Trending Sources

Breast Cancer Awareness Cause Marketing? It’s Still Needed.

Cause Related Marketing

Breast cancer awareness! By now isn’t every person in the developed world who can fog a mirror aware of breast cancer? Really?

DoGooder Video Awards

The Agitator

Best of Nonprofit Video Award — Follow the Frog (Rainforest Alliance). Funny for Good Award — No Joke. Watch and learn!

Nonprofit Video Awards Announced

The Agitator

The 2014 DoGooder Video Awards have just been announced. Each of the winning videos can be viewed here. Topic: The steps.

Youth 12

Finnish alpha males go Esther Williams for breast cancer

Nonprofit Marketing Blog

Via the great Oscio blog, here’s an inspiring story about getting Finnish men behind the breast cancer cause. What made this work?

TV 16

Farewell Steve Jobs

Public Sector Marketing 2.0

Videos apple cancer commencement death entrepreneour life rip stanford steve jobs visionaryPlease encourage others to watch it. We

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How to Take a Modern Approach to Nonprofit Brand Awareness

Fundraising 123

Making the most of social media means implementing the best tools available and few are better than images and video. So evocative, information-dense videos and images are an essential component of a successful marketing campaign. Cancer Research UK has a great example of video marketing for awareness.

Brand 66

How One Nonprofit Is Raising Thousands Using Facebook

J Campbell Social Marketing

Baldrick’s is committed to funding the most promising research to find cures for childhood cancers and give survivors long and healthy lives.

User-generated video: nonprofits' next frontier

GenerationYGive

Some even have memorial pages that can be set up in honor of a particular person.

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Breast cancer still impacts too many lives. theta theta girls video. About  Advocate Health Care. Advocate Anything goes!

Sharing Your Progress: 12 Phrases that Give Your Donors Credit for Helping

Kivi's Nonprofit Communications Blog

Virginia Breast Cancer Foundation). “Sharing Your Progress” season is coming up fast. Here you go. 1. You did it! Thank you.

Rwanda 111

Wired Magazine praises Cancer Research UK’s MyProjects crowdfunding site

Giving in a Digital World

Tags: Online fundraising crowdfunding Bryan Miller Cancer Research UK Community Fundraising 2.0

Wired Magazine praises Cancer Research UK’s MyProjects crowdfunding site

Giving in a Digital World

Tags: Online fundraising crowdfunding Bryan Miller Cancer Research UK Community Fundraising 2.0

[Special Edition] Komen Crumbles: Busted Nonprofit Brand

Getting Attention

Komen has acted imperiously and (much worse) carelessly against the best interests of its core stakeholders —women who benefit from its support of breast cancer screening and research—to please its major donors and nurture its political connections. We are now aware of breast cancer. Susan G. Three strikes you’re out, Komen! Nothing.

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21 Ways to Give Back Through Your Holiday Shopping

J Campbell Social Marketing

Stand Up To Cancer. photo credit: Rev. Xanatos Satanicos Bombasticos (ClintJCL) via photopin cc. Participate in #GivingTuesday. PEOPLink. 12. B.

6 Ways Your Nonprofit Can Quickly Get More Facebook Engagement

J Campbell Social Marketing

Here are 6 things that your nonprofit can try to quickly get more engagement on Facebook. 1) Experiment with Facebook Live video.

Creating Viral Videos

The Agitator

While Ricky’s content (look at the Dr. Seuss knock-off) is far, far, far from promoting cancer research, civil liberties, your alma mater, or environmental protection, he might still hold some lessons for us. But all viral videos give the user a reason to pass it on. Ricky Van Veen started College Humor in his dorm room.

Social Media Takeovers: 6 Nonprofits That Gave It Up for Good (PLUS: 6 Tips for Getting it Right)

Kivi's Nonprofit Communications Blog

So far our most popular image [see below] is by Nancy Borowick , who shared her parents’ journey through cancer. Image Source: https://flic.kr/p/dzN6Vp.

5 Very Inspiring Nonprofit Fundraising Campaigns for Mother’s Day

J Campbell Social Marketing

Vitamin Angels. I saw this video on the Vitamin Angels Pinterest Board #mysupermom , and it made me smile. Compelling stories. UNICEF USA.

Our Inadequate Use of the Internet in Etail Cause Marketing

Cause Related Marketing

During October, 2012, 20 percent of the sale of each bedazzled fauvette… or $8… goes to the Breast Cancer Research Foundation.

Drive Donors to Your Online Donation Page with These Six Marketing Strategies, Part 2

Kivi's Nonprofit Communications Blog

You could write whole volumes about social media strategy and the best practices for posting status updates, photos, videos, and other content.

