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Powerful Segmentation Ideas for Year-End Online Fundraising Campaigns

Kivi's Nonprofit Communications Blog

As you approach your year-end fundraising planning, consider these segmentation strategies for your campaign: Transactional. Of course not!

Get Attention With Your Next Multichannel Campaign

Getting Attention

Allyson is acclaimed for her leadership role in technology and social media, and runs Rad Campaign. Getting the attention of your supporters and engaging them in your campaigns on one platform is hard enough. But the key to campaign success comes in engaging people across platforms—email, social media, your website, and even offline.

7 Nonprofit Campaigns We Can't #RESIST

EveryAction

Every successful campaign starts with a moment. What are some of your favorite #RESIST campaigns? campaigns #resistanceTwitter |.

3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

How can you expect donors to find your organization and contribute if you don’t make them aware of your campaigns? Guest post by Gretchen Barry.

How NOT to design the perfect fundraising campaign

iMarketSmart

Today I would like to discuss how NOT to design the perfect fundraising campaign. Some 3,800 factors were analyzed. The result: A big mess!

What Sponsors Should Measure in Cause Marketing Campaigns

Cause Related Marketing

If you’re the sponsor of a cause marketing campaign, you’re in the green room, you’re in a makeup chair and you’re sitting pretty.

One of the Best Campaign Messages Ever (Case Study)

Getting Attention

But Poling wouldn’t have made the connection if he hadn’t first been touched by campaign outreach. Go ahead. Call me a message geek!

9 Tips From 3 Successful Peer-to-Peer Fundraising Campaigns

Kivi's Nonprofit Communications Blog

Looking for some inspiration for your peer-to-peer fundraising campaign? Before we dig into the tips, let’s check out those campaigns.

5 Very Inspiring Nonprofit Fundraising Campaigns for Mother’s Day

J Campbell Social Marketing

All 5 of these fundraising campaigns have 3 vital characteristics in common: Eye-catching visuals. Compelling stories. UNICEF USA.

Main Ingredients to a Nonprofit Digital Campaign

EveryAction

For many nonprofits, social media is an excellent way to give audiences a taste of their campaigns and, hopefully, leave them hungry for more.

One way to avoid a failed capital campaign

Fundraising Coach

Recently, I've been getting a lot of questions about capital campaigns. They never got their campaign off the ground. Everyone won't.

Shifting from Campaign to Cause

SocialButterfly

To do so, we need to evolve the traditional mass media campaign model into one that serves the bottom line. Because He’s right.

5 Inspiring Nonprofit Online Campaigns for Mother’s Day

J Campbell Social Marketing

All 5 of these fundraising campaigns have 3 vital characteristics in common: Eye-catching visuals. Compelling stories. UNICEF USA.

How to Plan for and Execute a Successful Crowdfunding Campaign

J Campbell Social Marketing

billion in 2012 to fund more than one million individual campaigns globally. C rowdfunding platforms such as Kickstarter raised $2.7

Digital Campaigns: What’s Working Now (2012 eNonprofit Benchmarks Study)

Getting Attention

Fundraising and advocacy campaign open rates hold steady, but response rates rose for advocacy campaigns. 1.7 in 2011). Subscribe today.

6 Steps to Starting A Peer-to-Peer Fundraising Campaign

Kivi's Nonprofit Communications Blog

Last month Rob Wu, CEO of CauseVox , shared tips he learned from some successful peer-to-peer fundraising campaigns. Create A Campaign.

4 Free Campaign Tools You're Probably Forgetting

EveryAction

nonprofit campaigns campaigns

ACTION! 61 Words & Phrases for Email Advocacy Campaigns

Kivi's Nonprofit Communications Blog

Sending a petition, pledge or other advocacy call to action to your email list? Get Your Pass Now! SUBJECT LINES. Act Now. Add your name. PETITION.

Words 55

What Your Social Fundraising Campaign Is Missing

Nonprofit Marketing Blog

These peer-driven campaigns tap into the networks of your supporters allowing you to expand your reach beyond your list. Stories beget stories.

P2P 38

MDA's Electronic 'Paper' Icon Campaign

Cause Related Marketing

We turn again to the icon campaign only this time an all-electronic version.It’s the season of St. Prahalad Online Cause-Related Marketing St.

