| |  Campaign + Marketing | 2127 articles |
| Page 1 of 22 | Previous | Next | SPARE CHANGE JUNE 29, 2010  Transmedia Storytelling for Social Marketers: A Sample Campaign Why Use Transmedia in Social Marketing? Objectives What's a campaign without objectives? a movie, a graphic novel, an audiobook). MORE >> | SOCIAL MARKETING AND SOCIAL CHANGE MARCH 25, 2013  Designing Community Campaigns For Weight Loss believe that these community and state efforts need better marketing of weight management. meet the demand the campaign is generating ). MORE >> | RECENT POSTS MAY 22, 2013 | GETTING ATTENTION
Get Attention With Your Next Multichannel Campaign MAY 22, 2013 | CAUSE RELATED MARKETING
Five Bad Habits of Cause Marketers MAY 21, 2013 | FUNDRAISING COACH
Free fundraising tips and ideas in 3 podcasts! MAY 20, 2013 | GETTING ATTENTION
15 Fantastic Nonprofit Marketing Jobs: Movin’ Up Monday MAY 20, 2013 | CAUSE RELATED MARKETING
The Five Habits of Great Cause Marketers MAY 17, 2013 | CAUSE RELATED MARKETING
Where is All the Cause Marketing with Faith-Based Nonprofits? | | | | |
| CAUSE RELATED MARKETING MAY 13, 2011 How Causes Should Evaluate Their Cause Marketing Campaign So your cause's cause marketing campaign is over (or at a pause) and it’s time to evaluate. The fact is, given the turnover in nonprofits, the very most junior person involved with the campaign this year could be running it 18 months from now. Perhaps an audit of the campaign’s books is required or maybe it’s just prudent. MORE >> | SOCIAL MARKETING AND SOCIAL CHANGE MARCH 30, 2011 The Effectiveness of Health Campaigns that Combine Products and Promotion "Combining product distribution with a health communication campaign results in greater behavior change than using a health communication campaign alone." This report is immensely important to social marketers. And for more ideas for social marketing research, see these priorities from the Institutes of Medicine. . MORE >> | CAUSE RELATED MARKETING MARCH 4, 2011  Lessons from 4 Big, Successful Single-Element Cause Marketing Campaigns I'm going to list four campaigns not because there are only four, but because any more than that would make this post unwieldy. The fourth. MORE >> | DON AKCHIN BLOG APRIL 5, 2012  CASE: A Communications Campaign That Really, Really Worked The campaign has rebranded the organization and made it more relevant and timely than every before. MORE >> | | | | | | | |
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SOCIALBUTTERFLY | WEDNESDAY, FEBRUARY 8, 2012  What’s In A Campaign? That Which We Call Change
Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations. Campaigns are part of the war vocabulary. target, launch, dominate markets…). Campaigns are dry and emotionally detached. Campaigns rely on traditional mediums. MORE >> -
KIVI'S NONPROFIT COMMUNICATIONS BLOG | FRIDAY, APRIL 20, 2012  Successful Online Fundraising Campaigns – Tips from @karvetski
recently interviewed Kerri for some tips on how to put together a good online fundraising campaign. Kerri’s Campaign Tips: Develop a Story Arc with Multiple Emails. What tips can you share from successful campaigns? Newsletters Fundraising Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Storytellin MORE >> -
GETTING ATTENTION | WEDNESDAY, MARCH 28, 2012  Digital Campaigns: What’s Working Now (2012 eNonprofit Benchmarks Study)
