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How NOT to design the perfect fundraising campaign

iMarketSmart

Today I would like to discuss how NOT to design the perfect fundraising campaign. Some 3,800 factors were analyzed. The result: A big mess!

What Sponsors Should Measure in Cause Marketing Campaigns

Cause Related Marketing

If you’re the sponsor of a cause marketing campaign, you’re in the green room, you’re in a makeup chair and you’re sitting pretty.

Get Attention With Your Next Multichannel Campaign

Getting Attention

Allyson is acclaimed for her leadership role in technology and social media, and runs Rad Campaign. Getting the attention of your supporters and engaging them in your campaigns on one platform is hard enough. But the key to campaign success comes in engaging people across platforms—email, social media, your website, and even offline.

3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

How can you expect donors to find your organization and contribute if you don’t make them aware of your campaigns? Guest post by Gretchen Barry.

5 Storytelling Tips for Your #GivingTuesday Campaign

Getting Attention

Guest author Jenn a Sauber is a crowdfunding and digital marketing expert at CauseVox, a  peer-to-peer fundraising software for nonprofits. Potential donors need a way to remember December 2, and a reason to visit your campaign website to give. More #GivingTuesday Guidance: Get our free guide to launching your #GivingTuesday campaign.

5 Very Inspiring Nonprofit Fundraising Campaigns for Mother’s Day

J Campbell Social Marketing

All 5 of these fundraising campaigns have 3 vital characteristics in common: Eye-catching visuals. Compelling stories. UNICEF USA.

3 reasons to run an OPT-OUT campaign

iMarketSmart

said you should run an OPT-OUT campaign. Not an opt-in campaign. Direct Marketing Fundraising Email Marketing nonprofit marketing tips

Shifting from Campaign to Cause

SocialButterfly

The job of a marketing agency is to produce results that impact the bottom line.” He’s right. There’s more. behavior changed.

How to Plan for and Execute a Successful Crowdfunding Campaign

J Campbell Social Marketing

billion in 2012 to fund more than one million individual campaigns globally. C rowdfunding platforms such as Kickstarter raised $2.7

4 Free Campaign Tools You're Probably Forgetting

EveryAction

nonprofit campaigns campaigns

Digital Campaigns: What’s Working Now (2012 eNonprofit Benchmarks Study)

Getting Attention

Fundraising and advocacy campaign open rates hold steady, but response rates rose for advocacy campaigns. 1.7 in 2011). Subscribe today.

MDA's Electronic 'Paper' Icon Campaign

Cause Related Marketing

We turn again to the icon campaign only this time an all-electronic version.It’s the season of St. Prahalad Online Cause-Related Marketing St.

Paper 56

Activating Your Cause Marketing Campaign

Cause Related Marketing

Activation in sponsorship, and by extension cause marketing, means the stuff you do to promote the sponsorship.

How Causes Should Evaluate Their Cause Marketing Campaign

Cause Related Marketing

So your cause's cause marketing campaign is over (or at a pause) and it’s time to evaluate. The fact is, given the turnover in nonprofits, the very most junior person involved with the campaign this year could be running it 18 months from now. Perhaps an audit of the campaign’s books is required or maybe it’s just prudent.

What’s In A Campaign? That Which We Call Change

SocialButterfly

Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations.

What’s In A Campaign? That Which We Call Change

SocialButterfly

Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations.

Evaluating Your Cause-Related Marketing Campaign--Nonprofits

Cause Related Marketing

So the campaign is over (or at a pause) and it’s time to evaluate. Tags: Evaluating a cause-related marketing campaign the Ultimate Question How do you do that?I’ll However.

An Exploitive Cause-Related Marketing Campaign

Cause Related Marketing

Tags: Deceptive Cause-Related Marketing Cookie Magazine Cookies for Kids' Cancer Lord and Taylor

Maximizing Your Messaging in Cause Marketing Campaigns

Cause Related Marketing

The Go Red for Women campaign from the American Heart Association featuring the Red Dress pin, comes with a little card that the pin is mounted to.

Shortcut to Campaign Conversion

Getting Attention

Get this: Just 33% of nonprofits with advocacy initiatives in place have used a tagline for one or more of their advocacy campaigns ( see chart ).

Great Nonprofit Marketing Jobs

Getting Attention

Please post YOUR nonprofit marketing job here. Communications And Campaigns Manager Waterkeepers Chesapeake. Takoma Park, MD). Paul, MN).

Jobs 92

Lessons from 4 Big, Successful Single-Element Cause Marketing Campaigns

Cause Related Marketing

I'm going to list four campaigns not because there are only four, but because any more than that would make this post unwieldy. The fourth.

