve been working on this book for a couple of years and I’m so happy to have it finished and available for you to read and use. ”  Love it! Want to read more or get your hands on it?  Get the full scoop at [link]. .

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A Model Cause Marketing Tactic You Could Use in Your Campaign

Cause Related Marketing

In their Nine West boots are FitBit wireless pedometers measuring the mileage the girls cover during Fashion Week. But never mind all that.

Curating Content: Why You Should Promote Other People’s Stuff

Kivi's Nonprofit Communications Blog

When I sat in a room of public relations officers for colleges and universities and suggested that, in certain situations, they might want to let their students know about events happening on a rival campus across town, they all looked at me like I was a complete idiot. OK, that’s a little harsh, but some of you need a wake-up call.

5 Steps to Op-Eds that Change Minds

Getting Attention

Opinion journalism (a.k.a. It’s an opportunity not to be missed! Identify your expertise and stick to it. Pinpoint your message. Be focused and clear.

Your youth segment is not “really” chatting on Facebook anymore

Public Sector Marketing 2.0

Let me explain what I mean. Here’s a brief history of Facebook from my own personal experience. joined Facebook sometime in mid 2006. Keep in mind that at this point there were absolutely zero “professional/business&# accounts other than those disguised as personal profiles. None of my professional contacts knew about Facebook. Facebook?

Want people to join? Give them a reason.

Nonprofit Marketing Blog

A lot of companies and organizations try to create online communities. That’s easy and hard. It’s hard to get the people there.

Is your cause so weak it depends on a charitable deduction?

Fundraising Coach

As expected the outcry was fast and strong. At the risk of being a bit controversial: Who cares if deductions are limited? mean, really. Engage 4.

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The First Country Band of Cause Marketing?

Cause Related Marketing

But which country act earns honors as the best country music cause marketers? If you twisted my arm today I’d say the Zac Brown Band.

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5 Ways Nonprofits Blow Their Asks

Kivi's Nonprofit Communications Blog

On Tuesday, September 13, I’m teaching a webinar called “ Making the Ask: Getting People to Give, Volunteer, and More &# where you’ll learn ways to avoid sabotaging your nonprofit’s communications with wimpy, confusing asks. Assuming One Size Fits All. There is no such thing as the general public. Being Too Vague.

The Power of Right Place, Right Time Fundraising (Girl Scout Case Study)

Getting Attention

Right Place, Right Time Fundraising. There couldn’t be a better place, or a better time for this call to give. Well done. Please Share: Tweet.

Serious fundraisers need to Just Say No

Get Fully Funded

If you’re serious about raising money for your nonprofit, there are times when you MUST say No.  Your priority is building relationships with your donors and nothing else. . If you’re working toward fully funding your nonprofit, you need to say No to things like: Serving on committees or Boards outside of your nonprofit.

The Role of Emotion in Cause Marketing

Selfish Giving

You can use all the facts, figures and statistics you want, but unless you make an emotional connection with people they usually won’t give.

3 Questions To Ask Before You Build Your Social Media Plan

Diva Marketing Blog

Ask two people if you should include social media as a part of your business communication strategy and you'll get at least three different answers.

Weaving Cause Marketing into Your Business Model

Cause Related Marketing

The company is Tegu , an eponym for Tegucigalpa, the capital city of of the Central American country Honduras where the toys are manufactured. Tegu J.

Grantmakers Love Annual Report Postcards Too

Kivi's Nonprofit Communications Blog

I have yet another fabulous example of an annual report postcard to share with you. I’m so excited that people are giving this a try! Great!

The Book that Changed My Life: Free E-Guide

Getting Attention

BONUS: Free E-Guide. Date: Wednesday, October 5, 2011. Time: 3:00-4:00PM EST/12:00-1:00PM PST. Replay: If you can’t make this time, register anyway.

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Great web gems for nonprofits

Get Fully Funded

One of the gifts I’ll be giving away to those who purchase the new Get Fully Funded book next week is a special report called “100 Best Web Resources for Nonprofits.”  ”  There are SO many great websites out there and I want to be sure my readers know about them and use them.  Here are a few that are included in the report.

What Facebook’s Changes Mean for Cause Marketing

Selfish Giving

The change should shakeup how organizations weigh the meaning/worth of a Facebook “like.” This is a good thing.

Cause Marketing 101: 5 Tactics for Raising Money from Businesses

Fundraising 123

Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit. Partnership implies equal work and equal reward for both the nonprofit and the company. Cause marketing programs should be win-win situations for everyone. This isn't about companies giving you money. Best Cause Marketing Tactics. 1. Coin Canisters.

4 Cause Marketing Campaigns, 3 Causes, 1 Day

Cause Related Marketing

On Wednesdays in my market all the major grocers insert their flyer in the local newspaper. They do important work. Blech!). million donation.

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