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Use Audience Personas to Connect & Convert (Case Study)

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Thanks to See3 for sharing this useful case study, originally published on the See3 blog. Thanks to See3 for sharing this case study.

Unforgettable! (Case Study)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! You can do it too!

Right Responses to Orlando Tragedy (Case Study)

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Especially since I feel so helpless. Watch for pre-loaded social media messages. Laura Norvig, Digital Media Strategist, ETR. wechooselove. Thank you.

Live Your Nonprofit Brand (Case Study)

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P.S. Get more nonprofit marketing  case studies, tools , templates & tips delivered right to your in-box! THIS is living your brand.

MAMA Marvelous! (Case Study)

Kivi's Nonprofit Communications Blog

Visual storytelling done right cuts through the clutter to resonate with the people you want to act. P.S. MAMA also does great Facebook.

Nonprofit Crisis Communications: Passover Case Study

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box!  P.P.S.

4 Motivating, Memorable Words (Message Case Study)

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More relevant messages guidance & Case Studies. Meet Them Where They Are (AARP_Bob Dylan Case Study). H/T to Marc Pitman for sharing the tote bag photo. Your tagline is the heart of your message platform. Take a look at this one from the South Carolina Children’s Theatre  (SCCT):  Totally professional. Eureka! P.P.S.

Heartfelt, Relevant Messages Build Bridges (Case Study: StoryCorps)

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Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! history. Welcomes every voice.

Build Your Nonprofit Story Bank (Case Study)

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Welcome to guest blogger Meghan Hurley, Special Events Intern at the Robert Wood Johnson Foundation and a senior at Loyola University Maryland. .

Show-Not-Tell Message Power (Case Study: Breast Cancer Action)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box!  Breath this in deeply.

Disconnect Is Damaging (Messaging Case Study: Part 1)

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In this case, the disconnect did more than stand in the way of the agency reaching its full potential of program participation, funding and hiring.

Delight to Connect (Case Study: Relationship Building)

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Zig when they Zag to Spur Action (Case Study). P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Zappos is known for its operations smarts and customer-friendly orientation. Zappos emails on returns, purchases and marketing millions (billions?) times daily.

Meet Them Where They Are (Case Study)

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More Relevance Rules Case Studies & How-Tos. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Get this! Media recluse Bob Dylan recently gave his first interview in a few years…to the AARP magazine. Dylan and his handlers were being crafty, not crazy, here.

This ‘Who We Are’ Engages Big Time (MAMA Case Study)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! or other first world causes.

Drive Action: Bring Me Up to Date (Case Study)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box!  Consider it?

Reactivate Your Email List (Case Study)

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P.S. Get more nonprofit marketing tools, templates, case studies & tips delivered right to your in-box! Since 1996, Karla Capers has been working for advocacy organizations, figuring out ways to use the internet to raise visibility for progressive issues, engage people in campaigns, and try to make the world a better place.

Make It Easy to Spread the Word (Case Study)

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P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update.

Thanks—Make It Memorable & Meaningful (Case Study)

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P.S. Get in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update.

Match Your Messages & Your People (Case Study)

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P.S. Get in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update.

Make it Easy to Spread the Word: Press Kit+ (Case Study)

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Hope this case study pushes you into action. Get the Word Out (Case Study: Lights, Camera, Help). What to do? Your Turn.

Press 94

OMG Experiment to Connect & Activate (Dream Corps Case Study)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! I was thrilled to see Van Jones’ introducing Dream Corps ‘ Day of Empathy via this video. Please join me on Day of Empathy’s Facebook group to follow its development, roll out, and results. So much to learn.

Communicate NOW on Govt. Shutdown Impact (Case Study)

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Make that connection, clearly and simply, and reach out today. “We are referencing the shutdown in all channels—social, website, email.

Case Study: How to negotiate your nonprofit salary?

Wild Woman Fundraising

Here’s a study from Guidestar on what executives are getting paid. They need new case managers and everyone is trying to pull together.

