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How Nonprofits Continue To Get Facebook Marketing All Wrong

J Campbell Social Marketing

In my conversations with nonprofits using social media, I always ask them one question first – What do they want to get out of using Facebook?  .

Facebook Finally Admits That You Do Have to Pay for Ads to Reach Your Fans

J Campbell Social Marketing

AdAge obtained a sales deck sent out to Facebook partners last month, where the social network tacitly admits its pay-to-play system.

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Nonprofit Facebook ROI—Yay or Nay? (w/John Haydon)

Getting Attention

Get ready for a roaring point vs. counterpoint, thanks to Facebook for Nonprofits expert John Haydon, who shares his Yay below. I’ll be following up with mini case studies and links to research supporting my recommendation. What’s clear is that Facebook isn’t free— plan to pay to have your messages delivered.

Book Review: “The Facebook Marketing Book”

Cause Related Marketing

joined Facebook pretty early, too. But I doubt if there’s anyone with the reach of these words that uses Facebook less than me.

Cause Marketing to Build Customer Loyalty

Cause Related Marketing

Not surprisingly those 10 compete on price, rebates, add-ons, promotions, and customer service. The customers churn a lot.

Successful Facebook Advertising on Less than $2 a Day

Kivi's Nonprofit Communications Blog

Drew Bernard. A lot of people ask us whether Facebook ads are a good idea or not. The Facebook algorithm will aide your efforts by.

How Small Nonprofits Can Raise Money on Facebook

Kivi's Nonprofit Communications Blog

And it looks much better too. (I still firmly believe that fundraising should not be your primary goal for using Facebook and social media.

Let Your Clients (Customers, Consumers, Constituents) Tell Your Story

Kivi's Nonprofit Communications Blog

Jubi Headley. I met Jubi Headley via my other website, Writing for Nonprofits. Guest Post by Jubi Headley, WriteNow Communications.

Customer Spotlight: How The Contributor Achieved Fundraising Success

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For social networking they use Facebook and Twitter.  Facebook is used for getting information out to the community at large and Twitter for sending out news blips. Employ Facebook and Twitter for social networking. The Contributor is a newspaper about and for the homeless. Here is a link to a vendor story: [link].

Blogs vs. Facebook for Nonprofits

ImpactMax

Over the past few months, I’ve helped a couple nonprofit clients who are ready to move into social media decide whether to go with a blog or Facebook. (I’ll talk about Twitter strategies in a future post. Facebook is fun, but blogs can be more professional and credible sources of information for this particular audience.

Facebook’s latest response to Google+

Public Sector Marketing 2.0

One thing I haven’t determined yet is whether or not I can save a custom group for use later on. Why did I think it was a mistake?

Cause Marketing Customer Satisfaction Surveys

Cause Related Marketing

At the bottom of the receipt was an 800-number keyed to a customer satisfaction survey. Framed that way customer satisfaction surveys qualify as natural fit for cause marketing. The retailer could probably even run the survey through Facebook and garner all the data it gathers. Taco Bell’s survey gives out $1,000 per week.

How to Create a Facebook Group [Social Media Basics]

Kivi's Nonprofit Communications Blog

Having a Facebook Page is pretty much a must these days. Whether It’s much easier to hear from everyone in a Facebook Group.

Social Media Creates Customer/Brand "Miracle" Partnerships

Diva Marketing Blog

It's about a magical shoppe where there was. "No high pressuring and forcing the customer to take something he doesn't want. The friendly store.

How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014

J Campbell Social Marketing

What are you working on? 2)     Nathan Latka – 6 Easy Ways to Turn Fans Into Paying Customers. With Jillian Vorce at #AOC2014.

The Customer Survey as Cause Marketing Fundraiser

Cause Related Marketing

At the bottom of the receipt was an 800-number keyed to a customer satisfaction survey. Instead of offering me the chance to win $10,000, why not offer to donate $2 (or more!) to the cause in question whenever someone completes their customer satisfaction survey?’ The retailer could certainly run the survey through Facebook.

How to Use Facebook for Audience Research & Crisis Communications (Case Study)

Getting Attention

Planned Parenthood’s use of Facebook for immediate and ongoing outreach — positioning the action as part of a de-funding attach, reinforcing its own values and focus, asking for support, pledging to do the right thing — motivated strong and vocal support for the organization. Great idea to poll your supporters!

Interview with Becky Carroll Author of The Hidden Power of Your Customers

Diva Marketing Blog

Traditionally customer service has been perceived as a necessary business function whose purpose is to appease unhappy customers.

The Value of Facebook “Likes”

A. Fine Blog

There is a fascinating current conversation in the blogosphere about the value to a company or nonprofit of people who like Facebook pages.

