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Show-Not-Tell Message Power (Case Study: Breast Cancer Action)

Getting Attention

Here, on its Facebook page, Breast Cancer Action (BCA) zigs rather than zags, with memorable results. Breath this in deeply. But BCA did good.

Using Cancer

The Agitator

Breast Cancer On the Rise and How to Increase Fundraising Now. Then, after a short intro … The Benefits of Mobile Fundraising for Cancer. Let me say at the outset that The Agitator is a HUGE fan of the MobileCause blog. And MobileCause is normally very astute on the subject of mobile fundraising. Its subject line: U.S.

American Cancer Society Flops

The Agitator

If b t were the new cure for cancer then the direct marketing staff and consultants of the American Cancer Society should win the Nobel Prize in Medicine hands down. — was billed as offering perspectives on the impact and findings of the American Cancer Society’s (ACS) 17-month hiatus from acquisition direct mail.

New Research Suggests The Color Pink is Bad for Breast Cancer


We could go more general with gender cue research, but breast cancer is such an important disease that I want to study this more on its own.”

New Research Suggests The Color Pink is Bad for Breast Cancer


We could go more general with gender cue research, but breast cancer is such an important disease that I want to study this more on its own.&#.

Stories from Smaller Nonprofits: Testicular Cancer Society

Diva Marketing Blog

The Testicular Cancer Society Story. Story told by Mike Craycraft who is a survivor and founder of the Testicular Cancer Society.

Finnish alpha males go Esther Williams for breast cancer

Nonprofit Marketing Blog

Via the great Oscio blog, here’s an inspiring story about getting Finnish men behind the breast cancer cause. What made this work?

TV 16

Direct Mail Survives At American Cancer Society

The Agitator

In her recent article in Fundraising Success , Angie Moore updated us on the strategy embarked upon in 2013 by the American Cancer Society. Remove the American Cancer Society direct mail donors from all exchange universes. That strategy involved: Stop all direct mail acquisition to generate new direct mail donors for the organization.

CauseTalk Radio Ep25: Local Agency Goes Bald for Cancer Causes

Selfish Giving

Jeff and his agency are behind Be Bold, Go Bald! , an effort that has supporters nationwide wearing bald caps to raise money for 25 local and national cancer organizations. after the co-founder of Small Army passed away from cancer after a two year battle. Since its inception in 2009, participants have raised $500,000.

CauseTalk Radio Ep60: Investment in Employees Pays Dividends for Children Cancer Nonprofits

Selfish Giving

Resources:  The Domino Effect of Pediatric Cancer – Northwestern Mutual … Keep reading. The results have been impressive: $1.5

Cause Marketing With Sex Appeal

Cause Related Marketing

Cancer has bedeviled the world for too long as far as I'm concerned. There’s just something too weird about cancer pin-up girls.

Should Breast Cancer Awareness Be About the Breast More Than the Disease?

Cause Related Marketing

Should breast cancer awareness ever be more about the breast than it is the cancer? Don’t get me wrong. But this is counter-factual.

Local Cancer Group Shows that Pink Cause Marketing Isn’t Just for Komen

Selfish Giving

October is here and millions will be raised this month with cause marketing for breast cancer organizations. They’ll help you out.

July 21

Mashing Up Loyalty Programs and Cause Marketing

Cause Related Marketing

Your wallet or handbag probably holds a similar variety of rewards cards. But is there a potential match between loyalty programs and cause marketing?

Cause Marketing Advice to a Small E-tailer

Cause Related Marketing

to benefit breast cancer was started by three sisters, one of whom is a breast cancer survivor. called 'Gabby'.

How Inefficient Charities Can Spoil Your Cause Marketing

Cause Related Marketing

The issue of Time magazine currently on newsstands is all about cancer, including a story on cancer research charities called ' Check Your Charity.'

Abortion. A line in the sand.

Wild Woman Fundraising

They give more mammograms, preventing breast cancer, than any breast cancer nonprofit. Look what I found. Let me tell you a secret.

What’s Wrong With This Cause Marketing Paper Icon? Let Me Count the Ways

Cause Related Marketing

But the connection between breast cancer and Valentine's Day is tenuous at best. Where to start? Susan G. Susan G.

Paper 59

Cause Marketing for Pets with Cancer

Cause Related Marketing

Dan Harris Petco Consumer Package Goods FSI ASPC Blue Buffalo Company Pet Cancer Awareness Month consumer packaged goodsThe effort generated $1.5

Soldier Shows that War, Cancer Can be A Good Thing

Selfish Giving

But there was something really GOOD about it. I’m also a big fan of fitness cards and wanted to support Mike’s effort.

