The mine, owned by Kennecott and its corporate parent Rio Tinto, charges a modest vehicle entrance fee that goes to the Kennecott Utah Copper Visitor’s Center Charitable Foundation, a 501(c)(3) private foundation which divvies it up the proceeds among local charities. m not trying to paint Kennecott as a miserly corporate giver. MORE >>

It’s becoming increasingly clear to me that companies which face the consumer better do three things well: practice corporate social responsibility; have a strong green tint; and, engage in cause marketing. But the corporate environment has changed. And it does smart cause marketing. Or, Crosby, Stills and Nash. MORE >>

questions you need to ask to help get that corporate sponsorship. HOW do these corporations justify giving your nonprofit money, from a bottom line perspective? Maybe they want to urgently communicate about their new products, their mission, or initiatives into new markets. It’s the holidays! Why should you care? Wrong. MORE >>

Boston College Center for Corporate Citizenship released its annual CSR Index the other day even as Occupy Wall Street and its satellite efforts continue their protests that are, in part, anti-corporate. Americans want corporations who are better actors. Cause-Related Marketing does a world of good. Publix MORE >>

In the midst of the present economic crisis, the debate about whether corporations should have social responsibility to give to philanthropic causes has grown heated. Others counter that without a role for institutionalized CR, innovation and economic dynamism are often replaced with market suppression and cronyism. MORE >>