What do affluent travelers want from airlines, hotels, resorts, tour operators and cruise lines when it comes to corporate social responsibility? What all this suggests to me is that companies in the travel business need to put their environmental, corporate social responsibility and cause marketing bona fides closer to the decision point. MORE >>

The mine, owned by Kennecott and its corporate parent Rio Tinto, charges a modest vehicle entrance fee that goes to the Kennecott Utah Copper Visitor’s Center Charitable Foundation, a 501(c)(3) private foundation which divvies it up the proceeds among local charities. m not trying to paint Kennecott as a miserly corporate giver. MORE >>

Corporations are besieged by requests from numerous non-profits and are now more judicious as to their contributions. Discover what the corporate sector is seeking when considering whether to sponsor your activities, and the reasons why they want to align with your organization. Download the presentation slides below Related Documents! MORE >>

questions you need to ask to help get that corporate sponsorship. HOW do these corporations justify giving your nonprofit money, from a bottom line perspective? If you want to learn more about Corporate Social Responsibility, check out the guy who wrote the book on Cause Marketing, Joe Waters. It’s the holidays! Wrong. MORE >>

In the midst of the present economic crisis, the debate about whether corporations should have social responsibility to give to philanthropic causes has grown heated. But the present fact is a number of corporations give a good deal of financial and/or goods-in-kind support for social causes (broadly defined). We begin with the top 5. MORE >>