Here’s a sneak peek at the key findings of the 2012 eNonprofit Benchmarks Study , co-authored by NTEN and M&R Strategic Services: Email is working well for advocacy campaigns. Fundraising and advocacy campaign open rates hold steady, but response rates rose for advocacy campaigns. in 2011). Subscribe today. MORE >> -
CAUSE RELATED MARKETING | TUESDAY, JANUARY 1, 2008 Top Eight Cause-Related Marketing Campaigns of 2007
It's a Top 8 List.More cause-related marketing campaigns are unveiled every day across the world than I review in a year at the cause-related marketing blog. And, frankly, I don’t see very many campaigns from outside North America. Yeah, You Read it Right. MORE >> -
CAUSE RELATED MARKETING | FRIDAY, MAY 6, 2011  What Sponsors Should Measure in Cause Marketing Campaigns
If you’re the sponsor of a cause marketing campaign, you’re in the green room, you’re in a makeup chair and you’re sitting pretty. It’s not so different when it comes to evaluating the success of a cause marketing campaign. Dollars raised (if it’s that kind of campaign). Here’s what I mean. MORE >>
- Shifting from Campaign to Cause SOCIALBUTTERFLY | SATURDAY, SEPTEMBER 8, 2012
- Mass Media Campaigns and Social Marketing SOCIAL MARKETING AND SOCIAL CHANGE | THURSDAY, DECEMBER 23, 2010
- Who Does What In A Capital Campaign SEEKING GRANT MONEY TODAY | WEDNESDAY, FEBRUARY 16, 2011
- What’s In A Campaign? That Which We Call Change SOCIALBUTTERFLY | WEDNESDAY, FEBRUARY 8, 2012
- Shortcut to Campaign Conversion GETTING ATTENTION | WEDNESDAY, JULY 11, 2012
- Best Cause Marketing Campaigns of 2012 SELFISH GIVING | WEDNESDAY, JANUARY 2, 2013
- ‘Seal’ Campaigns and Cause Marketing CAUSE RELATED MARKETING | TUESDAY, MARCH 29, 2011
- The Ten Worst Cause Marketing Campaigns of 2010 CAUSE RELATED MARKETING | TUESDAY, APRIL 5, 2011
- How an Agency Should Evaluating a Cause Marketing Campaign CAUSE RELATED MARKETING | FRIDAY, MAY 20, 2011
- Get Attention With Your Next Multichannel Campaign GETTING ATTENTION | WEDNESDAY, MAY 22, 2013
- What Nonprofits Can Learn from Political Campaigns KIVI'S NONPROFIT COMMUNICATIONS BLOG | THURSDAY, NOVEMBER 17, 2011
- Learning from Mass Media Campaigns for HIV/AIDS Prevention SOCIAL MARKETING AND SOCIAL CHANGE | FRIDAY, JULY 13, 2012
- The Five Habits of Great Cause Marketers CAUSE RELATED MARKETING | MONDAY, MAY 20, 2013
- How A Capital Campaign Works SEEKING GRANT MONEY TODAY | MONDAY, JANUARY 24, 2011
- Quick Testing Your Cause Marketing Campaign Ideas CAUSE RELATED MARKETING | WEDNESDAY, SEPTEMBER 12, 2012
- Build Your Nonprofit Story Bank (Case Study) GETTING ATTENTION | TUESDAY, JULY 24, 2012
- 4 Cause Marketing Campaigns, 3 Causes, 1 Day CAUSE RELATED MARKETING | THURSDAY, SEPTEMBER 8, 2011
- Plan Your Year-End Campaign in 7 Steps FUNDRAISING 123 | WEDNESDAY, OCTOBER 27, 2010
- Activating Your Cause Marketing Campaign CAUSE RELATED MARKETING | MONDAY, APRIL 18, 2011
- Cause Marketing in Your Grocer's Aisles CAUSE RELATED MARKETING | TUESDAY, JUNE 19, 2012
- When Sponsors Don't Renew Cool Cause Marketing Campaigns CAUSE RELATED MARKETING | TUESDAY, APRIL 9, 2013
- Kick-ass Kickstarter campaigns IMPACTMAX | FRIDAY, FEBRUARY 15, 2013
- My New Favorite Cause Marketing Campaign CAUSE RELATED MARKETING | MONDAY, JANUARY 17, 2011
- The Best Cause Marketing of 2011 CAUSE RELATED MARKETING | TUESDAY, JANUARY 3, 2012
- The RIGHT Way to Tell Your Story via Video GETTING ATTENTION | THURSDAY, JUNE 28, 2012
