| |  Case Study + Effectiveness | 220 articles |
| Page 1 of 3 | Previous | Next | GETTING ATTENTION DECEMBER 21, 2011  Spearhead Action with a Smile: Kaboom Case Study We think it’s a fun, effective way of spreading the message that play is important for kids of all ages. The point? Why 60 minutes? MORE >> | GETTING ATTENTION APRIL 30, 2013  Match Your Messages & Your People (Case Study) Kudos to these communications artists for a simple but effective message reframing that is a warm invitation “in” to all. MORE >> | RECENT POSTS MAY 22, 2013 | GETTING ATTENTION
Get Attention With Your Next Multichannel Campaign APRIL 30, 2013 | GETTING ATTENTION
Match Your Messages & Your People (Case Study) MARCH 29, 2013 | GETTING ATTENTION
The Biggest Mistake Nonprofits Make With Video MARCH 28, 2013 | NON PROFIT MARKETING 360
#DEVELOPMENT: How Much Cash Is Required To Land A Donation? MARCH 5, 2013 | TREW MARKETING SPOTLIGHT
10 Keys to Success as a Technical Marketing Manager MARCH 1, 2013 | CAUSE RELATED MARKETING
Out-Competed in Cause Marketing? Then Step Up Your Game! | | | | |
| GETTING ATTENTION NOVEMBER 15, 2011  7 Steps to Motivating the Actions You Need (Case Study) If not, what would you change to increase the effectiveness of these ads? Readers are asked to visit AAH’s website (for what?) MORE >> | FUNDRAISING 123 FEBRUARY 16, 2011  14 Tips for Making Your Nonprofit Email More Effective How do you measure your email effectiveness? Nonprofit Marketing Case Studies & White PapersZarrella parsed 9.5 Surprise! MORE >> | GETTING ATTENTION AUGUST 9, 2011  3 Steps to Video Annual Report Success: VolunteerMatch Case Study Julia’s earlier videos had used stop animation and clay to great effect, and we originally wanted to do something as creative and fun here. MORE >> | GETTING ATTENTION JANUARY 8, 2013 Persuasive Testimonials Can’t Be Beat (Case Study) You tell me you’re always seeking more effective ways to build interest and action. Few of you use testimonials—the essence of the kind of consumer-based marketing you’re hearing so much about right now—to full effect. Trustworthy referrals and exponential reach, at no cost, and little effort. . But you have to ask. MORE >> | | | | | | | |
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GETTING ATTENTION | WEDNESDAY, JULY 28, 2010  How to Help Your Colleagues and Base Become Effective Messengers (Case Study)
P.S. Get more in-depth articles, case studies and guides to nonprofit marketing (and video) success — all featured in the twice-monthly Getting Attention e-update. Tags: Advocacy Case Studies John Cotton Dana Award library marketing There’s lots to learn from the way the Library designed and marketed this campaign. MORE >> -
GETTING ATTENTION | MONDAY, SEPTEMBER 24, 2012  Good Listening Grows Loyal Friends (Case Study)
Learn more about effective listening: How Joedy Isert’s Listening Helps Heifer International. Like many New Yorkers–along with scholars, researchers and librarians—I was outraged to learn that the New York Public Library (NYPL) planned to reshape its flagship research library to incorporate a circulating library. Take their cue. MORE >> -
GETTING ATTENTION | THURSDAY, JUNE 23, 2011  Know Your Target Audiences for Nonprofit Marketing Success (Case Study)
had an “aha moment&# that will make all the difference in her ability to connect effectively with the very folks who can help move the Foundation’s mission forward. A huge part of what I love about guiding nonprofit communicators to greater impact is seeing the “aha moment.&# Here’s how D.D. Immigrant families. MORE >> -
WILD WOMAN FUNDRAISING | THURSDAY, DECEMBER 6, 2012  Case Study: How can you make your letter appeal better?
