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| | CAUSE RELATED MARKETING APRIL 5, 2012 Cause Marketing Puts Eyeglass-Maker Warby Parker in the Big Time Warby Parker , which uses buy one-give one (BOGO) cause marketing as a key element of its positioning and marketing has officially hit the big time. Investors and the business press are taking note of the company’s 500 percent growth in 2010. Since 2010 Warby Parker has sold stylish spectacles for $95. But there’s more to the story than that. | SELFISH GIVING APRIL 5, 2012 Nonprofit Technology Conference: Mobile Rules, Pinterest Drools [Audio clip: view full post to listen]. In this episode of Cause Talk Radio , Megan and I talk with Frank Barry , Director of Digital Strategy at Blackbaud , about this week’s Nonprofit Technology Conference (NTC) in San Francisco. generally don’t recommend QR codes for web pages. You might as well use a plain old hyperlink. Resources. | NON PROFIT MARKETING 360 APRIL 5, 2012 Increasing Member Retention for Associations Growing retention in an association takes a lot of energy from all aspects of your operations. Marketing typically gets the brunt of the responsibility for attracting new members and keeping them engaged, but a true retention strategy contains efforts from all disciplines inside the association. Value Presentation. Online Presence. Welcome Kits. | | | | | | | |
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WILD WOMAN FUNDRAISING | THURSDAY, APRIL 5, 2012 How can you tell a story to engage your donors?
Day 3 of #12ntc. It’s INTENSE. I’m so fascinated by the sessions. Today I’m at the “Say It In Pixels: Visual Storytelling” talk. Here’s what I’m gleaning from the presentation. Ask yourself “What makes people lean forward?” ” What’s the Anatomy of a Story? Let it grow into a surprise. MORE >> -
NON PROFIT MARKETING 360 | THURSDAY, APRIL 5, 2012 #HOWTO: Tumblr’s Advanced Features Won’t Overwhelm Ease Of Outreach
We have been working our way through Tumblr now for a few weeks in the hopes of inspiring you and your colleagues to consider creation of a Tumblr presence for your nonprofit. Since then, organizations ? especially those who want to present a lighter and strikingly visual face to their followers ? have also gotten on board. Click to enlarge. MORE >> -
GETTING ATTENTION | THURSDAY, APRIL 5, 2012  Kony 2012 Part 2—Back to Build Credibility
Invisible Children’s (IC) Kony 2012 is the poster child of nonprofit video storytelling. It got attention (50 million YouTube views in the first week of release) and generated some level of understanding of the atrocities of Joseph Kony, the Ugandan rebel leader, and his LRA army. What’s your take? Please share your response here. MORE >> -
THE AGITATOR | THURSDAY, APRIL 5, 2012 In Defense Of Serious Fundraising Dialogue
You’ll recall that yesterday I did a post on the NTEN conference. The purpose of the post was NOT to draw attention to the conference itself, but to the research released around it that might be helpful to FUNDRAISERS. number of Tweets signaled that we’d hit a nerve, but for the life of me I can’t see that it’s a nerve that matters. You name it. MORE >> -
TREW MARKETING SPOTLIGHT | THURSDAY, APRIL 5, 2012  6 Smart Trade Show Tactics Seen at Design West
Last week, TREW attended the Design West Conference in San Jose. Here, exhibitors demonstrated products and services with the common purpose of helping design engineers be innovated, efficient, and produce reliable, secure solutions. While Impactful, attractive, low-cost booth graphics. Direct mail – still alive and kicking. Hands-on lab. MORE >>
- AFP Speaker to Charities: “Reinvent!” Is That Wise or Reckless? JCA INSIGHTS | THURSDAY, APRIL 5, 2012
- More benchmarks: How nonprofits are faring online NONPROFIT MARKETING BLOG | THURSDAY, APRIL 5, 2012
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