Many nonprofits have already dipped their toes into social media. But first, understand that social media is not about marketing, it’s about community. To succeed with social media, you have to genuinely appreciate the idea of community—offering help and value with no expectation of return.

Here’s a brief history of the demand side for social media expertise : Back in late 2007, proactive organizations started frantically searching for someone to help them with all this social media “stuff&#. Technical social media channel setup? Guideline creation? Overall strategy?

These changes are long-term, and they demand more of nonprofits than seeking new funding or cutting programs. Not surprisingly, the world of social media offers some important clues. Using social media, people can put things out there and start to communicate very quickly, seizing the moment.  flickr/askpang.

1-topic about social media marketing. Today's Diva Marketing Talks explores how nonprofit organizations are using social media to not only tell their stories but to encourage donations to their causes, build community and expand their reach. Don't forget "old" social media tools.  30-minutes.

Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. As marketers began to use social media platforms like blogs, Twitter, Facebook, etc., we opened it up to the community to discuss on our blogs, on Twitter and in a few emails.

As I said in the earlier piece on open source epidemiology, this type of innovation incursion into epidemiology opens a door for discussions about the roles of social media and the people formerly known as the audience in public health practice. The display page also has links to the CDC Home Page (bad idea, why not here ?) million (7.7%

Learn Insanely Helpful Stuff without Leaving Your Office Nonprofits and Social Networks Webinar Wednesday, May 6, 2009 1 PM Eastern Time Free The actual name of this webinar is “Nonprofits Are Embracing Social Networks: Industry Survey Reveals 74.2% Engage Your Artists with Social Media. Visit nten.org to register.

The Institute of Social Marketing at the Stirling University and the Open University in the UK is conducting a survey to explore demand and delivery preferences for postgraduate study and qualifications in social marketing. There are a number of activities going on that you may want to catch up on or participate in.

Back when I was with AVA , I found myself looking at a lot of marketing resources that were meant primarily for the business community. It kind of drives me crazy to follow someone who blogs so prolifically, but I keep coming back for more, because his advice and observations on using social media are just so good. still do.

Reality 3: You need to build your own media empire. Don’t depend on the mainstream media to get your message out. Instead, build your own media empire using online tools. Media coverage can still be incredibly helpful. I’m not suggesting that you forgo media relations entirely. It’s already gone.