Tags: Working For Yo As you’ve probably noticed this month I’ve been promoting a nonprofit, The Wellspring Foundation encouraging people to help a school in Rwanda. This has made me realize that we could all really benefit from showcasing the many different campaigns and nonprofits that we represent. Starting next month I am going to provide an area on my sidebar, available for free, for you to promote your nonprofit

In my experience, enewsletters don't really work. Print newsletters, by the way, still work very, very well for most organizations.) If you have an e-newsletter, pay attention to this article in Third Sector Online, a UK publication for charities: Charity email newsletters 'a waste of time', says Obama strategist . It quotes Thomas Gensemer of Blue State Digital , the company behind the Obama campaign's jaw-dropping online fundraising last year.

Anybody who knows what they're talking about will tell you: emotional appeals work better in fundraising than rational appeals. Here's a study of emotional appeals in advertising, reported in the Neuromarketing blog: Emotional Ads Work Best . Why does emotional messaging work better than rational messaging? [The Yet we keep churning out low-emotion fundraising, because too many of us simply find that fact unbelievable. Want it in writing?

was intrigued by grassroots work. If this sounds like work that you'd enjoy and if the required skills are ones that you pride yourself on having and enjoy using, then read on! First, think about who you know that works in the non profit sector and take them out for a coffee, or call them up, and ask them basic questions about the non profit world. If you have concerns Perhaps you're considering a new career and want to look into writing grant proposals for a living. Let me give you some information and suggestions....

Nothing's more vital to your org's health than constant interaction with your base to ensure that your marketing, programming, etc. is directly intersecting with their needs, wants and interests. So I was pleased to see the National Wildlife Federation 's recent audience-based approach to designing a more useful and engaging Web site.

If you’re looking for a strategist to help you plan, try to make sure they’ve worked with nonprofits before. Look at their websites or blogs and check out past work portfolios and client lists. (Be Ask them to bring in more work samples. flickr/oooh-oooh Having now sat on both sides of the nonprofit desk—hiring consultants and being hired as a consultant—I’ve learned something about creating productive relationships between nonprofits and freelancers.

Here are five types of e-newsletter content that can work for both you and your readers. Success Stories. That blinking cursor on your screen is taunting you. You've set a deadline to send out this week's (month's/quarter's) e-newsletter, but you haven't progressed past "Summer Newsletter." quot; You've bolded this solo headline and played with italics.

Many communicators consider Steve Jobs, Apple's co-founder and leader, to be the world's greatest corporate storyteller. One of Jobs' most ardent fans is communications coach Carmine Gallo, who decided to absorb thousands of Jobs' presentations to distill his magic formula. I'm just finishing up Gallo's recently-released The Presentation Secrets of Steve Jobs and want to share a few of Jobs' most useful strategies with you.

Ensure your Web site and e-news (and despite the challenges of getting attention via email, you gotta have one) are tight, focused, timely and working for your organization...before We have a family membership at an upstate New York sculpture center featuring outside exhibitions. It's a unique and beautiful place; one we can't visit that often (it's an hour away) but a venue we want to support.

When you receive these daily outtakes via email, you'll get immediate feedback on your org and its programs (enabling almost real-time course correction) and and the environment in which you work. Had a great time yesterday teaching a social media immersion class to staff members of 25 nonprofit orgs in the Norfolk, VA region. The organizations these folks represented are varied in size, experience, issue focus and more.