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[Guest Post] Three Ways Nonprofits Can Use Promotional Products Effectively

Fundraising Coach

The company also distributes promotional products as part of its product and service mix. Contests prizes and promotions. Public events.

Advice To a Promotional Products Company

Cause Related Marketing

[Blogger's Note: What follows is an email exchange between Jack, who owns a promotional products business in Greensboro, North Carolina, and your's truly.]Hi Hi PaulI have a small promotional products logowear business and want to donate a portion of sales to my client’s charities. How do I get started?

Has Subaru's 'Share the Love' Cause Marketing Promotion Boosted its Net Promoter Score?

Cause Related Marketing

A new consumer opinion survey shows that among the major car makers, Subaru enjoys the highest net promoter score. The Net Promoter Score, as you’ll recall is a super-simple measure of customer satisfaction. The Net Promoter Score is measured with an eight word question: “would you recommend this product/business to a friend?”

Jan 22

8 “Pinktober” Promotions that Deserve a Ribbon

Selfish Giving

October is Breast Cancer Awareness Month and companies are partnering with breast cancer charities on a variety of “pink” promotions.

A Punch List for Charity Cause Marketers Looking for Sponsors

Cause Related Marketing

Since cause marketing has been shown to help companies preserve pricing power , and since women are more responsive to cause marketing than men, the research is a virtual punch list for charities looking for sponsors who need help. All of this spells opportunity for charities to me. No car company loves that news.

What to Do With Leftover Cause-Branded Merchandise

Cause Related Marketing

Back in March 2011 the big UK retailer and veteran cause marketer Marks & Spencer offered up men’s underwear designed by six different British sportsmen and benefiting The Prostate Cancer Charity. press report said that the promotion generated £60,000 for the charity. Retail promotions just do not work this way.

Young Nonprofit Leaders: Interview with Claire Sale!

Wild Woman Fundraising

Claire Sale of Netsquared, Gen Y leader interview. Who are You? I am just a gal who has a passion for using technology for social good. My Dad.

UK 2

Anatomy of a Cause Marketing Pinup

Selfish Giving

Point-of-sale programs are the backbone of cause marketing, raising the majority of consumer donations each year. And where do I get them?”.

3 Resources to Help You Raise Six-Figures with Charity Pinups

Selfish Giving

North America the typical sales price is $1, although larger dollar amounts have been tried. That’s why I call them charity pinups.

POS 3

How to organize your fundraising job search like a pro with Phil Gerard

Wild Woman Fundraising

Why can’t I, with my sales experience, be hired and be a fundraiser? Mazarine Treyz: Hey, everybody. Welcome. That’s really nice. PG: Yes, I do.

Another Benefit to Cause Marketing: Better Supplier Pricing

Cause Related Marketing

Their paper, called “ A Supply-Side Explanation for the Use of Cause Marketing ” by Anil Arya and Brian Mittendorf, starts with the proposition that, “firm profits under simple(non-strategic) corporate philanthropy wherein the firm pledges a donation amount to charity. That kind of promotion is less common today.

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How to Sell Cause Marketing as a Groupon-Like Promotion

Selfish Giving

We did a promotion with them last year when they weren’t as wildly popular as they are now. The cross-promotion works.

Faux Cause Marketing With a Sense of Humor

Cause Related Marketing

But look closely and you’ll see that the company makes no claims about any charity benefiting from the sale of pink ribbon golf club covers.

The Top 22 Art Fundraising Ideas

Fundraiser Ideas

For every customer that shops during this time and brings your group’s flyer announcing the event or shops during this time and mentions your group, your group would receive a portion of the value of their sale.  Bake Sale Ideas: A New Spin on Bake Sales. Custom postcards and stationary.  Your group could paint for 24 hours. 

Ideas 54

Cause Marketing Goes to the Dogs

Cause Related Marketing

Best of all, “30 percent of the proceeds” from the sales of the pendant benefit the Millan Foundation’s DEAR Fund. It’s too fuzzy to be useful.

The Future Of Fundraising

The Agitator

Promote the development of shared back office facilities. Encourage and promote best practices in social media. Leveraging companies to promote philanthropy. Appoint a “sales force’ for the fundraising body of knowledge.  Send this to your CEO and every member of your board. Right now! Here’s why. Read and heed. Face it.

Which is The Better Cause Marketing Fundraiser, Merchandise or Paper Icon?

Cause Related Marketing

Both MDA and the Variety Club are august charities that in the main serve children. It depends on the charity’s needs and those of the sponsor.

3 Resources to Raise More Money with Products & Services

Selfish Giving

Purchase-triggered donations (or percentage of sales fundraisers) is a long name for a simple cause marketing promotion.

Imagine this.

iMarketSmart

That’s because we don’t have commission sales reps. Our clients get promotions, better job titles, and raises. Imagine this.