Non Breast Cancer Cause Marketing in October

Cause Related Marketing

Clients ask me all the time: have the breast cancer charities sucked out all the oxygen out of the atmosphere for cause marketing during October?

Cone’s Latest Survey on Cause Marketing

Cause Related Marketing

National Breast Cancer Awarness Month FSI Transactional Cause Marketing Purina Cause Evolution Study

Cause Marketing from Clinique Benefiting the Breast Cancer Research Foundation

Cause Related Marketing

Throughout October 2012, in honor of Breast Cancer Awareness Month, I’ll post on a new breast cancer cause marketing campaign each business day.

Cause Marketing Breast Cancer Wear

Cause Related Marketing

Anytime a movie plays a hospital scene for laughs, one of the most reliable sight gags is those damnable hospital gowns they give you to wear.

And Now on Opposing Opinion on Breast Cancer Awareness Month

Cause Related Marketing

Jen Dinoia, who dealt with breast cancer in 2010, is no fan of Breast Cancer Awareness Month. Currently in the U.S., The only problem?

What to Do With Pesky Leftover Cause Marketing Inventory

Cause Related Marketing

But the celebrity aspect of this promotion affords Marks & Spencer and The Prostate Cancer Charity an extra arrow in the promotional quiver.

An Exploitive Cause-Related Marketing Campaign

Cause Related Marketing

Tags: Deceptive Cause-Related Marketing Cookie Magazine Cookies for Kids' Cancer Lord and Taylor

Is Breast Cancer Awareness Month No Longer Inviolable for Other Cause Marketers?

Cause Related Marketing

It’s National Breast Cancer Awareness Month. the 25th anniversary! Here are a handful of recent examples, all.

Lessons from 4 Big, Successful Single-Element Cause Marketing Campaigns

Cause Related Marketing

Likewise I haven't counted multiple-element campaigns like the Red Dress program, Breast Cancer Awareness Month, Thanks and Giving from St.

Prostate Cancer Foundation Bunts a Blooper Into the Infield

Cause Related Marketing

Tags: Prostate Cancer Foundation BusinessWeek Newsweek Major League Baseball Go Red for Women Breast Cancer Awareness Month

Farewell Steve Jobs

Public Sector Marketing 2.0

Videos apple cancer commencement death entrepreneour life rip stanford steve jobs visionaryPlease encourage others to watch it. We

Jobs 34

Puma Project Pink, Feel Free Not to Repeat in 2013

Cause Related Marketing

Project Pink is a contest of the sort made popular American Express’s Member’s Project and Pepsi Refresh. Think about it.

Sept 39

A Prostate Cancer Cause With Potential for Cause Marketing

Cause Related Marketing

In celebration of National Prostate Cancer Awareness Month, how about we all raise a pint or two for those who have both an X and a Y chromosome? Tags: Rick Lyke Pints for Prostates Prostate Cancer National Prostate Cancer Awareness Month Eric Mower and Associates American Baby Magazine

8 “Pinktober” Promotions that Deserve a Ribbon

Selfish Giving

October is Breast Cancer Awareness Month and companies are partnering with breast cancer charities on a variety of “pink” promotions.

The Worst 11 Cause Marketing Campaigns of 2008

Cause Related Marketing

In every bad cause marketing campaigns, ads and research I’ve autopsied this year I’ve tried to find something to praise.

TV 43

Today You Can Help a Family Fight Breast Cancer

Selfish Giving

The Ellie Fund is a great organization and its laser-like focus on serving women with breast cancer is a model to other organizations. link].

A Model Cause Marketing Tactic You Could Use in Your Campaign

Cause Related Marketing

Tactical Cause Marketing Cause Marketing Tactics Nine West FitBit Fashion Targets Breast Cancer Habitat for HumanityBut never mind all that.

The Enduring Power of the Pink Ribbon

Cause Related Marketing

National Breast Cancer Awareness Month. goes to the Breast Cancer Research Foundation, up to a limit of $50,000. Every October.

A Challenge to Cause Marketers on the Eve of the Super Bowl

Cause Related Marketing

Stand Up to Cancer has done it by restyling the decades-old telethon model. NFL World Series Stand Up To Cancer NBA Forbes Magazine Winter Olympics Super Bowl Brett Keisel's Beard World Cup Summer OlympicsNBA Finals…$58 million I notice that your nonprofit isn’t on the list. Indeed, no nonprofit is. There’s two reasons for that.

Great Nonprofits Rates Cancer Nonprofit Organizations

Blue Sky Collaborative

In August 2009, realeased a list of their top rated cancer organizations. The Winners of the ratings can be found here: [link] The Winners are categorized by organization size (small, medium, or large) and by geographic region. Some of.