Helping you make your website more effective to get people to click donate. Case Study: How can you make your letter appeal better? Draft 1 of the letter, page 1. If you’re like most people right now, you’re either sending your appeal letter or writing it furiously, to get it sent out ASAP. The founder of H.O.P.E. MORE >> -
GET FULLY FUNDED | SATURDAY, FEBRUARY 4, 2012 Accountability is key in nonprofit fundraising
In another case, country singer Garth Brooks asked for the return of a half-million dollar gift from a hospital. This This sounds to me like a case of donor intent not being honored. The Tell him/her what you’re doing with their gift and how it’s having the desired effect. By Just be prepared for the aftermath. Think MORE >>
- 5 Nonprofit Marketing Innovations for Tough-Times Results (Case Study) GETTING ATTENTION | WEDNESDAY, OCTOBER 5, 2011
- NetSquared.org Web Site Re-design Process -- Strong Model for Your Org GETTING ATTENTION | WEDNESDAY, JULY 29, 2009
- Launch Your New Name With a Splash, Not a Snore (Case Study) GETTING ATTENTION | TUESDAY, DECEMBER 4, 2012
- Why People Care More about Some Victims than Others- Reducing Social Distance to Boost Giving FUNDRAISING 123 | WEDNESDAY, FEBRUARY 16, 2011
- Conveying Data with Infographics: School Food FOCUS Case Study KIVI'S NONPROFIT COMMUNICATIONS BLOG | TUESDAY, JULY 19, 2011
- 4-H Rebrands – Simply, Effectively & Memorably (Case Study) GETTING ATTENTION | MONDAY, MARCH 14, 2011
- A Case Study in How To Write Different Kinds of Fundraising Materials' Content SEEKING GRANT MONEY TODAY | SUNDAY, MAY 2, 2010
- How to Increase Impact of Your Nonprofit’s Email GETTING ATTENTION | WEDNESDAY, JUNE 2, 2010
- 8 Quick Tips to Create Great Case Studies TREW MARKETING SPOTLIGHT | THURSDAY, FEBRUARY 9, 2012
- Don’t Let Your Nonprofit Brand Get Too Personal GETTING ATTENTION | TUESDAY, SEPTEMBER 28, 2010
- Five Tips for Developing Customer Case Studies TREW MARKETING SPOTLIGHT | WEDNESDAY, APRIL 15, 2009
- Accountability is key in nonprofit fundraising GET FULLY FUNDED | SATURDAY, FEBRUARY 4, 2012
- A Glow-In-The-Dark Design Solution to Behavior Change SOCIALBUTTERFLY | WEDNESDAY, OCTOBER 31, 2012
- The Potency of Right Place, Right Time Nonprofit Marketing GETTING ATTENTION | WEDNESDAY, SEPTEMBER 22, 2010
- #SocialMedia: Netflix Continues To Harass Loyal Customers-If Anyone Cares NON PROFIT MARKETING 360 | WEDNESDAY, AUGUST 3, 2011
- #Marketing: Netflix Blows Its Public Goodwill In Announcing Price Increases NON PROFIT MARKETING 360 | WEDNESDAY, JULY 20, 2011
- Part 2: How to Write an Appeal Letter 101 WILD WOMAN FUNDRAISING | THURSDAY, AUGUST 23, 2012
- Interview with Sarah Durham, Nonprofit Communications Strategist & Author of “Brandraising” NON PROFIT MARKETING 360 | WEDNESDAY, AUGUST 17, 2011
- #DEVELOPMENT: How Much Cash Is Required To Land A Donation? NON PROFIT MARKETING 360 | THURSDAY, MARCH 28, 2013
- #Communications: Hashtags Haunt McDonalds’ Foray Into Social Media NON PROFIT MARKETING 360 | MONDAY, JANUARY 30, 2012
- Deeper Dive into the Knight Foundation's Connected Citizens Report: Building Connections and Engaging Your Community FUNDRAISING 123 | WEDNESDAY, MAY 25, 2011
- Dominos Pizza Case Study: Video and Content Best Practices TREW MARKETING SPOTLIGHT | TUESDAY, MAY 19, 2009
- #Development: Listening To Social Networks An Important Investment Too NON PROFIT MARKETING 360 | TUESDAY, JANUARY 24, 2012