- Maximizing Your Messaging in Cause Marketing Campaigns CAUSE RELATED MARKETING | THURSDAY, FEBRUARY 10, 2011
- I'm No Fan of This Cause Marketing Ad Campaign CAUSE RELATED MARKETING | THURSDAY, AUGUST 25, 2011
- Creative Fundraising: The Groundhog Day Campaign KIVI'S NONPROFIT COMMUNICATIONS BLOG | MONDAY, JUNE 20, 2011
- Cause Marketing: The Offer You Can Refuse CAUSE RELATED MARKETING | THURSDAY, JULY 7, 2011
- Cool Cause Marketing Campaign. But Where's the MacGuffin? CAUSE RELATED MARKETING | THURSDAY, JULY 28, 2011
- Adding QR Codes to Chili's Create-A-Pepper Effort Gives Campaign Added Dimensions CAUSE RELATED MARKETING | TUESDAY, NOVEMBER 15, 2011
- The Worst Cause Marketing of 2011 CAUSE RELATED MARKETING | WEDNESDAY, JANUARY 4, 2012
- Online Marketing Best Practices from the Obama Campaign SEARCH MARKETING FOR NONPROFITS | WEDNESDAY, AUGUST 12, 2009
- Piggyback On What’s Top Of Mind— 9 Valentine’s Victories GETTING ATTENTION | FRIDAY, FEBRUARY 22, 2013
- Towards a More Hygienic Cause Marketing Campaign for Lysol CAUSE RELATED MARKETING | TUESDAY, AUGUST 16, 2011
- VolunteerMatch's Cause Marketing Campaign, Sccop it Forward CAUSE RELATED MARKETING | MONDAY, JULY 26, 2010
- Wanted: A Theory of How to Activate Multiple Cause Marketing Campaigns CAUSE RELATED MARKETING | MONDAY, DECEMBER 10, 2012
- Five Bad Habits of Cause Marketers CAUSE RELATED MARKETING | WEDNESDAY, MAY 22, 2013
- Great online advocacy and membership campaign by Amnesty in Norway GIVING IN A DIGITAL WORLD | THURSDAY, JANUARY 27, 2011
- A Model Cause Marketing Tactic You Could Use in Your Campaign CAUSE RELATED MARKETING | FRIDAY, SEPTEMBER 30, 2011
- How A Capital Campaign Is Different From Most Other Fundraising Methods SEEKING GRANT MONEY TODAY | SUNDAY, JANUARY 16, 2011
- Cool Cause Marketing Campaigns from Two Commonwealth Countries CAUSE RELATED MARKETING | WEDNESDAY, JULY 25, 2012
- Transparency and Thank Supporters in Cause Marketing CAUSE RELATED MARKETING | MONDAY, MAY 28, 2012
- Improve Your Nonprofit Email Open Rate by 2%: Go Mobile GETTING ATTENTION | THURSDAY, MAY 3, 2012
- Thanks—Make It Memorable & Meaningful (Case Study) GETTING ATTENTION | THURSDAY, MAY 2, 2013
- See What Your E-Newsletter Looks Like in Different Email Programs KIVI'S NONPROFIT COMMUNICATIONS BLOG | TUESDAY, JANUARY 6, 2009
- A Honey of a Indiegogo Campaign CAUSE RELATED MARKETING | THURSDAY, DECEMBER 6, 2012
- L.L. Bean's Cause Marketing in Six Words CAUSE RELATED MARKETING | WEDNESDAY, JUNE 27, 2012
- A Clever Cause Marketing Campaign from Snickers and Feeding America CAUSE RELATED MARKETING | FRIDAY, SEPTEMBER 24, 2010
- It's Time Charity Cause Marketers Started Thinking Like Capital Campaign Fundraisers CAUSE RELATED MARKETING | WEDNESDAY, AUGUST 31, 2011
- Kroger’s Giving Hope a Hand Campaign is Gaining Momentum CAUSE RELATED MARKETING | TUESDAY, JANUARY 17, 2012
- Seeing Your Marketing Future in the Obama Re-Election Campaign KIVI'S NONPROFIT COMMUNICATIONS BLOG | MONDAY, JANUARY 9, 2012
- Where is All the Cause Marketing with Faith-Based Nonprofits? CAUSE RELATED MARKETING | FRIDAY, MAY 17, 2013
- Shape Content for Action SOCIALBUTTERFLY | MONDAY, OCTOBER 15, 2012
- Social Marketing: A Six Volume Series SOCIAL MARKETING AND SOCIAL CHANGE | TUESDAY, DECEMBER 11, 2012
- Using Bounceback Offers in Paper Icon Campaigns CAUSE RELATED MARKETING | TUESDAY, DECEMBER 13, 2011
- Email Marketing Stats and Trends for Nonprofits KIVI'S NONPROFIT COMMUNICATIONS BLOG | THURSDAY, APRIL 19, 2012
