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Tuesday, September 23, 2008
A good social media plan will have many elements in common with a good marketing plan. For example, social media is never a campaign. And while your members are used to getting emails and brochures, they may not be ready for all the possibilities social media creates. There are so many ways to measure success in social media.
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Friday, May 28, 2010
If you haven’t perused the Nonprofit Social Network Survey Report by NTEN, ThePort and Common Knowledge, here’s what you’ve missed: Social Networking Presence Facebook is still used by more nonprofits than any other commercial social network with 86% of nonprofits indicating that they have a presence on this network.
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Tuesday, January 27, 2009
If you moan to 10 of your nonprofit colleagues about how you don’t have time to get your nonprofit on Facebook and other social media sites, I’d guess seven of them will tell you to get an intern to do it for you. Social media is. well, social. Tags: Social Networking Online Marketing nptech The other three?
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Monday, February 23, 2009
Some new data about adults and digital social network use in the US and around the world: Adults are much less likely than teens to have a profile on a social network website. About three in ten (35%) adult internet users age 18 and older have a profile on a social networking site like MySpace, Facebook or LinkedIn. More from A.
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Thursday, April 23, 2009
Social media is a free-flowing, wide-open phenomenon that needs to be handled and handled well. What social media-ing is ok to do at work, and what's not ok? Leads to a consistent, recognized voice online -- via your Web site, e-news and social media presence(s). So frame its use for your staff, volunteers and base.
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Tuesday, July 14, 2009
The strategic use of social media is about changing your perspective, not using new communication tools. Fortunately, in the past four years, many social marketers and change agents have emerged to fill in those gaps. Maybe a first step is to believe in the power of groups and social networks to self-organize.
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Friday, July 18, 2008
What are Social Media? Social media comprise the vast array of communications vehicles including blogs, wikis, e-mail, and social networking sites that are powered by the Internet. Social media can be best understand by what they are NOT. To Social Media or Not to Social Media? So What and Who Cares?
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Wednesday, April 29, 2009
Social networks are shiny and exciting. If you pass the quiz below with flying colors, you can begin the research phase associated with social networking (find out where your supporters are already spending time online; decide which medium is most appropriate for your audiences; etc.). They're passionate and engaged. Not there yet?
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Tuesday, July 28, 2009
The future result might be a new or improved product or service, new processes or experiences for consumers or users, or new social and organizational systems. Familiar territory to social marketers and other kinds of social change agents. Note: IDEO did present at our 2007 Innovations in Social Marketing Conference ).
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Sunday, March 15, 2009
Once, when I was representing social media on an arts marketing panel, a fellow panelist said to me, one-on-one, something along the lines of “ okay, but how does this sell tickets ?” The longer answer is about social media metrics and the complexity of conversation, and it’s not really an answer. Same thing with social media.
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