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Use Audience Personas to Connect & Convert (Case Study)

Getting Attention

Thanks to See3 for sharing this useful case study, originally published on the See3 blog. Thanks to See3 for sharing this case study.

Nonprofit Disaster Communications Done Right (Case Study)

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Here’s what Red Rover did, and how they made it happen quickly and effectively. Disaster Response. Facebook cover image.

Show-Not-Tell Message Power (Case Study: Breast Cancer Action)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box!  Breath this in deeply.

Match Your Messages & Your People (Case Study)

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Kudos to these communications artists for a simple but effective message reframing that is a warm invitation “in” to all.

Make it Easy to Spread the Word: Press Kit+ (Case Study)

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Asking partners, friends and fans to spread the word may be the most effective, yet least expensive, marketing method there is. What to do?

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3 Steps to Video Annual Report Success: VolunteerMatch Case Study

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Julia’s earlier videos had used stop animation and clay to great effect, and we originally wanted to do something as creative and fun here.

Powerfully Memorable, in 8 Words or Less (Case Study)

Kivi's Nonprofit Communications Blog

Most effective though is the way this delightful tagline adds depth and breadth to the organization’s name. Delightfully immature. We’re in.

Out-of-Control Campaign Drives Understanding (Case Study)

Getting Attention

That’s usually a must, but in digging in here I came to realize that participation (and the understanding generated) IS real action in this case.

7 Steps to Motivating the Actions You Need (Case Study)

Getting Attention

If not, what would you change to increase the effectiveness of these ads? Be concrete and specific. Make it easy. starving child) is spot on.

Name Creation/Change Guidance: Case Study—Part 2

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Nancy: How will you support your Board and colleagues in becoming effective messengers of the new brand? Why the YMCA Is Now the Y (Case Study).

5 Nonprofit Marketing Innovations for Tough-Times Results (Case Study)

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Note: Full case study here ). Dig into the complete case study here to harvest ideas for innovating your marketing now.

14 Tips for Making Your Nonprofit Email More Effective

Fundraising 123

How do you measure your email effectiveness? Nonprofit Marketing Case Studies & White PapersZarrella parsed 9.5 Surprise!

Know Your Target Audiences for Nonprofit Marketing Success (Case Study)

Getting Attention

Coutts, Vice President of Development at Glenbow Ranch Park Foundation was among the terrific group of energized workshop participants. Kudos to D.D.

Persuasive Testimonials Can’t Be Beat (Case Study)

Getting Attention

You tell me you’re always seeking more effective ways to build interest and action. P.S. Get more in-depth case studies, templates and tools, and guidance to build relationships and action in my twice-monthly Getting Attention e-update. Trustworthy referrals and exponential reach, at no cost, and little effort. .

Case Study: How can you make your letter appeal better?

Wild Woman Fundraising

Helping you make your website more effective to get people to click donate. Case Study: How can you make your letter appeal better?

Conveying Data with Infographics: School Food FOCUS Case Study

Kivi's Nonprofit Communications Blog

It’s a challenge to visualize data clearly, effectively and attractively. Julia Reich. Guest Post by Julia Reich,  Julia Reich Design. Round 1.

Spearhead Action with a Smile: Kaboom Case Study

Getting Attention

We think it’s a fun, effective way of spreading the message that play is important for kids of all ages. The point? Why 60 minutes?

Launch Your New Name With a Splash, Not a Snore (Case Study)

Getting Attention

But over time a pattern of misunderstanding of the name emerged, here and abroad, which blocked the organization being most effective.

A Glow-In-The-Dark Design Solution to Behavior Change

SocialButterfly

Case Study Quoted Social Innovation built environment design-centered solutions Nancy Lee road safety smart road system traffic control

How One Nonprofit Is Raising Thousands Using Facebook

J Campbell Social Marketing

Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 1. Fundraising Nonprofits Social Media Case Study St.

How One Nonprofit Is Raising Thousands Using Facebook – Part 2

J Campbell Social Marketing

Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 2. This is the second part in my two part case study of the St.

Part 2: How to Write an Appeal Letter 101

Wild Woman Fundraising

To be effective and eye-catching, your first paragraph needs to have the word “YOU.” Send out a letter which makes the business case for giving.

Accountability is key in nonprofit fundraising

Get Fully Funded

In another case, country singer Garth Brooks asked for the return of a half-million dollar gift from a hospital. This This sounds to me like a case of donor intent not being honored. The Tell him/her what you’re doing with their gift and how it’s having the desired effect. By Just be prepared for the aftermath. Think

Good Listening Grows Loyal Friends (Case Study)

Getting Attention

Learn more about effective listening: How Joedy Isert’s Listening Helps Heifer International. Read about our plan and join the discussion.

