Trending Sources

Improve Email Results: #16NTC Takeways

Getting Attention

Use these insights from  The Future of Email: From 2016 to 2026   to shape campaigns that motivate action despite the clamor of our multi-channel world: Email Still Important but Can’t Stand Alone. Email is no longer the loudest voice, but one voice in a chorus – @DH_Cohen #16NTCemailtrends. 16ntcemailtrends.

Email 63

5 Quick Ways to Improve Your Nonprofit Email Newsletter

J Campbell Social Marketing

I receive a lot of email newsletters – from nonprofit organizations, from businesses and from consultants. Make them count!

Get Your Emails Read & Acted On—Gmail +

Getting Attention

In case you haven’t heard, Google is now automatically filtering Gmail users’ email messages to pre-defined content tabs. But far worse, members of your organization’s email list who use Gmail addresses are no longer seeing your emails in their Primary inboxes.  . Take a deep breath!

Email 46

What It Means to Do Multi-Channel Right

Kivi's Nonprofit Communications Blog

Convio has released a couple of  interesting research reports that clearly demonstrate that multi-channel or integrated marketing (where you add online communications to direct mail)  increases donor retention rates, giving frequency, and consequently lifetime value. Presence in Multiple Channels. Where will your organization start?

Five Ways to Integrate Email Marketing and Facebook

Getting Attention

Growing an email list in addition to building a Facebook fan base can sometimes feel overwhelming. Consistently cross promote each channel.

Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). Email Lists. The Convio study has median growth rate for email lists at 17% while M+R has it only slightly lower at 16%. Email Goals and Results. Sage).

Stats 42

The 3 Keys to Social Media Success

J Campbell Social Marketing

Not to mention that “social media success” looks different for every organization. wish it were that simple. Diversification. Dedication.

Consistent Messaging Across Channels: The Crawl, Walk, Run Method to Consolidated Marketing

Kivi's Nonprofit Communications Blog

There are so many different ways to communicate with your supporters now, but how can you make sure all of those channels are integrated?

Proof Point #1 — Prioritize Websites & Email

Getting Attention

Today’s Proof Point: Your website(s) and email marketing are the most important communications channels you have.

Stats 23

How to use a blog to generate planned giving gifts.

iMarketSmart

Third, reinforcing the mission of the organization came next. Folks, it’s not just about letters and emails anymore.  The verdict.

How to Plan a Multi-Channel Fundraising Campaign

Ann Green

We have many ways to reach out to our donors – by mail, email, social media, and phone calls. Others will see your email message but prefer to send a check. This is why you need a multi-channel campaign. If you haven’t already done so,   clean up and organize your mailing lists. Which channels do your donors use?

The 7 signs you are doing things right across channels

Nonprofit Marketing Blog

If there’s one thing we’ve heard more than any other this year, it’s that we need to be “multi-channel&# and “integrated&# in our engagement with supporters. The last time I wrote those words on this blog, I got several emails complaining I’d lost my touch and gone all jargony. You might not buy.

New Study Validates that Multi-Channel Marketing is Key to Nonprofit Success

Marketing for Nonprofits

The study also defines 5 criteria for multi-channel success. Struggling to move to the next stage of multi-channel marketing? Cheers!

April Is All About Email Newsletters

Kivi's Nonprofit Communications Blog

You also spend more time on creating email newsletter articles than most other types of content. Checklist: 20 Ways to Build Your Email List.

April 19

How to escape your channel siloes and master multichannel marketing

Nonprofit Marketing Blog

On Wednesday, I posted about how too many of us continue to operate in channel siloes,as shown in the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report from Blackbaud’s Target Analytics company. This sad state of affairs is despite the fact that integrated outreach among channels works best. Is it resources?

New Study: Online giving is up; Email response is down

Nonprofit Marketing Blog

The bad news is that email response rates are declining. ” What does all this mean to your organization?

Integrating channels to spark hot monthly giving programs

DonorDigital

Campaign/message integration across multiple channels. Multiple Channels: Telephone, Online, Direct Mail, DRTV.

Spot 11

Nonprofit Storyteller of the Week – Women for Women International

J Campbell Social Marketing

want to hear a story from a woman whose life was literally changed by this organization, and who I can get involved changing lives.

The vital emails you might be forgetting to send

Nonprofit Marketing Blog

When someone signs up to receive emails from you, what’s the first thing you send? Don’t neglect the most important emails - the first ones you send! Read the whole guide here , and remember their advice: A welcome series is a sequence of 2-3 simple, personal email messages (a plus if you’re able to automate them!)

Go Multi-Channel for Better Year-End Success

Ann Green

Most of you are about ready to launch your year-end appeal.  We have many ways to reach out to our donors – by mail, email, social media, phone calls.

