Survey research from ForeSee Results, Trends in Constituent Satisfaction with Nonprofit Websites (PDF, registration required), puts the average nonprofit website satisfaction score of 73 (out of 100). This is survey research, so it tells what people say, not necessarily what they really do, but it's interesting nonetheless. How good are nonprofit websites? Not so great, it would seem.

Last week I was contacted by an agency that was surveying the field of social marketing on behalf of some energy and environmental client companies [ the energy industry has sponsored at least one conference on social marketing I am aware of that focused on issues such as conservation behaviors and opting into energy efficient practices]. I thought that the questions posed to me might make for some interesting food for thought and discussion. 1. What types of methods are used in formative research? 8. When is it product marketing and when is it social marketing? 2.

The document released on Friday reports the findings of the project’s first survey, conducted during the summer of 2008 in the Philadelphia region. Perhaps institutions like symphony orchestras could partner with local music conservatories or even community arts centers to develop programs that engage the general public in some kind of music practice , in addition to the lectures and talk-back concerts already on offer. RACE AND CULTURAL ENGAGEMENT As a group, respondents to the survey who are Hispanic or mixed race scored the highest on the CEI – 129 – but the sample size

Have you done any research lately? don't mean a fancy poll, but just a survey, or even some brief interviews with the people you serve. Most nonprofits could benefit from doing more survey research -- free, of course. Some simple analysis of zip code data an a survey completed by parents helped tremendously in shaping the plan. Here's a link to my free tutorial on Communications Research: [link] Sections 3 and 4 on online survey tools and focus groups may be especially helpful. If you want to know I I

NWF solicits input through this online survey , which is ultimately efficient -- easy for users to complete and easy for the NWF team to review results and trends (stats are automatically generated and compiled by all the major online survey services). NWF further cements audience loyalty with its gift of a free screensaver  to survey participants -- as you can imagine, they have some wild photography on hand. Nothing's more vital to your org's health than constant interaction with your base to ensure that your marketing, programming, etc. is directly intersecting with their

Qui Diaz , Beth Kanter , and Geoff Livingston share the results of their survey of social media power uses. Tags: arts marketing community cultural clipping service cultural marketing facebook fundraising market research marketing nonprofit marketing online research social media social networking surveys technology tool Search the Social Web Graphic Design for Regular People Raising Major Gifts with Social Media Facebook at 5  Ahhh, Friday. Maybe you have to work a performance or opening tonight?

Some interesting research undertaken by online fundraising specialists Justgiving has been shared by Jonathan Waddingham , their Charity Champion (and an especially active Twitter user ), in this month’s issue of Professional Fundraising Magazine . Carried-out during the summer 2008, the research is based on responses from 656 charities who use the Justgiving online fundraising platform and was undertaken to help better understand the current state of online fundraising in the UK. One revealing finding was that just 5% of respondents said that they feel they’re ‘making the most of online fundraising’ , with 56% in the ‘having a good go, but could do better’ category, 22% who feel they are ‘trailing other charities but not sure what to do next’ , and 17% ‘way behind’ .

This new venture was announced on the same day that NTEN presented a webinar on their Nonprofit Social Network Survey Report . Tags: arts arts marketing arts participation brand classical music marketing community cultural marketing cultural participation culture facebook marketing Music NPtech online orchestra marketing research social media social networking survey Do you need your own social network? The San Francisco Symphony has launched its own online community , the first major orchestra in the world to do so.

I came across data from the General Social Survey via Frank Rich's op-ed piece today in the NYT . Tags: Audience Research Confidence Institutions Trus Nate Silver at FiveThirtyEight provides nice commentary on it so I won't repeat it here (and the Comments are worth studying too).  For those social marketing and communications people who attempt to figure out who are people's trusted sources of information (or see the chart for where your own organization stands), the trends and absolute values today are pretty sobering. The Edelman 2009 Trust Barometer provides

Nothing proves the need to walk this talk more strongly than the recent release of survey results on post-election voter engagement (thanks to the Pew Internet and American Life Project ). Researcher Aaron Rich reports that most of Obama's campaign troops plan to remain engaged with the incoming Obama Administration and mobilize others in support of his agenda. There's so much emphasis on the challenge of building your organization's base. After all, without a base, there's no progress.