161 Articles match "Research","Twitter"

The Latest from the Nonprofit Marketing Community

Wednesday, September 1, 2010
If they’re all about the data, make them organizational researchers. Follow @wildwomanfund on twitter ! blog egocentricity Fundraising Gen Y generational differences hippies leadership managing mazarine treyz nonprofit management social media twitter Gen Y sees things from a different perspective! Ego-centricity. Welcome!
 
Sunday, August 29, 2010
Here’s the latest from Pew Internet Research on Seniors use of online social nets. These age groups are much slower to try Twitter or other services to update friends on their activities — 11% of those age 50-64 and 5% of those age 65+.
 
Wednesday, August 25, 2010
TREW co-founders Wendy Covey and Rebecca Geier did an exceptional job of streamlining projects that I would be working on during the 3-month internship period, scoping various aspects of marketing – writing, strategy, research, public relations, event planning. Here are my 5 key takeaways from being a member of the TREW Crew. Teamwork.
 

The Best from the Nonprofit Marketing Community

Twitter is not for every association. Open your Twitter account--make sure it uses a personal username, as Ben Martin suggests--and go to invite more. Twitter will find all of the accounts that are based on the contact e-mail in your Gmail account. Have you seen Ben Martin's 10 rules for associations using Twitter?
Twitter and similar services have been most avidly embraced by young adults.5 Nearly one in five (19%) online adults ages 18 to 24 have ever used Twitter and its ilk, as have 20% of online adults 25 to 34. Use of these services drops off steadily after age 35 with 10% of 35 to 44 year olds and 5% of 45 to 54 year olds using Twitter.
If you’re planning or evaluating any form of social media activity, then it’s worth taking a look at eMarketer’s summary of a recently released research report examining which marketing uses of Facebook and Twitter are working best. Bottom of the list is the use of Twitter to drive direct sales.
Mark Drapeau’s ReadWriteWeb Goverati article yesterday, it seems that the beast is awakening and out of this slumber is arising more Twitter accounts, and thus more friends to meet and conversations to maintain. 8220;What is Twitter?&#. Twitter is a micro-blogging social media tool that asks the question, “What are you doing?”
This weekend I was writing a post about how people are using Twitter as a marketing tactic (coming soon). As often happens I got lost in the research. If I were the social media diva at Martha Stewart Living Omnimedia a cute twitter recipe book would be in the works complete with tweet recipes from our followers. Appetizers.
This finding is a 16% increase from 2009, when 74% of respondents had a Facebook presence Twitter grew as a commercial social networking outlet of choice for nonprofits with a year-over-year increase of 38%, moving from 43% in 2009 to 60% in 2010 LinkedIn and YouTube usage remained steady over the last year. in 2009 to 48.1% in 2009 and 33.1%
This past week, I’ve been privileged to be on a couple panels introducing nonprofit organizations to social media tools like Twitter, Facebook, and Linked in. So building up a large base of Twitter followers or Facebook fans may make your nonprofit may seem even more credible in the eyes of your local donors. Research 2.
If you’re feeling lost or left behind in the whirl of hype that has grown-up around the micro-blogging service Twitter over the last few months then don’t worry - you’re not alone. My advice would be that you do keep an eye on Twitter, because it’s not going to go away.
You do research—either directly with audience members (surveys, interviews, or focus groups) or through online resources (like those listed below) that can help you draw a more generalized picture of your target markets. The internet is a wonderland of free, DIY audience research tools. Flickr/3fold. My advice–don’t.
I’m excited to be giving a webinar with Don Philabaum called Twitter Your Way to Contributions! For us, Twitter is one of those technologies. Twitter is a FREE online micro blogging site where you can follow others and they can follow you. Get all the details at Twitter Your Way to Contributions! Radio Show.