have missed this very basic but powerful step in the fundraising process and paid the price, so I'm imparting my own experience. The only way a potential donor will know what a nonprofit's recent successes and achievements are is if that organization tells its current supporters, clients, and the potential supporters in its communities.

Here’s how the campaign worked: Campaign organizers mobilized staff members in 240 libraries across the state to ask their  communities to Tell Us Your Story. There’s lots to learn from the way the Library designed and marketed this campaign. Here are the campaign’s main success factors: 1. Subscribe today.

Instead, NCGives urges us to think of philanthropy as something we can all do, and actively recognizes, celebrates, and encourages giving of all kinds, at all levels — what they call the “philanthropy of community.&# Kellogg Foundation five years ago, and is now in the process of being becoming an independent nonprofit.