Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web.

While the social web has been a fantastic place for nonprofits to harness the long tail of giving with movements like Twestival and the Case Foundation’s Giving Challenge , high dollar donor cultivation has not been prevalent. Of the social media savvy age 50 and older, 47 percent gave more than $5,000 and 66 percent gave $1,000 or greater.

Twitter is a micro-blogging social media tool that asks the question, “What are you doing?” 13.    Social Networking. This one stretches beyond Twitter, but into social media strategy in general. Also, be sure to check out next week’s DC Social Media Club event about Health 2.0 With Dr.