Cause Marketing You Can Sew Believe In

Cause Related Marketing

If so they’d almost certainly have to pay a fee along with a percentage of the gross sales, cutting into the donation amount.

Puma Project Pink, Feel Free Not to Repeat in 2013

Cause Related Marketing

Promotion extensions included a celebrity soccer match with actor/singer Ashley Tisdale. Which pink ribbon charity is likely to get more votes?

Sept 39

Open Your Own Pink Ribbon Merchandise Line, Why?

Cause Related Marketing

Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

The First Country Band of Cause Marketing?

Cause Related Marketing

When anyone can find your music for free on the file sharing websites, you can't rely on download sales alone for all your revenue.

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The Best Cause Marketing of 2011

Cause Related Marketing

In May I reviewed a new spin on the strategy from General Mills, which offered a Win One, Give One promotion benefiting schoolchildren in Africa.

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A Cause Marketing Study I’d Like to See

Cause Related Marketing

There are a million or so 501(c)(3) nonprofit charities in the United States and only a thin slice of them are good matches for retail sponsors.

The Best Cause Marketing of 2010

Cause Related Marketing

million meals to Feeding America, the nation’s leading hunger-relief charity. The owner/leaser determines which charity gets the money.

Best 70

Taking Your Cause Marketing International With Less Headache

Cause Related Marketing

One of the topics broached at the Cause Marketing Academy a few weeks back in Phoenix is was what a sponsor with operations outside North America should do if its preferred cause stateside doesn’t really have operations abroad, which is true of all but a select few charities. UNICEF is well known. Cause-Related Marketing does a world of good.

Using Cause Marketing to Preserve Retail Pricing Power

Cause Related Marketing

After-all retailers have had deep-discount sales promotions in their arsenal for generations. Can cause marketing come to the rescue?

Cause Marketing Miscellanea

Cause Related Marketing

16 participating Menchies will donate 10 percent of sales to the American Red Cross for Hurricane Sandy relief. On Friday, Nov. On Monday, Nov.

Best Cause Marketing Campaigns of 2012

Selfish Giving

Best Point-of-Sale Program:   Share Our Strength & Shake Shack. Best Location-Based Program: Lexus Check-in for Charity.

Does Amazon's new "Smile" mean a windfall for your nonprofit's year-end fundraising?

Fundraising Coach

I''m not a fan of "fundraising sales" like cookie dough, pizza kits, wrapping paper, raffle tickets, or popcorn. going to the charity.

3 Quick Tips to Maximize Your Fundraising Efforts

Fundraising 123

Think of ways you can bring people out of their homes to fundraise together for your mission, such as the well-known charity fun run.

Using Cause Marketing to Reward Volunteers

Cause Related Marketing

Cause.it is a mobile app that let’s businesses reward charitable behavior from charity volunteers with discounts and coupons. Cause.it

What if Denny’s Threw a Cause Marketing Fundraiser and Everyone Showed Up?

Cause Related Marketing

As I’ve written before , bookstores, office supply chains, even bakeries could do the same promotion. The 10 percent still goes to a charity.

The Paradox of Pink Ribbon Cause Marketing

Cause Related Marketing

Oh, and they donated 5% of online sales in October to the Breast Cancer Research Foundation. Plenty of companies say they're raising money for the fight against breast cancer but no money ever arrives at any charity. In Canada, the pink ribbon is trademarked and you have to license it in order to use it in promotions.

10 Good Fundraising Ideas for the Novice Fundraiser

Fundraiser Ideas

Bake Sale – Bake sales are a classic fundraiser because they work! bake sale at a school function, office, or other event is easy to organize, even for the novice fundraiser. Garage Sale – Ask all of your organization’s members, as well as others in the community, to donate items to sell at your fundraising garage sale.

Cause Marketing Trends: An Interview With Laura Marriott

Cause Related Marketing

Papa John’s generated more than $1 million in sales from mobile Web orders in less than six months after offering that option to consumers.

An Actionable Marketing Plan for Nonprofits in 8 Sentences

Cause Related Marketing

For charity clients with tiny budgets I use a modified version of one of Levinson’s tried and true techniques; the ‘seven sentence marketing plan.’ The seventh sentence expresses your marketing budget as a percentage of projected gross sales. If your cause is small, marketing it can be tricky. But it’s something north of 50 books.

Seven Things You Can Do to Fight Childhood Slavery

Cause Related Marketing

The charity Love146 fights child sex slavery and exploitation specifically. Every bit of this is immoral and wrong. Perhaps 5.7

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Cause Related Marketing - Untitled Article

Cause Related Marketing

Sometimes it’s about the charity's messaging. billion a year in sales. Not all cause-related marketing is about raising money, per se.