Top Nonprofit Marketing Web Marketing Open Rate Content for Thu.Jan 05, 2012

CAUSE RELATED MARKETING JANUARY 5, 2012 More Cause Marketing Mashedup With Games in 2012 One trend I expect to see more of in 2012 is the mashup of cause marketing and video/computer games. Certainly the market is huge. The Entertainment Software Association reports that 72 percent of American households play computer/video games. And it’s not just teens and preteens. The average game player is age 37. MORE >>	KIVI'S NONPROFIT COMMUNICATIONS BLOG JANUARY 5, 2012 Content Marketing Challenges for Nonprofits Last month, I asked you to take a quick poll on what you found most challenging about content marketing. Get a full year for $465, or 90 days for $145. MORE >>	NONPROFIT MARKETING BLOG JANUARY 5, 2012 Three little tricks to be more persuasive I just started reading the fascinating book, Thinking, Fast and Slow. It’s an amazing tour of the mind and the two systems that drive the way we think. Expect plenty of posts on these topics this month. The Nobel-prize-winning author Daniel Kahneman talks about the importance of cognitive ease. You put in more effort and make fewer mistakes. MORE >>	NON PROFIT MARKETING 360 JANUARY 5, 2012 #Development: Make The Nonprofit Video – Don’t Sweat The ‘Viral’ Happy New Year to our much-appreciated readers! May your 2012 be notably donor-rich and Mayan-free. The takeaway of the ‘ Will It Blend ?’ MORE >>
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FUNDRAISING COACH | THURSDAY, JANUARY 5, 2012
New Year Resolution: Ask More!

Whether you love or hate New Year Resolutions, millions of people use January 1 to start new habits. As a result, I’ve been asked by several bloggers and magazines what New Year resolution I would suggest people make. My answer for nonprofit folks? Ask more. If you could do only one thing this year. Don’t get me wrong. Get on the phone. MORE >>

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THE AGITATOR | THURSDAY, JANUARY 5, 2012
Tackle Systemic Failures … Or Meet Urgent Needs?

Tina Cincotti just commented on an Agitator post, No More Nonprofits , from back in November. It’s a discussion I think needs more air time … so I didn’t want Tina’s thoughts lost in the archives. Here are Tina’s comments in full. hope you’ll indulge another comment on this one…. ’ I couldn’t agree more. MORE >>

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NON PROFIT MARKETING 360 | THURSDAY, JANUARY 5, 2012
#Interview: Gail Perry, Fundraising Consultant, Trainer & Author of Fired-Up Fundraising

Gail Perry is a fundraising consultant and trainer and the author of Fired-Up Fundraising: Turn Your Board’s Passion into Action. She is a highly sought speaker and writes a popular blog. Her most recent venture is an online coaching group. MKC: What are the issues that are keeping your clients awake at night? MKC: I’m surprised. GAIL: Sure. MORE >>

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