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7 captivating ways to build trust so your fundraising efforts work better


Here are 7 ways to build trust so your fundraising efforts work better: 1. Be “real”, transparent, open and honest about your organization’s efforts (both the successes and failures). 3. Communicate the impact your organization achieves but don’t use big stats (instead, tell stories about real people). 4.

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Building Allies

A Small Change

One of the key items that the book talks about is building allies. This is so important for us in fundraising as we often end up touching the entire organization. We call on people at every level in the organization for information, ideas, and assistance. Your immediate work team is a great group in which to build relationships.

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Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

In today’s guest post, Brian Honigman shares a few simple ways to boost your SEO through link building. Brian Honigman.

Build Ties at the Moment Of (Case Study)

Getting Attention

Harlam has done a great job of building our relationship in a natural way from the moment we shared our interest in registering Charlotte for the summer. This is just the same kind of relationship building you want to keep going between your asks! Our daughter, Charlotte, is away at Camp Harlam for 3 1/2 long weeks this summer. P.P.S.

Heartfelt, Relevant Messages Build Bridges (Case Study: StoryCorps)

Getting Attention

So many organizations have ignored the chaos we’ve lived in during this extended election ramp up. history. Makes a clear call to action.

Building an Effective Nonprofit Mobile Strategy

Kivi's Nonprofit Communications Blog

Build a mobile matrix. . Every organization has different audiences requiring different priorities and needs. Tonia Zampieri. Good luck!

4 Reasons why you should build a narrative organization

Nonprofit Marketing Blog

Engagement : Stories humanize your organization, which is important because people engage with people, not with concepts or organizations.

How to Build An Army of Online Brand Ambassadors

J Campbell Social Marketing

On Tuesday I was pleased to present a webinar with Nonprofit Webinars (a service of 4Good) on the topic: How to Build An Army of Online Brand Ambassadors , part of their Tech Tuesdays series. The slides are here: How to Build An Army of Online Brand Ambassadors from Julia Campbell. How to structure and operate a board effectively.

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5 Steps to Building Your Generosity Network

Nonprofit Marketing Blog

To be a better fundraiser and to unleash generosity you have to connect with people and build authentic relationships. Know Yourself.

How to organize your fundraising job search like a pro with Phil Gerard

Wild Woman Fundraising

Phil will be speaking about how to structure and organization your fundraising job search. Mazarine Treyz: Hey, everybody. Welcome. PG: Yeah.

How to build trust in your organization

Nonprofit Marketing Blog

That’s how you build trust, and that’s how you strengthen a relationship I’m currently reading Trust-Based Selling , which was recommended by my friend and nonprofit marketing blogger Jocelyn Harmon. Interestingly, many of author Charles Green’s reflections on trust apply to the world of nonprofit marketing.

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2 Ways to Build Digital Storytelling Skills—Midnight Deadline

Getting Attention

Today’s your last chance to vote for the best in class here, so grab it. Ready to change the world with a story?

How to Raise Money With Facebook – One Organization’s Success Story

J Campbell Social Marketing

Baldrick’s Foundation contacted me to highlight some of the great strides the organization has taken in the area of social media fundraising.

Strengthen your organization with a sacred story

Nonprofit Marketing Blog

Storytelling champion Andy Goodman reminds us that stories can also work within our organizations to inspire and build stronger teams. Simply put, these are the stories that tell the story of how and why your organization was founded. Creation stories. Who started it? ” Value stories. Striving to improve stories.

Needed: The Stomach And Resolve For Building Donor Relationships

The Agitator

Mike Cowart summarizes of a major healthcare organization that, because of its attention to donors spun a $9 million acquisition investment into $49 million in donor gold over 15 years. Tom’s post Donor Relationships? Lisa Sargent and Mary Cahalane share the experience and rewards of attentiveness to the donor relationship. Read the.

Make Spring Relationship Building Season

Ann Green

This may or may not be a busy time for your organization. Some organizations do fundraising appeals or hold events in the spring.

BUILD a new Millennial Platform for Engagement

Nonprofit Marketing Blog

So what does this mean for your organization? So how do you position the Millennial platform—and by extension, your organization—for success?

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How to Use a Notable Day to Spur Engagement, Action & List-Building(Case Study: Oxfam America)

Getting Attention

Here’s Why The IWD Award Is So Powerful. Smart! Oxfam America implemented an admirable (e.g. But there’s more. Kudos to Oxfam America….

Strong leaders build successful nonprofits

Get Fully Funded

Fully Funded organizations have strong leaders in place, both staff and Board. They carry the vision for the organization into the community and represent the organization well. A key piece that must be in place if you want to Fully Fund your nonprofit is strong leadership. . link]. Get Fully Funded Leadership

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Building a fundraising board - advice from the ‘board whisperer’

Nonprofit Marketing Blog

Image via the Traditional Fundraiser’s Coloring Book. It’s next Tuesday, April 30 at 1 p.m. Eastern; you don’t want to miss this!