Mysterious Power of a Fresh Approach (Case Study)

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thought it would be fun to go behind the scenes, so to speak, and tell a story from an insider’s point of view—in this case a program officer. I’m also fascinated with the ethics of philanthropy, so it was fun to create some ethical dilemmas and see how the characters moved through them. What inspired you to write it? Worth a try!

Rocking the Case Study

Nonprofit Marketing Blog

I’m a huge fan of case studies. Jay Baer’s Youtility explains the power of case studies in greater detail, but here are a few ways you can use this approach to support your fundraising and marketing efforts: 1) Get testimonials. If those answers affirm your work, ask respondents if you can use a quote in your case study.

One of the Best Campaign Messages Ever (Case Study)

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P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update.

What Would YOU Do? (Case Study: Nonprofit Communications)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box!  What if.you and your colleagues labored for years to fund, design and (finally) open your highly-visible museum (or cause/issue-focused organization)? Or—really— because the museum’s focus is SO sensitive. Thank you.

How to Use a Notable Day to Spur Engagement, Action & List-Building(Case Study: Oxfam America)

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Case Studies campaign engagement International Women's Day Award open-minded moment Oxfam AmericaHere’s Why The IWD Award Is So Powerful.

Build Ties at the Moment Of (Case Study)

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P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. Our daughter, Charlotte, is away at Camp Harlam for 3 1/2 long weeks this summer. We’re really getting to feel like part of the Camp Harlam family. It worked! Subscribe today.

Work Your Small (Case Study: Meals on Wheels)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Guest blogger Guy Arceneaux is Director of Marketing and Communications for Meals on Wheels of Central Maryland. . That Was Then. In 2013, I was the Director of Marketing for an international humanitarian development nonprofit.

Pure Passion is Contagious (Case Study, Part 1: Stickley Museum)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Last summer, my husband and I finally visited The Stickley Museum at Craftsman Farms , which had been on our go-to list for a decade. These tales moved me, and I still remember today. More on that in Part 2!

3 Steps to Video Annual Report Success: VolunteerMatch Case Study

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Download the Nonprofit Tagline Report and Database for must-dos, don’t dos, case studies and 5,000 searchable nonprofit tagline examples!

Powerfully Memorable, in 8 Words or Less (Case Study)

Kivi's Nonprofit Communications Blog

And yes, that means  your organization. That’ll place your organization firmly in audiences’ hearts, minds, schedules, and wallets. We’re in. Love it!

Shape Messages that Spur Action (Case Study)

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P.S. Get more  nonprofit marketing tools , templates, case studies & tips delivered directly to your inbox. Freelance communications strategist Jeremy Porter shares his knowhow in his e-newsletter , his blog (where this article first appeared) and via Twitter. For people to care about global warming it needs to be made relevant.

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Breast cancer still impacts too many lives. This post is dedicated to my sister Susan who I know is dancing in the stars. . Anything goes!

Ring! Ring! Telemarketing Mysteries And Case Studies

The Agitator

IF … used correctly, which unfortunately is seldom the case. In my experience no medium, short of a personal visit, is as powerful.

How to Create Enough Good Content (Case Study)

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Brett Meyer, NTEN Communications Director, co-authored this post. That was certainly true for NTEN a few years ago. Here’s how: THE CHORE.

3 Steps to Great Nonprofit Messages (Case Study)

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P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit messaging success in the twice-monthly Getting Attention e-update.

These 3 Stories Generated Results (Case Study)

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P.S. Get more right-now news plus case studies & tools in your inbox, via the   Getting Attention  blog & e-news. We are pleased to welcome our new guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation. The universe is made of stories, not of atoms,” said poet Muriel Rukeyser.

Out-of-Control Campaign Drives Understanding (Case Study)

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That’s usually a must, but in digging in here I came to realize that participation (and the understanding generated) IS real action in this case.