Why People Care More about Some Victims than Others- Reducing Social Distance to Boost Giving

Fundraising 123

Small discusses the identifiable victim effect, which says that people are more generous to one identifiable victim, even if they don’t personally know that person, than they are to an anonymous person - or millions of people in need. 3. Nonprofit Marketing Case Studies & White PapersStop with the statistics.

How to Help Your Colleagues and Base Become Effective Messengers (Case Study)

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Tags: Advocacy Case Studies John Cotton Dana Award library marketing

5 Steps to Magical Fundraising -- Dixon Place Case Study

Getting Attention

P.S. Magical fundraising requires effective messaging. Download the free Nonprofit Tagline Report for must-dos, don't dos, case studies and 1,000+ nonprofit tagline examples! Tags: Case Studies Fundraising: Innovations & Research Nonprofit Communications Unique Approaches Who could resist? On to the show.

Make Your (Re)Brand Magical!

Getting Attention

Effective  positioning ensures that a big idea is consistently associated with the brandÚ For what expertise or service are you the go-to? To learn more, check out Big Duck’s  The Rebrand Effect. P.S.  Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Now What?

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Accountability is key in nonprofit fundraising

Get Fully Funded

In another case, country singer Garth Brooks asked for the return of a half-million dollar gift from a hospital. This This sounds to me like a case of donor intent not being honored. The Tell him/her what you’re doing with their gift and how it’s having the desired effect. By Just be prepared for the aftermath. Think

#DEVELOPMENT: How Much Cash Is Required To Land A Donation?

Non Profit Marketing 360

With the various URLs, you can trace which channels proved most cost effective and you can focus on those channels in the future.

CPA 11

How Social Marketing Can Improve the Effectiveness of Social Entrepreneurs

Social Marketing and Social Change

conceptual analysis and case study. There is now some evidence that they should rethink how social marketing can improve their efforts.

How You Can Get More Money Through Direct Mail: Interview with Jules Brown of “Dear Joan”

Wild Woman Fundraising

Find a strong case study that demonstrates your work well for every appeal send out. interviewed Jules Brown! came home determined to a).

Interview with Sarah Durham, Nonprofit Communications Strategist & Author of “Brandraising”

Non Profit Marketing 360

This interview series is produced with the generous support of the Nonprofit Marketing and Fundraising Zone. These days it’s par for the course.

3 Tools to Fuel Fundraising Ambassadors

Getting Attention

They’re already fans, so many of them will be eager and effective fundraisers. The trick is. That’s just not genuine or relevant. Have no idea?

Deeper Dive into the Knight Foundation's Connected Citizens Report: Building Connections and Engaging Your Community

Fundraising 123

As neighbors contribute to the forum, they start to feel more connected and have a greater sense of ownership in their community. 5.       Providing handrails for collective action - giving enough direction for individuals to take effective and coordinated action, but leaving enough latitude so people can make the work their own. .

A Case Study in How To Write Different Kinds of Fundraising Materials' Content

Seeking Grant Money Today

So, the following applies to many different types of written solicitations. I am asked so many questions through this blog that I thought it was a good idea to begin writing case studies. I'd like to hear what my colleagues on the web have to say about this case study. could hit them in the heart strings.

Reach Out during Crises: w/Recognition, Respect & Sensitivity

Getting Attention

How can our orgs communicate effectively in the middle of two huge crises — 1) police brutality and misconduct in Baltimore, spurring active response by community members fighting for their rights and lives; and 2) Nepal’s crushing earthquake, and the millions whose lives will be impacted for years to come? Don’t pull the plug.

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Get to Gripping Headlines via Vincent Musetto

Getting Attention

Many are cute, but most aren’t effective. The first line your reader sees means the difference between success and failure. P.P.S. 

Productive Partnering with Your Communications Firm (or Nonprofit Client)

Getting Attention

How to Get the Most from Your Marketing Firm or Consultant (Case Study). Mismatch between budget and goals. Lack of clear expectations.

Firm 34

How My Fear of Wrinkles Made Me A Loyal Donor: A “You”-tility Case Study

Sea Change Strategies

know my sunscreen is safe and effective because EWG told me so. love EWG and am a loyal donor — not just because they are fighting to keep products I use effective and free of toxics and chemicals — but because they don’t always just ask me for stuff. What content can you create that’s useful for your audiences?