Where to Go for Help with Facebook

Kivi's Nonprofit Communications Blog

Facebook changes the way it works so often that I can’t keep up. So while I will occasionally offer a webinar or two on Facebook basics, I’ve decided to partner with people who actually like keeping up with the changes and who are focused on helping nonprofits with social media:   John Haydon and CharityHowTo.

How to use the new fundraising tab on Facebook pages

Nonprofit Marketing Blog

Causes.com recently launched a new Facebook Page tab that helps nonprofits inspire their online supporters to give. Promote, promote, promote!

Facebook Face Off: Military vs. Health

SocialButterfly

Twice as many fans engage on Military Facebook pages than pages from the U.S. The average number of custom tabs used among all 66 pages was 3.4,

Facebook Face Off: Military vs. Health

SocialButterfly

Twice as many fans engage on Military Facebook pages than pages from the US. The average number of custom tabs used among all 66 pages was 3.4,

34 Hot Tips on Increasing Facebook Followers (or Likes) From AMA Boot Camp Marketers

Diva Marketing Blog

We tackled many issues including -- How to increase your Facebook following. 34 Tips On How To Increase Your Facebook Following.

4 go-to resources for mastering the new Facebook timeline

Nonprofit Marketing Blog

Just when you thought you had Facebook figured out, it’s time for the new Facebook pages. Since surveys show 90% of nonprofits are on Facebook , this news likely affects you. So I want to point you to the best resources I’ve seen this week on how to make a successful shift to the new format on Facebook. 1.

Big Brand Customer Intimacy Without Brand Conversations

Diva Marketing Blog

can a Big Brand create customer intimacy with millions by using the tools of the social media world?  How do you humanize Coke, Pepsi ESPN?

#SM4NP: How Is Facebook’s Timeline Doing In Drawing New Traffic?

Non Profit Marketing 360

The proof of most things Facebook is in the metrics of those who visit and interact with the pages. We all like to be liked. The early signals ?

What Sponsors Should Measure in Cause Marketing Campaigns

Cause Related Marketing

New customers (if it's that kind of campaign). Customer opinion surveys measured against prior years. Here’s what I mean.

#HOWTO: Customize & Brand Your Twitter Account

Non Profit Marketing 360

Even more so than Facebook, Twitter can turn a pithy announcement into a viral retweet. Don't simply accept Twitter's defaults.

#HOWTO: Customize & Brand Your Twitter Account

Non Profit Marketing 360

Even more so than Facebook, Twitter can turn a pithy announcement into a viral retweet. Don't simply accept Twitter's defaults.

#TECH: Google+ Gets Redesign To Emphasize Visuals & Customizations

Non Profit Marketing 360

This morning Google announced a striking rise in income that beat stock analysts’ predictions for this first quarter of 2012: $10.65

Facebook rolling out changes to its Advertising services

DonorDigital

At Donordigital, we manage Facebook Advertising projects for several of our clients. Custom Audiences. Ads – Voice of the organization.

7 Tips To Rockin' Facebook Engagement A La Frank Somerville

Diva Marketing Blog

especially on Facebook. Frank Somerville, main news anchor, topped 100K Facebook Likes; in fact as of this moment he has 120,059k Likes.

Nonprofits: Create “customer pathways” to build loyalty

ImpactMax

Getting back to the book, the American Heart Association has identified six major customer market segments and assigned staff to each.

Get Ready to Grab Your Org's Custom Facebook Address for Pages and Profiles!

Getting Attention

Some call them vanity URLs, other Facebook user names but you can grab your organization's moniker starting starting at 12:01 a.m. Here's more on usernames for Facebook pages. If your page doesn't meet the mark at this point, keep checking back with Facebook. eastern on Saturday, June 13. Do it here. Flickr photo: KevinH.

#interview: Simone Joyaux, Nonprofit Consultant, Author, and Columnist

Non Profit Marketing 360

Because people really do understand customer-centered. She writes a column, “Unraveling Development,” for the Nonprofit Quarterly.

#HOWTO: Setup New Facebook Pages & The Types Available For You

Non Profit Marketing 360

With the adjustments and reworkings on Facebook over the last 6-odd months, it’s time to update our periodic series on Facebook pages  ?

#SOCIALNETWORKS: Facebook Opens Timeline To Organizations

Non Profit Marketing 360

Speaking for myself (and perhaps millions of others), Facebook has never been an aesthetic draw.

No Kid Hungry grows its monthly giving club with an integrated marketing campaign

DonorDigital

We also tested a Facebook Custom Audiences ad campaign for Hunger Core recruitment, targeting online donors that we matched within Facebook.

Get the most out of Facebook

Fundraising Coach

John knows Facebook and he knows nonprofits. In this post, he shares some apps for using Facebook even more effectively!