Successful Online Fundraising Campaigns – Tips from @karvetski

Kivi's Nonprofit Communications Blog

recently interviewed Kerri for some tips on how to put together a good online fundraising campaign. Set Public Goals with Your Audience.

Change! Nonprofit Marketing Jobs

Getting Attention

Communications/Online Marketing Manager ACLU (New York, NY). Digital Marketing Manager KIVA (San Francisco, CA). RECENT JOB POSTS.

Jobs 78

Improve Your Email Campaigns

The Agitator

So here’s a ‘next year’ resource to set aside, if you haven’t seen yet, and read over your holiday window — The Essential Guide to Email Marketing 2014 , from Direct Marketing News. I suppose at this point in December you’ve already pulled out all the stops with respect to your online fundraising.

Out-of-Control Campaign Drives Understanding (Case Study)

Getting Attention

That’s what Surrender Your Say participants experienced via this imaginative campaign from Tourette Syndrome Foundation of Canada (TSFC).

Mass Media Campaigns and Social Marketing

Social Marketing and Social Change

I begin many talks on social marketing and social media with the 5% solution. mass media campaigns). Campaigns and Programs2007). 

What is a 'Replacement' Campaign in Cause-Related Marketing?

Cause Related Marketing

As an outsider, it can be hard to definitively identify a replacement program. But there are some earmarks.

Best Cause Marketing Campaigns of 2012

Selfish Giving

I searched through all my posts and  Pinterest boards  from last year and came up with my 2012 picks for best cause marketing campaigns.

Seeing Your Marketing Future in the Obama Re-Election Campaign

Kivi's Nonprofit Communications Blog

“In 2008, the campaign encouraged supporters to create profiles on a social networking site called MyBarackObama.com. Need help with this?

Obama 33

Designing Community Campaigns For Weight Loss

Social Marketing and Social Change

believe that these community and state efforts need better marketing of weight management. meet the demand the campaign is generating ).

What Nonprofits Can Learn from Political Campaigns

Kivi's Nonprofit Communications Blog

Political campaigns, especially in presidential years, are great testing grounds for new communications and fundraising techniques that eventually transfer over to the nonprofit world. Howard Dean revolutionized small-dollar online giving and Barack Obama was the first to integrate mobile/texting both for campaign advocacy and fundraising.

Kick-ass Kickstarter campaigns

ImpactMax

If you have resources to devote to a KS campaign, think first about a budget. Market like crazy.  and some up-front capital. Do mailings.

Innovative Cause Marketing 'Inventory'

Cause Related Marketing

Selling cause marketing sponsorships… like selling radio or television airtime… means selling the intangible. Keep brainstorming and other cause marketing inventory will become plain. really fun kind of alternate cause marketing inventory came across my desk recently. Cause-Related Marketing does a world of good.

Five Steps To Nurture a 30-Year Cause Marketing Relationship

Cause Related Marketing

Last Monday, July 22, 2013, March of Dimes released the annual results of its campaign with Kmart. and thereby begged the question, what does it takes to have a multi-decade cause marketing relationship between a cause and a sponsor? There can be good reasons for short-term cause marketing relationships.

Creative Fundraising: The Groundhog Day Campaign

Kivi's Nonprofit Communications Blog

Here’s a great example: A Groundhog Day campaign from House of Charity in Minneapolis. Melissa IFRAME Embed for Youtube.

Donate-Your-Kids Campaign Gets Attention

Getting Attention

So how timely that that I saw this  Kids 4 Kars campaign first thing today. right-things, right-now) innovative awareness campaign to wake parents up to the negative impact use of devices while with their children can have on their children’s development. What a morning! Talk about getting my attention! April fools! Sounds good to me.

April 25

No Time For a Full Campaign? My 3 Must-Do Tactics for Your Year-End Online Fundraiser

Kivi's Nonprofit Communications Blog

You know you need to do something different, but have neither time, expertise nor resources to carry out a full campaign. Here’s my answer.

Turn Your Year-End Campaign Into Year-Round Success [Video]

Kivi's Nonprofit Communications Blog

Let me explain… (Can’t see the video? Try this. ). And I think it will take your engagement and fundraising to a much higher level!

Kaizen and Cause Marketing

Cause Related Marketing

And it’s precisely the word to describe what Toyota’s marketing department practiced with its cause marketing effort called “ Meals Per Hour ,” which is a video about the people of Rockaways, New York in the wake of Superstorm Sandy in October 2012. Cause-Related Marketing does a world of good. Paid search, for instance.