Trending Sources

Charity vs. Philanthropy and Charitable People vs. Philanthropists

iMarketSmart

Charity – Helping people in need. Charitable people  – Help others in need. You want to find or develop philanthropists. Tweet This!

5 Ways Your Nonprofit Can Raise Money Like charity:water

J Campbell Social Marketing

You may have heard of the mammoth success of the nonprofit charity:water and its effectiveness in raising money online. But you are wrong!

Book Reviews: With Charity for All VS. Charity Case

Wild Woman Fundraising

The second book is With Charity for All by Ken Stern, the former CEO & COO of NPR. Bottom line: Pick up Charity Case. He is mad.

You Can Now Fundraise on Facebook for Your Favorite Charity

J Campbell Social Marketing

The remaining 95% goes directly to the chosen charity.” File under #AboutTime! will be able to create fundraisers. Pretty exciting!

Do fundraisers donate to charity?

iMarketSmart

So, does anyone know if fundraisers donate more money more frequently to charity? Why am I wondering about this? Spamming would stop. And more.

10 Charity Fundraising Events to Raise Large Amounts of Money

Fundraiser Ideas

When your charitable cause needs large amounts of money, charity fundraising events can be your best option. The following are 10 charity fundraising events that, if implemented correctly, are sure to raise large amounts of money for your organization: Charity walk. Charity 5K. Charity concert. Charity dinner.

9 Ways that Charities Get Grey-Sky Thinking

Wild Woman Fundraising

How do Charities engage in grey-sky thinking? Picture from Elsie Esq from Flickr Creative Commons. Grey sky thinking is rather less so.

New report: Who is giving through your charity’s website?

Nonprofit Marketing Blog

The Growing Importance of Charity Websites to Philanthropy is a three year summary of who is giving through charity websites and why.

Is your community suffering from an attack of a charity ideology?

Fundraising Coach

Local and state governments are threatening to tax charities. The odd thing? It's not coming from one specific party, or group, or demographic.

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Is your community suffering from an attack of a charity ideology?

Fundraising Coach

Local and state governments are threatening to tax charities. The odd thing? It's not coming from one specific party, or group, or demographic.

UK 34

How Inefficient Charities Can Spoil Your Cause Marketing

Cause Related Marketing

The issue of Time magazine currently on newsstands is all about cancer, including a story on cancer research charities called ' Check Your Charity.'

Ep172: A New Report Reveals How Checkout Charity Can Continue to Thrive

Selfish Giving

How Catalist defines "Checkout Charity." How checkout charity drives customer loyalty. On the show, we cover: Brittany Hill, Catalist.

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Charity: Water Is Special. But It’s The Video!

The Agitator

I suppose Charity: Water’s key breakthrough was its offer to direct marketed donors — ‘all of your donation will go to program, our overhead is covered by major gifts’ And the money has poured in, as the organization has matched its unique offer with brilliant online marketing technique.

New Study: Older Donors Are Just as Likely to Give to Charities Online as Younger Donors

iMarketSmart

Today a new study says that older donors are now just as likely to give to charities online as younger donors. And, our stuff worked!

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Ep173: How to Use Pokemon Go to Raise Money for Charity

Selfish Giving

On the show, Megan, Stephanie and I discuss: Stephanie Bagley, Charity Miles. What is Pokemon Go ? And what the heck is augmented reality?

Radio 18

Great news: Charity as the “new necessity”

Nonprofit Marketing Blog

There are the things we need in life - and the things we want in life. People aren’t giving up smart phones, for example. The good news for us?

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Why Steve Jobs and I Hate Charity

Selfish Giving

When I was a kid charity was for chumps. Charity started at home. But no one called it charity. Charity matters.

Charity Videos Get Viewed

The Agitator

The ‘norm’ charities communications drtv fundraising media usage online fundraising online video premium Yesterday I wrote about the march of online video into the media repertoire of mainstream America. Or about how posting videos of people dancing at your sister’s wedding relates to fundraising.

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McDonald’s Lesson to Companies: Charity, Impact Better be on the Menu

Selfish Giving

In a new report,  Clowning Around with Charity , McDonald’s is portrayed as cheap, deceptive and selfish. Here are the highlights.

Mobile Shopping for Charities

The Agitator

Secondarily, but definitely not with the same weight as the testimonials, strong ratings from the charity raters (or some other straightforward reassurance/evidence about financial accountability and transparency). Pew Research has just released this study on how Americans use their mobile phones to assist with in-store purchasing decisions.

Foursquare, Cause Marketing Find Home with Housing Charity

Selfish Giving

The charity has a number of corporate partnerships they could add to the promotion. It capitalizes on a physical location. What about SMS?

