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Tuesday, April 21, 2009
Click here to listen now or download for later listening (Right click on a PC or cntrl click on a Mac, and "save file as" to your Desktop) : I had the pleasure of interviewing Dave Evans, author of Social Media Marketing: An Hour a Day, for a social media intensive I taught recently at the Academy for Nonprofit Excellence.
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Thursday, July 30, 2009
Thanks to everyone who commented on my post Help Me Convince My Boss To Use Social Media. Not only did you offer some great support and tips, but the 24 comments I got were real evidence that social media really does work! chose people from the office that I knew enjoyed social media and wanted to learn more.
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Wednesday, July 22, 2009
The more I read about social media campaigns without conversations. The more I watch companies expand marketing departments to include social media positions that put a premium on tech skills versus marketing experience. Let's call this - Social Media Hybrid Marketing. The more I wonder.
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Sunday, November 16, 2008
Subtitle : Motrin's We Feel Your Pain Ad Campaign Targeted To Moms: Proof of the Influence of Social Media. What I found was a video that was apparently an element of Motrin's We Feel Your Pain campaign that was targeted to moms. The majority of tweets were from moms who were Passionately outraged about the video.
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Friday, January 25, 2008
The blogs are all a twitter (Twitter's twittering, too) with the release of Digital Snippets, a new web service designed to take the work out of creating the ultimate Social Media Release (SMR). How does it fit into an organization's overall social media strategy? Tags: social media release
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Tuesday, October 27, 2009
Over the weekend, we came upon this segment from Current TV , discussing how non-profits are using social media in innovative ways to battle the economic downturn. Particularly interesting information on "aggregators." Enjoy!
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Tuesday, May 26, 2009
However it became crystal clear that although Diva Marketing celebrated its 5th blog-birthday my social media network is more global than local. What is happening in Atlanta social media marketing? Where are the Atlanta women in social media marketing? What does social media marketing mean to you?
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Thursday, February 18, 2010
Has this happened to your organization: You experimented with social media tools and found that nothing happened at all? One of the most frequent complaints from organizations trying social media out is that after taking the plunge--whether tweeting, blogging or launching a Facebook fan page--nothing happens.
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Monday, October 26, 2009
Although you know I hate to fan your social media flames, here are the latest social media usage stats from the Pew Internet Project. Some highlights: 46% of online American adults are social network site (SNS) users. This figure was only 8% on February 05. And in this report , Pew tells us who tweets.
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Wednesday, July 8, 2009
Before my boss left for vacation last week he said to me: “At the retreat I want you to talk about how we can use social media for prospect research, fundraising and advocacy.&#. wasn’t surprised that he asked me to talk about social media. If we do choose the broad social media strategy, who would execute it?
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