- Epic Cause Marketing In Six Words CAUSE RELATED MARKETING | FRIDAY, SEPTEMBER 16, 2011
- Three Stages of Nonprofit Marketing Maturity KIVI'S NONPROFIT COMMUNICATIONS BLOG | WEDNESDAY, OCTOBER 24, 2012
- Vote for Your Favorite Cause Marketing Campaigns from January 2010 CAUSE RELATED MARKETING | THURSDAY, NOVEMBER 11, 2010
- Email Retention Campaign Strategy NON PROFIT MARKETING 360 | WEDNESDAY, MAY 23, 2012
- Gamifying Cause Marketing CAUSE RELATED MARKETING | WEDNESDAY, FEBRUARY 8, 2012
- A Cool New Platform for Cause Marketers to Launch Virtual Paper Icons From CAUSE RELATED MARKETING | THURSDAY, FEBRUARY 24, 2011
- Should a Cause Marketing Campaign Be Year-Round? CAUSE RELATED MARKETING | WEDNESDAY, APRIL 6, 2011
- Four Publications, Four Sponsors, Four Seal Campaigns CAUSE RELATED MARKETING | THURSDAY, JUNE 30, 2011
- #HowTo: Resources To Launch Your Nonprofit’s Video Campaign NON PROFIT MARKETING 360 | THURSDAY, DECEMBER 22, 2011
- Adding a Seal Campaign to Your Cause Marketing Repertoire CAUSE RELATED MARKETING | THURSDAY, DECEMBER 22, 2011
- 4 Cause Marketing Campaigns to Celebrate on Independence Day SELFISH GIVING | TUESDAY, JULY 3, 2012
- Does Jeremy Lin* Read the Cause Marketing Blog? CAUSE RELATED MARKETING | FRIDAY, FEBRUARY 24, 2012
- A Year-End Campaign I Like THE AGITATOR | TUESDAY, DECEMBER 18, 2012
- The Best of Social Marketing in 2012 SOCIAL MARKETING AND SOCIAL CHANGE | TUESDAY, DECEMBER 18, 2012
- Obama's Wired Campaign: Lessons for Public Health Communication SOCIAL MARKETING AND SOCIAL CHANGE | THURSDAY, AUGUST 6, 2009
- Cause Marketers, Be Purposeful in Your Use of QR Codes CAUSE RELATED MARKETING | THURSDAY, DECEMBER 8, 2011
- The First Country Band of Cause Marketing? CAUSE RELATED MARKETING | FRIDAY, SEPTEMBER 2, 2011
- Message QR Codes Better to Improve Market Penetration CAUSE RELATED MARKETING | FRIDAY, FEBRUARY 17, 2012
- What 'Stuff' Can Do in Social Marketing Programs SOCIAL MARKETING AND SOCIAL CHANGE | THURSDAY, JANUARY 14, 2010
- Best Social Media Campaigns THE AGITATOR | SUNDAY, OCTOBER 10, 2010
- Recent Study Finds Cause Marketing Affects How Consumers Percieve Product Performance CAUSE RELATED MARKETING | MONDAY, JUNE 11, 2012
- More Cause Marketing Mashedup With Games in 2012 CAUSE RELATED MARKETING | THURSDAY, JANUARY 5, 2012
- How to Use a Notable Day to Spur Engagement, Action & List-Building(Case Study: Oxfam America) GETTING ATTENTION | FRIDAY, MARCH 9, 2012
- Happy Birthday to the Cause Marketing Blog! CAUSE RELATED MARKETING | FRIDAY, OCTOBER 21, 2011
- Results from Cinnabon’s Cause-Powered Location-Based Social-Media Campaign CAUSE RELATED MARKETING | MONDAY, APRIL 9, 2012
- New Books on Nonprofit Marketing NON PROFIT MARKETING 360 | MONDAY, SEPTEMBER 5, 2011
- Viva Cause Marketing! CAUSE RELATED MARKETING | TUESDAY, APRIL 12, 2011
- The Cause Marketing Script CAUSE RELATED MARKETING | MONDAY, JANUARY 16, 2012
- Paper Icon Campaign from Smith’s Food and Drug CAUSE RELATED MARKETING | MONDAY, MAY 9, 2011
- Paper Icon Campaign at Whole Foods Helps Launch FoodCorps CAUSE RELATED MARKETING | FRIDAY, AUGUST 26, 2011
- Free Webinar: Quick and Dirty Marketing Plans KIVI'S NONPROFIT COMMUNICATIONS BLOG | THURSDAY, OCTOBER 13, 2011
- 2013 Nonprofit Marketing Trends That Affect You—Part 1 GETTING ATTENTION | WEDNESDAY, DECEMBER 12, 2012
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