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4 Ways to Incorporate Corporate Philanthropy into your Digital Fundraising

J Campbell Social Marketing

Corporate philanthropy has been a hot button topic recently. Promote corporate giving programs online. Guest blog by  Adam Weinger.

Corporate v. Nonprofit, 5 Lessons Learned When I Switched to Nonprofit Communications & Marketing

Kivi's Nonprofit Communications Blog

Nonprofits tend to have more resource limitations than corporate organizations when it comes to dedicated staff and budgets. Cynamon Frierson.

You Can Save the Corporations

Wild Woman Fundraising

They don’t want to give their money to big corporate conglomerates that hurt the earth. By aligning themselves with your nonprofit, corporations show that people have more of a reason to buy from them. Consumers want to see the corporation is committed to giving back consistently. How altruistic of you! Seriously. Welcome!

Just What is Corporate Social Responsibility?

Cause Related Marketing

What do people mean these days when they speak of corporate social responsibility? What does “corporate social responsibility” mean?

Forget Corporate Giving, Focus On Individuals

Selfish Giving

Corporate giving has plummeted to just.80% – even as corporate profits have soared. … Keep reading.

Do Motives Matter in Corporate Social Responsibility?

Cause Related Marketing

Lewis Tzedaka Rabbi Joseph Telushkin

Help your corporate partners be brainiac cause marketers

Nonprofit Marketing Blog

While the findings are geared toward a corporate audience, the lessons still apply to those of us who work in nonprofit marketing.

Busted Nonprofit Brand, Part II: Anatomy of a Corporate Sponsorship Meltdown

Getting Attention

Choosing a corporate sponsor for your nonprofit has tremendous potential to either help or harm your organization and its mission. Thanks.

NEW: These 6 Questions Will Help You Get That Corporate Sponsorship

Wild Woman Fundraising

questions you need to ask to help get that corporate sponsorship. HOW do these corporations justify giving your nonprofit money, from a bottom line perspective? If you want to learn more about Corporate Social Responsibility, check out the guy who wrote the book on Cause Marketing, Joe Waters. It’s the holidays! Wrong.

Personal Branding Within The Corporate Workplace

Diva Marketing Blog

His idea was employees were more than cogs in a corporate wheel. For instance it strengthens corporate branding both internally and externally. When

#Philanthropy: Get Involved With Some Of The Biggest Corporate Donors

Non Profit Marketing 360

But the present fact is a number of corporations give a good deal of financial and/or goods-in-kind support for social causes (broadly defined).

Corporate Social Responsibilty and the Affluent Traveler

Cause Related Marketing

What do affluent travelers want from airlines, hotels, resorts, tour operators and cruise lines when it comes to corporate social responsibility? What all this suggests to me is that companies in the travel business need to put their environmental, corporate social responsibility and cause marketing bona fides closer to the decision point.

New Strategies for Increasing Corporate Support

Selfish Giving

Curt Weeden (shown above) is a corporate giving expert, speaker, author and founder of the New Strategies Forum. It was both good and bad.

The Holy Trinity of Corporate Social Responsibility

Cause Related Marketing

It’s becoming increasingly clear to me that companies which face the consumer better do three things well: practice corporate social responsibility; have a strong green tint; and, engage in cause marketing. But the corporate environment has changed. Or, Crosby, Stills and Nash. Or, Athos, Porthos and Aramis.

3 steps to better corporate partnerships

Nonprofit Marketing Blog

If you don’t drive business value for your corporate partner, the partnership is always at risk. While social good is an aim that all of us - including our corporate partners - support, the partnerships that last are those that drive business results beyond a brand halo. ” 1. Identify a catalyzing event. Share an audience.

Corporate Citizenship In a Time of Occupy Wall Street

Cause Related Marketing

Americans want corporations who are better actors. Good cause marketing can be a signal that companies are good corporate citizens.

How Millennials can help you boost corporate sponsorships

Nonprofit Marketing Blog

What to do: Help your corporate partners demonstrate a meaningful alignment with your cause by co-branding campaign communications.

Three tips for dealing with corporate partners

Nonprofit Marketing Blog

Yesterday, I posted on four things you need to know before pitching a corporate partner. cited some interesting new research on how consumers feel about the products of companies that support charity. So what are your takeaways? 1) Companies benefit from working with nonprofits. Remember, you give companies a brand halo.

4 Steps to Awesome #GivingTuesday Corporate-Cause Partnerships

Nonprofit Marketing Blog

To ensure you create a winning partnership, take the time to make sure there’s a good fit between your mission and the corporate partner’s brand identity and goals. Luna’s Pure Prevention campaign provides a great example of nonprofit-corporate alignment. Assets are any resources that you and your corporate partner bring to the table.

Reader question: How do I get a corporate grant?

Nonprofit Marketing Blog

Today, I’m answering another reader question: What are your suggestions for approaching corporations about giving to our non-profit? Do your homework on the corporation and frame your issue according to what you learn about the company’s top philanthropic and business agendas. The ones with grants have specific request methods.