Charity Newsletters – Extraordinary Experiences … for the Rest of Us

Kivi's Nonprofit Communications Blog

fundraiser for a charity that aids immigrants brings her donors along to the airport to greet new refugees. Tom Ahern. Guest Post by Tom Ahern.

Did Charities Sleep Through The Great Super Bowl Blackout?

Fundraising Coach

Last night the power went out at the Super Bowl for 33 minutes and 55 seconds. Some that stick out for me were: Oreo’s tweet “Power out?

A Punch List for Charity Cause Marketers Looking for Sponsors

Cause Related Marketing

Since cause marketing has been shown to help companies preserve pricing power , and since women are more responsive to cause marketing than men, the research is a virtual punch list for charities looking for sponsors who need help. All of this spells opportunity for charities to me. No car company loves that news.

A Christmas story from my favorite charity

Nonprofit Marketing Blog

I got this email today from Mark Bergel, founder of A Wider Circle. It was beautiful, so I wanted to share it. Christmas Story. left work just in time last night to make it to Whole Foods, a place where I typically experience a world in which poverty is not the first thought, as it is the rest of the day and night. She smiled. Yes.”.

3 Big Reasons Why Charities Should Work to Get Gifts in Wills from Middle-Aged Donors

iMarketSmart

The post 3 Big Reasons Why Charities Should Work to Get Gifts in Wills from Middle-Aged Donors appeared first on MarketSmart. ” 3.

Charity Apps Love 'em and Hate 'em

Nonprofit Consultant Blog

CharitySub is short for Charity Subscription , and the subscription fee is $5 per month. Some for better, some for. For the new (younger?)

DIY Charity Walk

Cause Related Marketing

Still, this is a very interesting option for charities or even sponsors that want something close to a turnkey solution for a cause walk.

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Charities … Don’t Evaluate Your Work

The Agitator

This two-part series by Caroline Fiennes — Most Charities Shouldn’t Evaluate Their Work — in the Stanford Social Innovation Review left me scratching my head. At best, charities are capable of what Fiennes calls ‘monitoring’ — counting what they do … the implementation part. They’re selling.

3 Proven Ways to Raise More Money with Charity Checkout Fundraisers

Selfish Giving

Nonprofits and businesses that run charity checkout programs are always asking me how they can run a more successful program and raise more money.

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Donor Psychology: Do you know what really makes your supporters feel good?

iMarketSmart

Funny thing about fundraising is that it all boils down to this: Making sure that your supporters feel good! know, I know. Some people might be lonely.

Here’s What Supporters “Buy” When They Donate to Charity

iMarketSmart

When I give money to a charity, I am buying: A chance to be moved by someone’s story in an emotional way. Here’s why. Fundraising

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Charity Caue Marketers, Take Heart!

Cause Related Marketing

This is good news for small, ambitious charities everywhere. which started out as a telethon charity. Consequently CMNH.

What happens when companies offer choice in charity?

Nonprofit Marketing Blog

In the last of this week’s three-part series on research into consumer attitudes toward cause-related marketing, I want to focus on the increasing number of cause-related marketing campaigns that are designed to let consumers actively choose which charities a company supports. Does choice in charity make campaigns more effective?

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Wise Words About Charities And Branding

The Agitator

The other day blogger Jeff Brooks headlined a post … How to kill your fundraising. And the answer he gave was: Investing in brand. Well, I thought that was one of the most annoying things I had ever heard from Jeff (who I regard very highly). So I read on and discovered he was passing along the admonition of Sean Triner, another smart blogger.

Stop complaining because your success is up to you

iMarketSmart

All of us have been there. Sometimes we find ourselves stuck in situations that just plain suck! Think yours is worse than someone else’s?

Do you have a ‘commendation mindset’?

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving strategy charity charity blog charity organizations donor stewardship tips donor-centricity fundraising tips for nonprofits healthcare fundraising higher education fundraising major gift marketing tips Philanthropy relationship fundraising top philanthropy blogsAnd so on.

Funding Your Startup or New Charity

Cause Related Marketing

The nonprofit fundraising world is set up to favor established charities, and with good reason. In short, they raise money to give it away.

Why I don’t cry foul when I hear how much money sits in DAFs

iMarketSmart

He also writes and speaks often about the slow movement of money OUT of DAF’s into charity bank accounts. Al Cantor is great. He’s a tiger.

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Charities still losing more donor dollars than they’re adding

Nonprofit Marketing Blog

Charities are still losing more donor dollars than they’re adding, according to an AFP and Urban Institute study of over 2,000 nonprofits. For every $5.35 that organizations gained in gift dollars in 2010, $5.54 was lost through donor attrition, for an average net loss of -1.9 percent. Organizations raising $100,000 to $500,000 had a 2.3