Nonprofit Facebook ROI—Yay or Nay? (w/John Haydon)

Getting Attention

Just follow the instructions in this video. If a breast Cancer foundation targets all women in north America, they will be wasting money on Facebook ads. For example, it’s better to target only women who have expressed an interest in breast cancer (liking breast cancer related Facebook pages). NAY, IN MOST CASES.

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Have a great fundraising idea? Prototype it.

Nonprofit Marketing Blog

video of the human experience of your proposed new event concept is a prototype. What a great idea to engage both the business community and the public in a collective effort to help conquer cancer. Jono Smith at Event360 asked me to share the following contest with you. By Jono Smith. Google’s Gmail started out as a prototype.

Health Care Social Media Review #30: The Research Edition

SocialButterfly

This may also be one reason why the program has expanded its offerings into video. And thank goodness, right? Laying the Groundwork. Diving In.

5 Inspiring Nonprofit Online Campaigns for Mother’s Day

J Campbell Social Marketing

Great caption : Katie Widmar was diagnosed with cancer just days after turning 18 years-old. Compelling stories. UNICEF USA. Oxfam America.

Using Technology to Bring the Nonprofit and For-Profit Worlds Together

Selfish Giving

Technology is also changing how we give back. But with The Community Corps, nonprofits get pro-bono IT support when they need it.

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Business to Business Cause Marketing from AmpliVox

Cause Related Marketing

Listen for Roth’s part of the story when you watch the video on the left. Most cause marketing faces the consumer. You can imagine why.

Building an Effective Nonprofit Mobile Strategy

Kivi's Nonprofit Communications Blog

There’s also a  brief video of yours truly explaining a bit more. Tonia Zampieri. But I’m concerned. This is not a fad.  Good luck! Great!

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

These videos all highlight how effective a good story can be. Happy Friday, everyone! But donor retention rates could be misleading. Great!

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The World Series of Cause Marketing

Cause Related Marketing

Those causes are: Welcome Back Veterans; the Roberto Clemente Award; Boys and Girls Clubs of America; and Stand Up to Cancer. That’s video of Ortiz being recognized before the start of the game at the left. There was a little more to it than what’s shown in the video, but not much. Louis. This is no small thing. million viewers.

What Will Be The Next Ice Bucket Challenge?

J Campbell Social Marketing

In this social media campaign, celebrities take a photo of themselves, sometimes a video, when they wake up first thing in the morning.

An Emotional Appeal That Feels Authentic

Non Profit Marketing 360

This video for  Marie Curie Cancer Care does it. Nonprofit advertising authenticity donors Fundraising marketing videoNeuroscience has proven that behavior – including giving behavior – is ruled by the emotions. Still, it’s hard to appeal directly to the emotions and come across as genuine.

The Worst Cause Marketing of 2011

Cause Related Marketing

Heidi Klum, Cancer Pin-Up Girl. Cancer has bedeviled the world for too long as far as I'm concerned. was no better.) Who Knows?

12 Digital Fundraising Trends

The Agitator

They’re well-worth looking through … Bryan has a strong fundraising background, both on the agency (Merkle, Rapp Collins) and client (Worldvision, Cancer Research UK) sides. Here are the topics, with individual links: Trend #1 – Truly Personalised Video Thanking. Trend #2 – Investment in Strategic Blogger Outreach.

What fundraisers can learn from reality TV shows

iMarketSmart

They need to invite their supporters to view live feed streaming videos of the good work they do while it’s being done. Reality TV is popular.

TV 41

3 lessons in storytelling from Ken Burns

Nonprofit Marketing Blog

Ken Burns talks about his mother, who was sick with cancer his entire childhood and died when he was eleven. Watch this video and be inspired to tell that kind of tale My colleague Caryn Stein sent me this great interview with documentary filmmaker and master storyteller Ken Burns. All stories are manipulation. Change allegiances?

Farewell, Jerry Lewis

Cause Related Marketing

In the 1960s he basically invented ‘video assist,’ the system whereby a film director can review the video version of a take immediately after it is shot. For the sake of comparison, more than 562,000 Americans die of cancer every year. There’s an old story… perhaps even true… told about Winston Churchill at a party. It stings!

Cause Marketing in Your Grocer's Aisles

Cause Related Marketing

By transactional cause marketing I mean that when you buy the jar, it triggers a donation to an unnamed breast cancer cause (or causes).

Piggyback On What’s Top Of Mind— 9 Valentine’s Victories

Getting Attention

Whether you’re all “Separate Ways” or “I Will Always Love You,” video can give your Valentine’s Day campaign a little e-motion. Why try this?

DTR Your Messaging Bromance

SocialButterfly

For people diagnosed with cancer, heart disease, diabetes or stroke… virtually, no one will increase their intake of fruit and vegetables.

Great Marketing Jobs in Nonprofit Orgs

Getting Attention

Associate Director, Media and Public Relations American Association for Cancer Research (Philadelphia, PA). Director NYU—George H. Heyman, Jr.