- #SM4NP: ‘Kony 2012? Still Stirs Engagement, Controversy, And Embarrassment NON PROFIT MARKETING 360 | MONDAY, MARCH 26, 2012
- Productive Partnering with Your Communications Firm (or Nonprofit Client) GETTING ATTENTION | TUESDAY, OCTOBER 4, 2011
- Four Best Practices for Creating Effective Presentations TREW MARKETING SPOTLIGHT | WEDNESDAY, OCTOBER 12, 2011
- TREW Top 9 List to Increase Your Product Launch Coverage TREW MARKETING SPOTLIGHT | TUESDAY, JUNE 23, 2009
- Essential Nonprofit Marketing Guidance: The Best of 2010 GETTING ATTENTION | THURSDAY, JANUARY 20, 2011
- #Interview: Nedra Kline Weinreich, Social Marketer, Author, and Owner of the “Spare Change” Blog NON PROFIT MARKETING 360 | WEDNESDAY, SEPTEMBER 28, 2011
- 2 Myths and 10 tips for Effective PR TREW MARKETING SPOTLIGHT | TUESDAY, JANUARY 18, 2011
- How You Can Get More Money Through Direct Mail: Interview with Jules Brown of “Dear Joan” WILD WOMAN FUNDRAISING | MONDAY, DECEMBER 12, 2011
- Talking It Up: Key Ingredients to Effective Internal Communications GETTING ATTENTION | THURSDAY, NOVEMBER 18, 2010
- Content IS King – 5 Steps to Writing Effective White Papers TREW MARKETING SPOTLIGHT | TUESDAY, SEPTEMBER 6, 2011
- My 5 Top Guides to Effective Fundraising -- What Are Yours? GETTING ATTENTION | FRIDAY, MARCH 26, 2010
- My Top 6 Guides to Effective Fundraising — What Are Yours? GETTING ATTENTION | FRIDAY, MARCH 26, 2010
- The RIGHT Way to Tell Your Story via Video GETTING ATTENTION | THURSDAY, JUNE 28, 2012
- And Action – 11 Steps to Effective Video for Your Organization GETTING ATTENTION | MONDAY, JUNE 21, 2010
- There’s More to Nonprofit Marketing than Social Media GETTING ATTENTION | MONDAY, OCTOBER 11, 2010
- Six Different Kinds of Nonprofit Blogs KIVI'S NONPROFIT COMMUNICATIONS BLOG | TUESDAY, MAY 22, 2012
- The Biggest Mistake Nonprofits Make With Video GETTING ATTENTION | FRIDAY, MARCH 29, 2013
- Your New Nonprofit Elevator Pitch—More of a Catch GETTING ATTENTION | MONDAY, JANUARY 14, 2013
- Communications Is Everyone’s Job:Proof Point (Video) GETTING ATTENTION | MONDAY, JUNE 18, 2012
- Calling All Creative for Good Projects SOCIALBUTTERFLY | WEDNESDAY, JANUARY 23, 2013
- Relevance Rules—Your Key to Nonprofit Marketing Success in 2012 GETTING ATTENTION | THURSDAY, DECEMBER 29, 2011
- How can nonprofits monitor their online reputations? WILD WOMAN FUNDRAISING | MONDAY, JUNE 13, 2011
- Debate Highlights 9 Communications Lessons GETTING ATTENTION | THURSDAY, OCTOBER 4, 2012
- 6 Steps to Stronger Relationships – Share Your Relevant, Valuable Content GETTING ATTENTION | THURSDAY, APRIL 7, 2011
- How to Earn Income (and Autonomy) for Your Nonprofit GETTING ATTENTION | TUESDAY, NOVEMBER 16, 2010
- Transform Your Supporters into Powerful Marketers GETTING ATTENTION | TUESDAY, MARCH 29, 2011
- The Social Media ROI Argument: Fighting Back With a Simple Survey GETTING ATTENTION | MONDAY, JUNE 6, 2011
- 4 Steps to Stronger Relationships by Sharing a Laugh GETTING ATTENTION | THURSDAY, APRIL 14, 2011
- Advice to Komen Leadership: 8 Steps to Recovery GETTING ATTENTION | WEDNESDAY, FEBRUARY 8, 2012
- Improve Your Nonprofit Email Open Rate by 2%: Go Mobile GETTING ATTENTION | THURSDAY, MAY 3, 2012
- Five Steps to Nonprofit Messaging Success GETTING ATTENTION | THURSDAY, OCTOBER 28, 2010
- Out-Competed in Cause Marketing? Then Step Up Your Game! CAUSE RELATED MARKETING | FRIDAY, MARCH 1, 2013
- 5 Signs It’s Time to Hire a Professional Writer GETTING ATTENTION | THURSDAY, OCTOBER 27, 2011