Corporate Support for National Parks: America's Best Idea

Selfish Giving

No one wants a corporate logo to despoil the Grand Canyon - or any other national park. Photo via mkfeeney on Flickr. Changes with permission.

Recruit More Sponsors, Corporate Partners with Inbound Marketing

Selfish Giving

Here’s how I used inbound marketing to recruit corporate partners for cause marketing programs at a Boston hospital. call them suspects.

Tools 24

CauseTalk Radio Ep54: Corporate Volunteering is Like Sex, How to Have More of It

Selfish Giving

For the real deal from the guy who knows how to get employees to participate in corporate volunteering programs, tune in now!…

Reader Questions: How to get businesses to give you donations in 3 steps?

Wild Woman Fundraising

Needless to say, they have no large donors, no database, no corporate sponsors, etc. If you want in-depth ways to get corporations to sponsor your nonprofit, I’m having a webinar coming up this week on how to get corporations to sponsor you, it’s September 6th, here’s the link: [link]. There are many! Step 0.

Do Corporate Social Responsibility Practices Raise Employee Productivity?

Cause Related Marketing

Sanja Pekovic Corporate Social Responsibility Pascal's Wager Blaise Pascal Magali Delmas cause marketingThe authors, Magali A. The answer is no.

New Resources for Nonprofits Focused on Cause Marketing, Corporate Partnerships

Selfish Giving

I’m always looking for the latest information on cause marketing, sponsorship and corporate partnerships. must read! Ok, what did I miss?

4 things you need to know before pitching a corporate partner

Nonprofit Marketing Blog

If you want to engage corporate partners, it’s important to understand both. CSR can create a brand halo for a company.

10 Types of Social Media Posts Every Nonprofit Should Be Sending

J Campbell Social Marketing

Information About Corporate Giving Programs. Information About Corporate Giving Programs. Guest blog by  Adam Weinger. Donation Appeals.

Cause Marketing or Corporate Philanthropy Program? It’s Not a Yes or No Question.

Cause Related Marketing

If your company is an active corporate cause marketer, should it also be an active corporate donor? Now Godiva almost certainly didn’t write the headline for the release I saw, but a quick reading made it clear that what Godiva was announcing was more a cause marketing than a corporate philanthropy effort. Here’s why.

Your Nonprofit is in Trouble. How? Read on.

Wild Woman Fundraising

It’s just being held by the biggest corporations. Yesterday I wrote about inequality being the thing that holds nonprofits back. Welcome!

How to Work with Corporate Partners for Disaster Response Giving

Fundraising 123

Your organization performs a vital role in the corporate responsibility ecosystem: you extend the reach of your corporate partners into the community and facilitate their good works. But you have to build a strong relationship with those corporate partners in advance to be in a position to truly guide their donations. .  .

PR 9

Are Nonprofits Ready for the End of Corporate Philanthropy?

Selfish Giving

Like it or not, this is the future of corporate giving for businesses large and small. Long live corporate philanthropy.

CauseTalk Radio Ep12: Phil McCarty, Godfather of Cause, Talks Nonprofit Branding, Corporate Alliances

Selfish Giving

[Audio clip: view full post to listen]. Jude’s Thanks and Giving. generally don’t recommend QR codes for web pages. Resources.

The People Who Communicate Corporate Social Responsibility Can't Make a Business Case For It

Cause Related Marketing

Corporate communications and PR staffs are like the athletes that finish sixth at the Olympic trials: nobody cares but their mothers. Hardly.

VIDEO: Nonprofit Professional, You’re my only hope

Wild Woman Fundraising

It’s become a thing that we do, as a career, currying favor with corporate oligarchs with corporate foundations and sponsorships.

McDonald’s Lesson to Companies: Charity, Impact Better be on the Menu

Selfish Giving

Cause Practices cause marketing corporate giving corporate social responsibility mcdonald''s ronald mcdonald house Give before you ask.

May 18th Webinar: How to get Mega-Sponsorships!

Wild Woman Fundraising

step-by-step guide to raising money via corporate sponsorships. Do you know how much corporations spend per year on sponsorships?

May 65

Are You Ready for the Future of Corporate Partnerships?

Selfish Giving

Photo via Miradortigre on Flickr. I’m excited to be speaking at The Future of Corporate Partnerships Conference in London on May 16th!

Maximizing Revenue in a Challenging Environment: Approaching the Corporate Sector

Fundraising 123

Corporations are besieged by requests from numerous non-profits and are now more judicious as to their contributions. Discover what the corporate sector is seeking when considering whether to sponsor your activities, and the reasons why they want to align with your organization. Download the presentation slides below Related Documents!

I'll Be in Wash D,C, and Available for Meetings Feb 24 and 25

Cause Related Marketing

24 and 25.Want to talk cause marketing, marketing, corporate social responsibility, fundraising, nonprofit innovation, or the like?

Feb 56