Paper 56

What’s In A Campaign? That Which We Call Change

SocialButterfly

Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations.

What’s In A Campaign? That Which We Call Change

SocialButterfly

Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations.

The Ten Worst Cause Marketing Campaigns of 2010

Cause Related Marketing

What I hated was the way KFC and Komen tried to introduce a sense of competition into the campaign. Go figure. It was easy enough to explain.

Week of Freebies! Multi-Channel Fundraising Campaign Worksheet

Kivi's Nonprofit Communications Blog

This 11-page worksheet will walk you through creating goals for your campaign, as well as developing a theme and key messaging. Happy Holidays!

Shortcut to Campaign Conversion

Getting Attention

Get this: Just 33% of nonprofits with advocacy initiatives in place have used a tagline for one or more of their advocacy campaigns ( see chart ).

3 Key Elements of a Digital Campaign Plan

EveryAction

Campaigns are big, daunting undertakings. campaigns digitalOriginally posted on the NTEN Connect blog on November 20, 2015.

Paper Icon Campaign from Smith’s Food and Drug

Cause Related Marketing

Smith’s Food and Drug is in the middle of its annual campaign for Primary Children’s Medical Center , a key part of which is this paper icon.

Paper 74

3 reasons to run an OPT-OUT campaign

iMarketSmart

said you should run an OPT-OUT campaign. Not an opt-in campaign. Fortunately, very few people do. It’s not you. It’s ok.

6 Simple Steps for Successful Campaign Planning

Nonprofit Marketing Blog

Inspired by the new guide, here are six key steps to putting your campaign plan together: 1. Evaluate the Campaign Climate.

Designing Community Campaigns For Weight Loss

Social Marketing and Social Change

Weight-loss campaigns will appeal to certain types of people including, obviously, people who perceive themselves as needing to lose weight.

Successful Online Fundraising Campaigns – Tips from @karvetski

Kivi's Nonprofit Communications Blog

recently interviewed Kerri for some tips on how to put together a good online fundraising campaign. Set Public Goals with Your Audience.

What Nonprofits Can Learn from Political Campaigns

Kivi's Nonprofit Communications Blog

Political campaigns, especially in presidential years, are great testing grounds for new communications and fundraising techniques that eventually transfer over to the nonprofit world. Howard Dean revolutionized small-dollar online giving and Barack Obama was the first to integrate mobile/texting both for campaign advocacy and fundraising.

Out-of-Control Campaign Drives Understanding (Case Study)

Getting Attention

That’s what Surrender Your Say participants experienced via this imaginative campaign from Tourette Syndrome Foundation of Canada (TSFC).

Kick-ass Kickstarter campaigns

ImpactMax

If you have resources to devote to a KS campaign, think first about a budget. and some up-front capital. Those cost money, too. Take out ads.

How Causes Should Evaluate Their Cause Marketing Campaign

Cause Related Marketing

So your cause's cause marketing campaign is over (or at a pause) and it’s time to evaluate. The fact is, given the turnover in nonprofits, the very most junior person involved with the campaign this year could be running it 18 months from now. If the campaign is large or important there may be a need for some kind of formal evaluation.

Activating Your Cause Marketing Campaign

Cause Related Marketing

Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

Evaluating Your Cause-Related Marketing Campaign--Nonprofits

Cause Related Marketing

So the campaign is over (or at a pause) and it’s time to evaluate. Tags: Evaluating a cause-related marketing campaign the Ultimate Question How do you do that?I’ll However.

Improve Your Email Campaigns

The Agitator

I suppose at this point in December you’ve already pulled out all the stops with respect to your online fundraising. One group I support (maybe having second thoughts!) has already sent me four email appeals as of December 10th. I’m sure more are to follow until I relent and give!

No Time For a Full Campaign? My 3 Must-Do Tactics for Your Year-End Online Fundraiser

Kivi's Nonprofit Communications Blog

You know you need to do something different, but have neither time, expertise nor resources to carry out a full campaign. Here’s my answer.

Maximizing Your Messaging in Cause Marketing Campaigns

Cause Related Marketing

The Go Red for Women campaign from the American Heart Association featuring the Red Dress pin, comes with a little card that the pin is mounted to.