- Which is More Powerful in Messaging: Emotions or Facts? KIVI'S NONPROFIT COMMUNICATIONS BLOG | FRIDAY, SEPTEMBER 25, 2009
- Join Me – The Art & Science of Nonprofit Marketing – June 23 w/Special Discount GETTING ATTENTION | FRIDAY, JUNE 10, 2011
- 7 Easy Ways to Boost Your Nonprofit Marketing Impact with Google Analytics GETTING ATTENTION | WEDNESDAY, JUNE 16, 2010
- Your Nonprofit’s Annual Report: Drudgery or Opportunity? GETTING ATTENTION | WEDNESDAY, MARCH 30, 2011
- Nonprofit Ad Grabs Open-Minded Moment – Piggybacks on Father’s Day GETTING ATTENTION | MONDAY, JUNE 20, 2011
- How Social Media Makes Live Events More Vibrant than Ever GETTING ATTENTION | WEDNESDAY, MARCH 31, 2010
- Crossing the Double Divide, Two Million Dollar Questions SOCIALBUTTERFLY | TUESDAY, MARCH 1, 2011
- Website Success: Web Traffic Grows 300% TREW MARKETING SPOTLIGHT | THURSDAY, MAY 26, 2011
- Cause Marketing From the Mouths of Kids CAUSE RELATED MARKETING | MONDAY, MARCH 5, 2012
- New Nonprofit Elevator Pitch Part 2— It’s A Catch GETTING ATTENTION | WEDNESDAY, FEBRUARY 13, 2013
- TREW Introduces Portal of B2B Marketing Resources TREW MARKETING SPOTLIGHT | TUESDAY, OCTOBER 2, 2012
- How to Deliver Breakthrough Nonprofit E-Newsletters GETTING ATTENTION | THURSDAY, MAY 27, 2010
- The 10 Best mHealth Papers of 2012 SOCIAL MARKETING AND SOCIAL CHANGE | THURSDAY, DECEMBER 27, 2012
- 10 Keys to Success as a Technical Marketing Manager TREW MARKETING SPOTLIGHT | TUESDAY, MARCH 5, 2013
- Do Your Donors Call You? THE AGITATOR | SUNDAY, MAY 22, 2011
- Total Focus Marketing Plan Workshop Is Back! KIVI'S NONPROFIT COMMUNICATIONS BLOG | WEDNESDAY, MARCH 14, 2012
- How to Partner With For-Profits for Mutual Gain GETTING ATTENTION | MONDAY, NOVEMBER 21, 2011
- More Secrets to Great Volunteer Recruitment—Part Two GETTING ATTENTION | THURSDAY, MAY 10, 2012
- Development 301: Managing and Motivating Others Part 2 WILD WOMAN FUNDRAISING | MONDAY, AUGUST 9, 2010
- Nonprofit Marketing Wake-Up Call — 3 Right-Now Website Revisions GETTING ATTENTION | MONDAY, APRIL 19, 2010
- Recommended Reading MISSION PARADOX BLOG | MONDAY, FEBRUARY 25, 2013
- Direct Marketing: 3 Tips to Improve the Reach of Your Blog TREW MARKETING SPOTLIGHT | THURSDAY, SEPTEMBER 29, 2011
- A Nonprofit Marketing Don’t – “Our Organization Needs Your Input” GETTING ATTENTION | MONDAY, OCTOBER 18, 2010
- Marketing Plan Workshop Early Bird Registration Ends Tomorrow KIVI'S NONPROFIT COMMUNICATIONS BLOG | THURSDAY, SEPTEMBER 16, 2010
- ERP Integrator Selects TREW Marketing for Brand and Marketing Communications TREW MARKETING SPOTLIGHT | MONDAY, JUNE 11, 2012
- How to Create a B2B Marketing Plan that Drives Results TREW MARKETING SPOTLIGHT | TUESDAY, NOVEMBER 6, 2012
- Improve Your Online Fundraising THE AGITATOR | THURSDAY, JULY 22, 2010
- Flyers Fill Strategic Niche in Inbound Marketing Plans TREW MARKETING SPOTLIGHT | TUESDAY, OCTOBER 30, 2012
- I Have a Bone to Pick About JWT's Trend Report Called 'Social Good' CAUSE RELATED MARKETING | MONDAY, OCTOBER 3, 2011
- Social Marketing and People in Poverty SOCIAL MARKETING AND SOCIAL CHANGE | SATURDAY, JULY 11, 2009
- Get Attention With Your Next Multichannel Campaign GETTING ATTENTION | WEDNESDAY, MAY 22, 2013
- 4 Steps to Training Your Colleagues, Board and Supporters as Powerful Messengers GETTING ATTENTION | FRIDAY, JUNE 4, 2010
- The Best of Social Marketing in 2012 SOCIAL MARKETING AND SOCIAL CHANGE | TUESDAY, DECEMBER 18, 2012
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