Tags: Media Trends Social Media Audience Research Demongraphics Internet USe Social Networks Twitte Some new data about adults and digital social network use in the US and around the world: Adults are much less likely than teens to have a profile on a social network website. About three in ten (35%) adult internet users age 18 and older have a profile on a social networking site like MySpace, Facebook or LinkedIn.

On the Social Citizens blog , I came across a new study — Convergence: How Five Trends Will Reshape The Social Sector — that looks at trends the authors believe will reshape the nonprofit sector. The trends examined in Convergence are: Each trend is fleshed out in compelling detail, with examples of how specific nonprofits are tapping Here’s some food for the brain if you have some spare time over the Thanksgiving holiday. Agitator readers outside the US, set it aside for your next long weekend.

Tags: Don't Miss these Posts Hot Research charities direct marketing email marketing fundraising marketing metrics nonprofit management nonprofits online fundraisin Blackbaud’s Steve MacLaughlin recently published this slide show reporting the 2009 online fundraising figures for 2,335 nonprofits (all transactions processed by Blackbaud). The report also provides year-over-year comparisons based upon returns for 1,703 organizations.

Tags: Uncategorized bestpractices design e-reports maps presentations research sharingknowledge storytelling trend I’ve read many articles and posts over the past few years about the nonprofit sector’s inability to manage and share information effectively. (Gee, Gee, I’ve even written a couple.)

It describes research by Decitica, a market research firm. Tags: Don't Miss these Posts charities demographic trends direct marketing fundraising loyalty major donors nonprofit management nonprofits researc Yale economics professor Robert Shiller wrote an interesting column in the NY Times on Saturday. He talked about the 1930s roots of "recession" versus "depression" and the different mindsets associated with each. "Recessions"

Sure, the recession shares some of the blame, but remember, the downward trend for most organizations was well in place long before the economy crashed. And demographic changes have been underway for as long or longer than this downward trend. Tags: Don't Miss these Posts Hot Research charities database marketing demographic trends direct mail direct marketing donor retention fundraising higher ed marketing issue fundraising The direct mail slump continues. In fact, Target Analytics’ 2009 Index of National Fundraising Performance for the Third Quarter

NWF solicits input through this online survey , which is ultimately efficient -- easy for users to complete and easy for the NWF team to review results and trends (stats are automatically generated and compiled by all the major online survey services). Tags: Audience Research Case Studies High-Impact Websites Nonprofit Communication Nothing's more vital to your org's health than constant interaction with your base to ensure that your marketing, programming, etc. is directly intersecting with their needs, wants and interests.

Tags: Don't Miss these Posts communications demographic trends media usage new media online activism online advocacy online fundraising online publishing online video pew internet project research social networkin Although you know I hate to fan your social media flames, here are the latest social media usage stats from the Pew Internet Project. Some highlights:

Be sure to acknowledge their past support and let them know what their money has done for your organization.   Year-end Giving Outlook December 2008 While the state of the economy is grim, most research states that people are still planning to give to charity this year and more than half of them in the same amount online as last year. Charities should expect to see more donations as holiday gifts (donations in honor of someone or through gifts like Network for Good's Good Cards) in response to the trend toward giving the gift of charity. ...Tags:

Here is one of the four strategies they used to overhaul their e-newsletters: The team developed a research process to identify newsletter articles and interview subjects that were timely and relevant to their audience. They looked for editorial guidance in two key areas: - Keyword research The team examined the company’s Google adWords campaigns to find keywords that drove strong traffic. The SCORE Association, relies on two email newsletters to establish the organization’s expertise, credibility and value as a business training and mentoring service. As the economic downturn