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The 6 Keys to Donor Retention

Fundraising 123

If your favorite sportswear company is Nike, you''re not alone: Seventy-percent of Nike''s customers say they would buy a Nike product again. Follow these six simple tips to become the Nike of nonprofits and start turning first-time donors into lifetime givers: 1. Connect early and often. Be personal.

Nonprofit marketing: Just Do It

Nonprofit Marketing Blog

I taught at American University yesterday, and I found one of the biggest challenges for the communications class was focusing not on our agenda but rather that of our audience. I was reminded of the below example from my book, so I thought I’d share it. And if you’re an athlete, you are a potential Nike customer. Just do it

Nike 12

The Girl Effect

Public Sector Marketing 2.0

She came across it by reading a Nicholas D. Kristof article in the New York Times ( Build, Boast, Sell ).

3 Ways the Lance Armstrong Foundation can Survive

Fundraising Coach

But, since nonprofit founders don’t always communicate their decisions well with their nonprofit staff, this may be catching them by surprise.

#SOCIALMEDIA: Rise Of Micro-Networks Might Reconfigure Social Outreach

Non Profit Marketing 360

The first one is Nike, who developed a means to keep a running diary of your, well, running. And developers are not thinking in ‘Circles.’

Augmented reality—Search moves from text to objects

ImpactMax

Or how Nike is providing exclusive video from their posters. Hold onto your hats! That’s great. Here’s a consumer example.

How to Adapt When Everything Around You is Changing- A Nonprofit Organization Survival Guide

Fundraising 123

want to shift your thinking, press the reset button and start over with the way you communicate. . The things we expect and ask for, the way we communicate and engage - it's all changing. Our expectations of how we communicate have changed. Nike Changes everything. Phones change everything. People are mobile now.

The new world order of branding - and what it means to you

Nonprofit Marketing Blog

That was the message Jelly Helm delivered at last week’s Communication Network conference. Jelly is principal of a communication arts studio in Portland and a former executive creative director of Wieden+Kennedy , where he was creative director for Google, Coke, Starbucks, Target and Nike, among other brands. improved!

Nonprofit blog carnival: Your 25 pieces of best advice

Nonprofit Marketing Blog

Communicating about the organization of the organization to insiders answers their who-what-when-where-how questions. Here are your answers! 1.

Best 39

Magnetic Cause Marketing in 3 Easy Steps

Selfish Giving

like Jeff’s thinking because he’s talking about creating and communicating a powerful experience, a powerful feeling for the donor.

Great storytelling and marketing lessons from the Stove Man

Nonprofit Marketing Blog

To see a couple of American guys go through that and communicate back really helps people relate. And that’s why I sought out the Stove Man.

Social Media: What Priority For Fundraising?

The Agitator

The power of social media marketing is to reach out to people who are not already fans, outside the setting of direct communication between brands and people — instead generating conversation between people about brands. Here are some additional views. Give us your opinion in this quick Social Media Verdict survey.

The Future of Fundraising

Marketing for Nonprofits

Smart nonprofits will learn the fine art of communicating via multiple channels and meet donors where they live. If I can customize the color and style of my new Nikes, why can't I customize my philanthropy — i.e., only give to specific individuals, locations and projects that I like? Here is my new column in Fundraising Success.

What Public Health and Social Marketers Can Learn From P&G

Social Marketing and Social Change

This results in insights that tell us where the innovation opportunities are and how to serve and communicate with consumers. 2.