Here's how the NetSquared redesign process works. This is audience research at its finest -- succeeding in harvesting vital info from site users and further engaging them with NetSquared at the same time. Tags: Audience Research Case Studies High-Impact Websites Nonprofit Communications And I have a great one for you today.

In the most recent Journal of Marketing, published by the American Marketing Association, researchers dove into how leaders make marketing decisions in the face of uncertainty. When making marketing decisions in uncertain situations, they don’t turn to market research first, as a traditionalist might do.

Maybe you're all ready to get to work, but you don't know what the process is. The grant seeking process is: 1. Commit to the process. Raising grants successfully requires a commitment to the process. program budget), and invest in the process. This is a process and you've done everything that you can do.

Whether you are creating a first-time tagline or revitalizing an existing brand, here are five steps to jump start the process: Confirm that the tagline (or lack of one) is a problem. Is more research needed? Developing a high-power tagline for your nonprofit can be a daunting task, especially with so many competing priorities. 

ve learned a lot through this process and want to hear your thoughts and experiences in the mobile giving space. Here are a few research studies on the adoption of mobile giving in the nonprofit community. Convio, Edge Research, and Sea Change Strategies: Mobile Trends and Adoption. Instantly Viral. Emerging Industry.

Step three in the communications process—what do they need from you? You do research—either directly with audience members (surveys, interviews, or focus groups) or through online resources (like those listed below) that can help you draw a more generalized picture of your target markets. Flickr/3fold.

What insights, opportunities and projects does transformative consumer research offer people and organizations who work to improve the lives of people identified as being in an 'at risk' group ? That was the assignment for our small group that met at the Second Annual Transformative Research Conference.

It's a process, not a project (my emphasis) - one that requires long-term perspective. A PROCESS is a "sustained phenomenon" that occurs over a long period of time, like a good marriage or parenting. I picked up Mastering Online Marketing by Mitch Meyerson at the library hoping to get new ideas for marketing my blog. OVER TIME. Cheers!

In her book, Policy Paradox , Deborah Stone (1997) argues that policy making is not a rational process of cool-headed decision making among people seeking to maximize their individual self-interests and well-being that follows an orderly sequence of stages. Policy making in the health and health care areas straddle both of these perspectives. 

However, there are downsides to the middle-aged brain: Slower to process information. Tags: Boomers Don't Miss these Posts communications fundraising research Let’s stick with Boomers another day. OK, a little broader … this is about “middle-aged&# brains (ages 40-65). Getting the gist of an argument better, faster.