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Wednesday, May 13, 2009
First you need a positioning statement. The following blog outlines the what, why and how of creating a positioning statement. What is a positioning statement? Positioning statements should be created before beginning your marketing efforts, since it gives focus to your marketing efforts and influences your company branding.
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Monday, June 29, 2009
That was the declaration by Marc Mathieu in his talk with us at the Transformative Consumer Research Conference. His point was that the world needs TCR now more than ever; researchers with a POV (make it a better world) and an idealism that drives them forward. We call it BeDo. Be the advocate for the audience - who are people too!
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Saturday, June 27, 2009
What insights, opportunities and projects does transformative consumer research offer people and organizations who work to improve the lives of people identified as being in an 'at risk' group ? That was the assignment for our small group that met at the Second Annual Transformative Research Conference.
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Thursday, June 17, 2010
His research found that the majority of online and printed materials written by nonprofit organizations are overly formal, cold, detached and abstract rather than conversational, warm, connected and concrete. Based on research on more than 1.5 Tags: Fundraising Nonprofit Marketing Best Practices Inspiration Research They are.
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Sunday, March 2, 2008
Green Building Council Commits Additional $1 Million to Fund Green Building Research Deadlines: March 6, 2008 (Pre-proposal Submissions); Grant pre-proposals will be accepted from February 12 through March 6, 2008. quarter ($500,000) of the $2 million total is reserved for K-12 school research relating to occupant impacts. The U.S.
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Sunday, March 15, 2009
And the r eport also finds that people say they must hear something at least 3-5 times about a company before they believe it (positive or negative). Tags: Audience Research Confidence Institutions Trust I came across data from the General Social Survey via Frank Rich's op-ed piece today in the NYT. Now that is food for thought!
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Thursday, May 20, 2010
And get this: we found a positive correlation between email fundraising response rate and unsubscribe rate. Tags: Fundraising Email 101 Case Studies & White Papers Research It helps to know if your efforts are producing well or poorly, and it's awfully hard to tell if all you have to look at are your own results.
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Monday, February 9, 2009
ABOUT M+R STRATEGIC SERVICES M+R is dedicated to helping our clients advance their missions in order to bring about positive change. Tags: Fundraising Research In December of 2008, we published an article showing that online giving had grown significantly between the fall of 2007 and the fall of 2008.1 Grow your email list. Put a ‘P.S.’
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Thursday, October 8, 2009
Here’s a study from the Institute of Cognitive Neuroscience at University College London (UCL) which establishes that you and I process negative emotions with greater facility than positive ones. In short, negative information, even when presented subliminally, is better received than positive info. What do you predict?
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Thursday, April 2, 2009
Crowdsourcing in the most useful and positive way. Tags: Audience Research Awards Nonprofit Communications Special Opportunities In celebration of Earth Day (April 22nd), GreatNonprofits is holding a contest to ID the best environmental nonprofits out there, as rated by volunteers, donors and others in the know. Love it!
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