Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web.

When I first started using the term open source epidemiology to describe illness and disease surveillance systems that any one could contribute to, my focus was on wikis such as ProMED sponsored by the International Society for Infectious Diseases. The display page also has links to the CDC Home Page (bad idea, why not here ?) million (7.7%

As those of you who have read this blog for a while know, I have written quite a bit about pandemic preparedness from a social marketing perspective both here at Spare Change and as an invited blogger on the HHS Pandemic Flu Leadership Blog in 2007. People with the sniffles are flooding emergency rooms and demanding to be screened for H1N1.

As those of you who have read this blog for a while know, I have written quite a bit about pandemic preparedness from a social marketing perspective both here at Spare Change and as an invited blogger on the HHS Pandemic Flu Leadership Blog in 2007. People with the sniffles are flooding emergency rooms and demanding to be screened for H1N1.