How did Barack Obama do it? But developing a campaign that transformed his vision and personal qualities into an intimate relationship with millions of volunteers and voters should be what social marketers and other change makers need to focus on. All of this happened because you gave your time, talent and passion to this campaign.

Nonprofit fundraisers are looking at the Obama campaign's extraordinary, game-changing fundraising for lessons to use in their own work. That sounds right to me, but it was also and in my judgment more importantly this: theirs was a community organizing strategy, not a sales and marketing campaign.

It's almost a year since President Obama's election, but there is still a LOT of interest in the staggering success of Obama for America (OFA). In particular, people want to know how the campaign used online tools to raise $500 million and win the presidency! Specifically, the study outlines the 7 key elements of OFA's success.

The campaign does the right thing - ask them. Would you like to continue to volunteer in your community as part of an Obama organization?:   Yes. Working on local issues that impact our community. Giving the community a voice in their future? Tags: Obama Social Media Transition Stay tuned.

I am delighted to note that the article, Obama’s Wired Campaign: Lessons for Public Health Communication , I co-authored with my colleague Lorien Abroms at the GWU-SPHHS Program in Public Health Communication & Marketing , is a FREE selection in the current issue of Journal of Health Communication. Download the pdf here.

Jon Duschinsky networked society Obama fundraising Quantum Fundraising Tags: Online Campaigning Online advocacy Online fundraising Social networking Bryan Miller Community Fundraising 2.0 Linear society is fading from our present. Social Actions – open source microphilanthropy in action.

As I’ve said in this space before, there are two secrets to campaigning like Obama—a one-two punch of audience connection and infrastructure to serve the audience. Infrastructure: putting the human and technological engines behind your audience via community-based organizations and via online engagement.

With the holidays quickly behind us, many are looking forward to the next one: The Presidential Inauguration of Barack Obama on Jan. Changeblogging: NP, activism, social change + Jan 20 2009 historical news Barack Obama witness history Inauguration road trip social event chance of a lifetime President event opportunity current events

I have been trying to avoid writing about the Obama campaign on this blog, despite all of its clearly Gen Ye themes, bc well, it's political and I'm fundraising, and I did vent about DM from political campaigns , but with "Obamapalooza" as one blog calls it getting stronger, well it would well I just can't avoid it anymore.

Jon Duschinsky networked society Obama fundraising Quantum Fundraising Tags: Online Campaigning Online advocacy Online fundraising Social networking Bryan Miller Community Fundraising 2.0 Linear society is fading from our present. Social Actions – open source microphilanthropy in action.