Should You Drop Me From Your Email List?

The Agitator

I get fundraising emails regularly from nonprofits to whom I haven’t contributed in years … in one case, about 6+ years. From their perspective, is there any reason to give up sending me emails? You don’t want to get on their dark side if you’re a major emailer. So, what would you do with me? Never?

What we learned about multichannel fundraising from raising money at year-end

DonorDigital

It will take a bit longer to see the full results of the direct mail efforts, but we know that this channel will continue to provide a lion’s share of overall direct response revenue – and will for many years to come. Targeted email messages to individuals receiving direct mail appeals reaped high response rates and average gifts.

#INTERVIEW: Debra Askanase, Socialbrite.org Strategist, Offers Useful Advice To Nonprofits Using Social Media

Non Profit Marketing 360

Debra Askanase, founder of Community Organizer 2.0 , is an “engagement strategist” who consults with nonprofit organizations on digital media.

How Mature Is Your Email Marketing Program?

Kivi's Nonprofit Communications Blog

I just received this interesting chart from MarketingSherpa about the evolution of email marketing in the business world. ”). Great!

People Buy People: How Are You Connecting Your Constituents to Your Organization and Each Other?

Marketing for Nonprofits

In this way, the charity is not just raising more for the organization, it is actually creating greater meaning for and connection between donors.

How can nonprofits monitor their online reputations?

Wild Woman Fundraising

Distributed chaos — the ‘testing the waters’ stage as various pockets of the organization excitedly do their own thing. 4. Here’s a map.

Guest Post: What Integrated Marketing Means to Me

Kivi's Nonprofit Communications Blog

The amount of hard mail recycled (and before recycled put into a landfill somewhere), emails deleted, and phone messages not listened to is staggering. 

The simplest planned giving marketing strategy (5 things you must do)

iMarketSmart

Once you get your head around your overall strategy, then you need to choose which channels will help you meet your goals (depending on your budget). have found that direct mail and email are the most effective channels for generating leads if you have a good list and your organization is mid-sized to large.

[INTERVIEW] 8 Questions Answered about Online Fundraising!

Wild Woman Fundraising

like Facebook insights, channel stats from YouTube, the Flickr pro account stats and several Twitter tools like Hootsuite and Twilerts.

Single Channel Is Dead

The Agitator

Email is dead. None of these channels are dead. Nonprofits are still improving their use of direct marketing, phone, email, and other channels. What is dead is the use of one channel at a time to engage people. What is dead is mindset that multichannel communication doesn’t apply to your organization.

Use Today to Prep for #GivingTuesday 2016

Getting Attention

Take these three steps now: Read and save all Giving Tuesday emails you receive. Today’s the day: #GivingTuesday 2015.

How to Create Enough Good Content (Case Study)

Getting Attention

For many organizations, simply getting an e-newsletter out regularly, with enough  content — let alone enough good content — is a win.

DON’T Tell ‘Em What to Do: Message Mastery

Getting Attention

Find where that overlaps with what your organization wants. Shape your messages (and channels) to that point of connection. Find

9 Content Marketing Tips for Nonprofits

Kivi's Nonprofit Communications Blog

But I did it, and John captured it wonderfully: 3 tips for email newsletters: Be all about the reader. Quick read, skimmable.

Get Attention With Your Next Multichannel Campaign

Getting Attention

But the key to campaign success comes in engaging people across platforms—email, social media, your website, and even offline. Coordinate messages across channels to track response. Make sure to measure any change in response to see whether that’s worthwhile for your organization. Set up a Campaign Calendar. Direct mail.

4 Doable Steps to Donor Love—Via Mal Warwick

Getting Attention

What you may not know though, is how few organizations do donor communications well. So if that’s your organization, you’re not alone!

Donors 110

Must-Know Insights from #15NTC

Getting Attention

Use the Right Channels and Tools. picked up a bunch of  helpful stats and case studies on social media channels and tools. ImgFlip allows you to create GIFs— fun, memorable content for Tumblr and other channels. Register here for Getting Attention email updates. Be Visual—Here’s How. Really.

Be Channel Agnostic

Marketing for Nonprofits

I received this email last week from Sarah Waters, Director of Communications for The Hearing and Speech Agency. Be channel agnostic!

Drive Donors to your Online Donation Page with These Six Marketing Strategies, Part 1

Kivi's Nonprofit Communications Blog

Send Great Emails. Email activity. Send Great Emails. But are your emails the best that they could be? Abby Jarvis.

4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

We’ve talked before about segmenting your email list to send more relevant communications. Sarah Tedesco. Kristina. By age group.