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| | | A SMALL CHANGE MARCH 7, 2012 An Ask is An Ask You may have heard a guideline, “ask for three times what you’d like a donor to give.” ” This is a mantra that’s often used as a technique to get a stretch gift. That guideline is a very poor rule of thumb. good ask is one the donor feels they could stretch to make but does not feel like is out of their ability. | SOCIAL MEDIA BIRD BRAIN MARCH 7, 2012 Social Media Bird Brain - Untitled Article New Things Scare Me! As you know, I search for content inspiration from a lot of different sources. In particular, I look at business blogs because small businesses have a lot in common with small nonprofits. found this post by Jay Baer at Convince & Convert (via Social Media Navigator) and thought, "Dang. Why am I just now hearing about this?" | | | | | | | |
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A SMALL CHANGE | WEDNESDAY, MARCH 7, 2012 An Ask is An Ask
You may have heard a guideline, “ask for three times what you’d like a donor to give.” ” This is a mantra that’s often used as a technique to get a stretch gift. That guideline is a very poor rule of thumb. good ask is one the donor feels they could stretch to make but does not feel like is out of their ability. MORE >> -
CAUSE RELATED MARKETING | WEDNESDAY, MARCH 7, 2012  Cause Marketing Breakfast
This week is 'National Breakfast Week,' sponsored in part, as we shall see, by Kellogg’s. Why should we care? Because “1 in 5 children live in homes where breakfast is hard to come by.” What should we do? Share Your Breakfast” on Kellogg’s corporate site or their Facebook page by saying what you had for breakfast this morning. What happens? MORE >> -
THE AGITATOR | WEDNESDAY, MARCH 7, 2012  When Does Personalization Get Creepy?
My answer would be: When I didn’t realize I gave you the information driving the personalization. Of course you know my giving history to your organization. Of course you know my particular areas of program interest. You should know where I live, since I gave first via direct mail. And maybe that’s relevant to the appeal. Photo? MORE >> -
DONORDIGITAL | WEDNESDAY, MARCH 7, 2012  What integrated marketing means
Donordigital Vice President Eric Overman sits on the newly formed Integrated Marketing Advisory Board (IMAB) , a group of 12 consulting agencies spearheading dialogue about integrated marketing, and what it means across the nonprofit sector. He authored the post below as part of the initial dialogue on defining integrated marketing. Good luck! MORE >> -
MISSION PARADOX BLOG | WEDNESDAY, MARCH 7, 2012 The transfer
Everyone has their own definition marketing. Here is mine: Marketing is a process by which emotion is transferred. Ultimately, the goal of marketing is make you feel something. Of course, that's harder then it looks. Think about the number of transactions you do in a day. Think about the amount of information you consume. MORE >>
- The very real danger of native eyes NONPROFIT MARKETING BLOG | WEDNESDAY, MARCH 7, 2012
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