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| | PUBLIC SECTOR MARKETING 2.0
SEPTEMBER 26, 2010 [Communications, Nike] The Girl Effect
She came across it by reading a Nicholas D. Kristof article in the New York Times ( Build, Boast, Sell ).
| | NONPROFIT MARKETING BLOG
AUGUST 12, 2011 [Communications, Nike] Nonprofit marketing: Just Do It
I taught at American University yesterday, and I found one of the biggest challenges for the communications class was focusing not on our agenda but rather that of our audience. In three words, Nike conveyed one of the best known brands and oft-repeated slogans in marketing history. Every organization, including Nike, has a mission.
OCTOBER 16, 2013 | FUNDRAISING 123
[Communications, Nike] The 6 Keys to Donor Retention
APRIL 30, 2013 | NONPROFIT MARKETING BLOG
[Communications, Nike] Nonprofit blog carnival: Your 25 pieces of best advice
AUGUST 24, 2012 | FUNDRAISING COACH
[Communications, Nike] 3 Ways the Lance Armstrong Foundation can Survive
JULY 31, 2012 | THE AGITATOR
[Communications, Nike] Fill In The Blanks
APRIL 30, 2012 | NON PROFIT MARKETING 360
[Communications, Nike] #SOCIALMEDIA: Rise Of Micro-Networks Might Reconfigure Social Outreach
FEBRUARY 7, 2012 | IMPACTMAX
[Communications, Nike] Augmented reality—Search moves from text to objects
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| | FUNDRAISING 123
OCTOBER 16, 2013 [Communications, Nike] The 6 Keys to Donor Retention
'If your favorite sportswear company is Nike, you''re not alone: Seventy-percent of Nike''s customers say they would buy a Nike product again. Follow these six simple tips to become the Nike of nonprofits and start turning first-time donors into lifetime givers: 1. Connect early and often. Be personal.
| | SELFISH GIVING
OCTOBER 18, 2011 [Communications, Nike] 8 “Pinktober” Promotions that Deserve a Ribbon
Capplause breast cancer awareness cause marketing cone communications pinktoberFunds raised will benefit Breast Cancer Research Foundation.
| | NON PROFIT MARKETING 360
APRIL 30, 2012 [Communications, Nike] #SOCIALMEDIA: Rise Of Micro-Networks Might Reconfigure Social Outreach
The first one is Nike, who developed a means to keep a running diary of your, well, running. And developers are not thinking in ‘Circles.’
| | NONPROFIT MARKETING BLOG
SEPTEMBER 26, 2011 [Communications, Nike] The new world order of branding - and what it means to you
That was the message Jelly Helm delivered at last week’s Communication Network conference. Jelly is principal of a communication arts studio in Portland and a former executive creative director of Wieden+Kennedy , where he was creative director for Google, Coke, Starbucks, Target and Nike, among other brands. improved!
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THE AGITATOR | TUESDAY, JULY 31, 2012 [Communications, Nike] Fill In The Blanks
So Nike might mean something a bit different to each of us … but not so different that the brand has no essence. branding communications copywriting direct marketing Don't Miss these Posts fundraising” In Godin’s view good marketing opens the door to the prospect having a conversation with himself. How do you see it? MORE >>
THE AGITATOR | THURSDAY, SEPTEMBER 17, 2009 [Communications, Nike] Social Media: What Priority For Fundraising?
The power of social media marketing is to reach out to people who are not already fans, outside the setting of direct communication between brands and people — instead generating conversation between people about brands. Here are some additional views. " So where do you come out on social media as a marketing or fundraising channel? MORE >>
FUNDRAISING COACH | FRIDAY, AUGUST 24, 2012 [Communications, Nike] 3 Ways the Lance Armstrong Foundation can Survive
So Foundation staff will need to work with Nike and all their other contracts to reassure them that the good the Foundation is doing is great for the company brand, far outweighing any legal challenges Lance is facing. Today’s news is reporting Lance Armstrong’s decision to not fight the doping charges. Harness social media NOW. MORE >>
FUNDRAISING 123 | WEDNESDAY, JULY 27, 2011 [Communications, Nike] How to Adapt When Everything Around You is Changing- A Nonprofit Organization Survival Guide
want to shift your thinking, press the reset button and start over with the way you communicate. . The things we expect and ask for, the way we communicate and engage - it's all changing. Our expectations of how we communicate have changed. Nike Changes everything. Phones change everything. People are mobile now. MORE >>
IMPACTMAX | TUESDAY, FEBRUARY 7, 2012 [Communications, Nike] Augmented reality—Search moves from text to objects
But in this case, I don’t think it’s too early for nonprofits to start thinking about how this technological shift dovetails with their strategic communications plans. Or how Nike is providing exclusive video from their posters. Hold onto your hats! In part, because it’s so much more entertaining than text search. MORE >>
- [Communications, Nike] Nonprofit blog carnival: Your 25 pieces of best advice NONPROFIT MARKETING BLOG | TUESDAY, APRIL 30, 2013
- [Communications, Nike] Magnetic Cause Marketing in 3 Easy Steps SELFISH GIVING | MONDAY, AUGUST 16, 2010
- [Communications, Nike] The Future of Fundraising MARKETING FOR NONPROFITS | THURSDAY, AUGUST 4, 2011
- [Communications, Nike] What Public Health and Social Marketers Can Learn From P&G SOCIAL MARKETING AND SOCIAL CHANGE | MONDAY, SEPTEMBER 14, 2009
- [Communications, Nike] Five Critical Steps to Developing a Marketing Plan TREW MARKETING SPOTLIGHT | THURSDAY, JULY 22, 2010
- [Communications, Nike] Great storytelling and marketing lessons from the Stove Man NONPROFIT MARKETING BLOG | THURSDAY, SEPTEMBER 8, 2011
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