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Wednesday, July 8, 2009
Before my boss left for vacation last week he said to me: “At the retreat I want you to talk about how we can use social media for prospect research, fundraising and advocacy.&#. wasn’t surprised that he asked me to talk about social media. If we do choose the broad social media strategy, who would execute it?
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Monday, August 31, 2009
Many nonprofits have already dipped their toes into social media. But first, understand that social media is not about marketing, it’s about community. To succeed with social media, you have to genuinely appreciate the idea of community—offering help and value with no expectation of return.
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Monday, February 1, 2010
Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web.
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Tuesday, April 14, 2009
I included a shorter version of the following article in my Nonprofit Marketing Tips email newsletter that went out earlier today. see three trends that mean your nonprofit’s email newsletters should be shorter than they probably are now. They run one of the world’s largest email services and even they want Inbox Zero!
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Friday, September 4, 2009
When I first launched the CEPSM social media marketing workshop in April, 2008, I really had no idea that it would garner such a positive response. In fact, we quickly stopped going through the logistical hassle of organizing public workshops since there was more than enough demand for private ones (organizations inviting me in).
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Tuesday, February 24, 2009
During my training sessions, I regularly get asked the same question, but I’ve not shared the answer on my blog, so here goes: Question: How can I use social media for my company/nonprofit to drive sales/promote my mission? Social media works that way too. You grab their email address/card - you provide yours.
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Monday, September 14, 2009
It’s a busy, busy week of training, starting with a free Nonprofit911 call from Network for Good on Tuesday, then a webinar on social media skeptics, an online fundraising workshop for AFP, and a conference closing plenary session via webinar. Your Best Email Campaign Ever: 4 Steps to a Winning Strategy This Fall.
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Tuesday, May 12, 2009
It kind of drives me crazy to follow someone who blogs so prolifically, but I keep coming back for more, because his advice and observations on using social media are just so good. Read this blog via email | Subscribe to newsletter. Theater Supply and Demand. What Are Social Media Metrics for the Arts?
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Thursday, April 30, 2009
Learn Insanely Helpful Stuff without Leaving Your Office Nonprofits and Social Networks Webinar Wednesday, May 6, 2009 1 PM Eastern Time Free The actual name of this webinar is “Nonprofits Are Embracing Social Networks: Industry Survey Reveals 74.2% Engage Your Artists with Social Media. Visit nten.org to register.
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Friday, August 7, 2009
Reality 3: You need to build your own media empire. Don’t depend on the mainstream media to get your message out. Instead, build your own media empire using online tools. Media coverage can still be incredibly helpful. I’m not suggesting that you forgo media relations entirely. It’s already gone.
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