Here's how the NetSquared redesign process works. This is audience research at its finest -- succeeding in harvesting vital info from site users and further engaging them with NetSquared at the same time. Tags: Audience Research Case Studies High-Impact Websites Nonprofit Communication I'm continually on the prowl for strong nonprofit communications models to share with you since there's no better way to learn how to strengthen your own initiatives. And I have a great one for you today.

Maybe you're all ready to get to work, but you don't know what the process is. The grant seeking process is: 1. Commit to the process . Raising grants successfully requires a commitment to the process. These are tough times and your nonprofit probably needs as much financial support as it can raise. So, now, you're considering applying for grants .

In December, nearly 50% of the donations for the month usually come in the last 6 days when Network for Good processes nearly $1 million or more in donations each day. More than 45% of annual giving via Network for Good's donation processing system is during December; this percentage of annual giving has remained consistent within 5% since 2003. Regardless of when the days of the week vs. Be sure to acknowledge their past support and let them know what their money has done for your organization.   Year-end Giving Outlook December 2008 While the state

NTEN is redesigning its Web site, and it's calling far and wide for its network (members and non-members alike) to participate in the process. Audience research is the only way to ensure that any communications initiative has maximum impact. Tags: Audience Research High-Impact Websites Nonprofit Communication Here's one of the invites . And Web site design is so complex (look at how many folks it keeps in business) that soliciting input on your site design is even more important than it is for most other communications channels.

Here is one of the four strategies they used to overhaul their e-newsletters: The team developed a research process to identify newsletter articles and interview subjects that were timely and relevant to their audience. They looked for editorial guidance in two key areas: - Keyword research The team examined the company’s Google adWords campaigns to find keywords that drove strong traffic. The SCORE Association, relies on two email newsletters to establish the organization’s expertise, credibility and value as a business training and mentoring service. As the economic

Here’s a study from the Institute of Cognitive Neuroscience at University College London (UCL) which establishes that you and I process negative emotions with greater facility than positive ones. Says study scientist Nilli Lavie: “There has been much speculation about whether people can process emotional information unconsciously, for example pictures, faces and words. I chose the title of this post carefully … you’ll soon see why. In short, negative information, even when presented subliminally, is better received than positive info.

Worse yet, by the time I’d subscribed to e-newsletter #20, my list of bulleted notes about nonprofit websites and the sign-up process itself was 17 pages and growing… along with my supreme frustration at the entire sign-up process. (Especially Nearly 300 nonprofit websites later, I’ve catalogued the sign-up process for about 100 of those, and achieved the goal of 99 nonprofit e-news subscriptions. Last Wednesday, I was pretty hard on nonprofits for not getting the basics right with respect to online fundraising, instead using scarce energy and resources to plow into the hottest new thing, like Twitter.

Blackbaud’s Steve MacLaughlin recently published this slide show reporting the 2009 online fundraising figures for 2,335 nonprofits (all transactions processed by Blackbaud). 46% of all online giving in 2009 was processed in the last three months of the year (30% in December alone). Tags: Don't Miss these Posts Hot Research charities direct marketing email marketing fundraising marketing The report also provides year-over-year comparisons based upon returns for 1,703 organizations. It’s a "must view" presentation.

In the most recent Journal of Marketing, published by the American Marketing Association, researchers dove into how leaders make marketing decisions in the face of uncertainty.  There When making marketing decisions in uncertain situations, they don’t turn to market research first, as a traditionalist might do.  In Through practice in uncertain new ventures, the expert studies the value There were some interesting conclusions: Expert entrepreneurs rely on resources within their control.   When

Processing Personal Data Across Borders – Office of the Privacy Commissioner of Canada Document Sharing List resources air force blogging chris brogan cnw group documents edelman government hubspot jeffrey roy josh gordon marketing over coffee marketing profs national information society peter bradwell policies presentations privacy commissioner research richard reeves ryan singel Social Media Statistics statistics canada the advance guard twitter uk Web 2. About a year ago, well before the era of re-tweeting, I wrote a post entitled “ Social Media Document Garage Sale ” which received quite a bit of attention according to my blog stats at the time.