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Build a Compelling Tagline & Your Messaging Skills: Register Now—Starts March 6

Getting Attention

I’m so sorry!  I forgot to tell you that I’m guiding a limited number of organizations to strengthen their messaging this spring.

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Online Personalization Builds Loyalty

The Agitator

Different execution, but same underlying premise — bond your donors by allowing them to customize their online connection with your organization. About nine months ago, The Agitator noted the online approach taken by CARE International in the UK. This approach cut attrition amongst face-to-face acquired donors in half.

Treat Donors as Partners to Build Long-Term Giving — A Child’s Right Does It Right

Getting Attention

How does your organization engage your supporters in your daily work, successes and failures? Your donation is both a gift and an investment.

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Looking for Major Donors? Build Better Bridges With These Financial Tools

Fundraising 123

Nonprofits stand to build better bridges to affluent donors—leading to valuable long-term philanthropic partnerships—if they understand the various tools used by wealth advisors in charitable giving. Charities often forget that donors rarely give to a single organization or cause. Step 1: Develop a charitable giving allocation.

Fundraising Myth: If we build it, God will fund it

Fundraising Coach

Tweet I get the opportunity to work with a lot of faith-based organizations. Or more to the point: If we build it, God will fund it.

Part 2: Get to Stronger Supporter Relationships (Peer Guidance)

Getting Attention

The greatest challenge Kathleen Kennedy faces in building relationships and keeping them strong. “ I have so many competing priorities! Thanks!

Using Facebook Targeting to Boost Performance on Organic and Promoted Posts

Kivi's Nonprofit Communications Blog

Now page mangers can take advantage of those same targeting tools on organic content. Organic Post Interest Targeting. Drew Bernard.

Foundations Using Social Media for Movement Building

A. Fine Blog

The topic for this month’s Social Good Podcast is on the ways that foundation’s are using social media to support movement building.

How to Set Nonprofit Marketing Goals that Build Your Impact & Satisfaction

Getting Attention

You’re frustrated by how hard you’re working without generating the results you expect, and that your organization needs. Learn How to. Aargh!

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10 Twitter Tips for Nonprofit Organizations

Fundraising 123

" Simple and powerful, Twitter is a must for nonprofit organizations. Build community. Traditional marketing and development content is perfectly fine for your Web site and e-mail newsletters, but Web 2.0 is much more about having personality, inspiring conversation, and building online community. Have personality. Be nice.

Use Compelling Models to Build Marketing Buy-In

Getting Attention

If you’ve shared the link via email, ask your colleagues to let you know if this is something they think could work for your organization.

WHERE ARE MY PEOPLE? 6 Tools and Techniques for Finding Friends and Influencers on Facebook & Twitter

Kivi's Nonprofit Communications Blog

Some mean more to your organization than others – think donors, sponsors, volunteers and advocates. Use one to build the other.

Has your organization put you in a position to succeed?


That way, you’ll ensure that you are spending your time doing what you do best— building relationships, trust, and closing big gifts.

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Building your nonprofit’s email list

Fundraising Coach

How do we build up our email list?” Some of them seem like shortcuts…but there are no shortcuts to building your email list. This double opt-in protects your organization against accusations of spamming. That way it doesn’t cost your organization anything to send it. Organic growth is best.

How can nonprofits monitor their online reputations?

Wild Woman Fundraising

Distributed chaos — the ‘testing the waters’ stage as various pockets of the organization excitedly do their own thing. 4. Here’s a map.

Your supporters want a polyamorous relationship with you and your organization


They will cozy up to other organizations (your competitors). At some point they might even make a plan to leave your organization in their will.

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Acquisition: Prospecting Hope For Small Organizations

The Agitator

The main question they face: How to get enough quality/responsive names to build a donor base? Bingo! Of course it’s not all gravy. The cost?

Is Your Organization Donor-Centered? Find Out by Taking This Quiz

Ann Green

Are your fundraising appeals focused too much on your organization – rambling on about how great you are? How do you know if yours is?

5 Scientific Ways to Build Relationships with Millennials

Sea Change Strategies

Soon the days will be gone when donors simply trust your organization to spend their dollars wisely. Last week, I was honored to speak at MCON 2013 , a day of thought leadership and conversation about engaging the Millennial generation for good. When speaking to Millennials make sure to emphasize these core values. (2) Use social proof. .

Build Your Online Presence Pro Bono

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We know it’s hard to tackle the never ending list of tasks associated with building an online presence.

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