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160 Articles match "Positioning","Research"
The Latest from the Nonprofit Marketing Community
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Wednesday, March 10, 2010
Kristof cites a study showing that when Republicans and Democrats were offered “neutral” political research, respondents said what they most wanted were “intelligent arguments that strongly corroborated their pre -existing views.” At the same time, “there was little interest in encountering solid arguments that might undermine one’s own position.” Trust me, logic and persuasion will not be effective with this girl, nor with most people, as you'll see in today's article. My daughter Mary, a high school senior, turned 18 the other day. I
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Monday, March 8, 2010
Not only do I admire Akhila’s position, but I am also a fan of her quote. 8221; They get stuck in the cycle of rehashing research and developing plans–that implementation lags behind. Don’t get me wrong–declaration of rules, appropriate research, and strategic planning are important–but implementation and execution are also necessary.
Continuing this new series, I’d like to highlight a great, young mind–Akhila Kolisetty. Currently a student at Northwestern University, Akhila shares a unique willpower that refuses to be distracted
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Tuesday, March 2, 2010
After a week of group editing an op-ed piece about social marketing and obesity where a major point of discussion was positioning social marketing 'against' behavioral economics, it was refreshing this morning to see this announcement from CVS Caremark [from the release ].
CVS Caremark is working with academic leaders from Carnegie Mellon University, Dartmouth College's Tuck School of Business and the University of Pennsylvania's Medical School and Wharton School of Business in the Behavior Change Research Partnership. Company Enlists Experts in Behavioral Economics and Social Marketing from Leading Universities to Study How Consumers are Influenced by Financial Incentives, Education and Communication.
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The Best from the Nonprofit Marketing Community
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Wednesday, May 13, 2009
First you need a positioning statement. The The following blog outlines the what, why and how of creating a positioning statement. This What is a positioning statement? A statement or set of statements specifically used to create an image in the mind of your customers. It Positioning statements should be created before beginning your marketing efforts, since it gives Congratulations! You’ve You’ve created a product, figured out your pricing and distribution model (not to mention a ton of other details), and are ready to bring it to market.
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Monday, June 29, 2009
That was the declaration by Marc Mathieu in his talk with us at the Transformative Consumer Research Conference . His point was that the world needs TCR now more than ever; researchers with a POV (make it a better world) and an idealism that drives them forward. During his tenure at Coke, he introduced the 'Coke Side of Life' global marketing platform : We live in a world where we make choices every day and The Coke Side of Life encourages people to make His play on TCR reflected his experience at Coca-Cola where, he explained, he learned to 'never mess with acronyms.' Marc
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Sunday, March 15, 2009
partner with governments and advocacy groups to solve these issues [Ed Note: sounds like a popular endorsement of a Total Market Approach ] . And the r eport also finds that people say they must hear something at least 3-5 times about a company before they believe it (positive or negative). Tags: Audience Research Confidence Institutions Trus I came across data from the General Social Survey via Frank Rich's op-ed piece today in the NYT . Nate Silver at FiveThirtyEight provides nice commentary on it so I won't repeat it here (and the Comments are worth studying too).
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Thursday, October 8, 2009
Here’s a study from the Institute of Cognitive Neuroscience at University College London (UCL) which establishes that you and I process negative emotions with greater facility than positive ones. In short, negative information, even when presented subliminally, is better received than positive info.
Tags: Don't Miss these Posts communications copywriting direct marketing I chose the title of this post carefully … you’ll soon see why.
Says study scientist Nilli Lavie: “There has been much speculation about whether people can process emotional information
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Thursday, April 2, 2009
The winning orgs will be featured in national media coverage and all voters are entered to win prizes such as earth-friendly wines from Fetzer, a stay at Joie De Vivre hotels and more! So environmental nonprofits -- here's your call to action: Email those who know your impact (everyone, be creative) and ask them weigh in here , today. Crowdsourcing in the most useful and positive way. Tags: Audience Research Awards Nonprofit Communications Special Opportunitie In celebration of Earth Day (April 22nd), GreatNonprofits is holding a contest to ID the best environmental nonprofits out there, as rated by volunteers, donors and others in the know.
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Sunday, November 22, 2009
Less erudite folks might think of this simply as the power of positive thinking, or momentum.
It describes research by Decitica, a market research firm. Decitica posits four basic consumer types going forward:
Tags: Don't Miss these Posts charities demographic trends direct marketing Yale economics professor Robert Shiller wrote an interesting column in the NY Times on Saturday. He talked about the 1930s roots of "recession" versus "depression" and the different mindsets associated with each.
"Recessions"
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Tuesday, June 30, 2009
Define yourself positively, focusing on your impact. Tags: Branding and Messages Fundraising: Innovations & Research Nonprofit Communications Professional Developmen Fundraising veteran Tom Suddes offers his golden (but free!) advice on how to shape your language to strengthen your organization, and change the way you think about your organization.
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Sunday, March 22, 2009
So, in light of the findings of this study and plenty of other research, including our own DonorTrends 2008 survey, some observations:
I suspect that as this occurs and the general rules and principles of effective integration become better understood, the real and surprisingly positive truth about the value of online donors will be finally be revealed.
Tags: direct mail fundraising direct marketing loyalty email marketing telemarketing Last Wednesday the headline in a New York Times story proclaimed “ Study Shows First-Time Online Donors Do Not Return .” 8221;
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Saturday, June 27, 2009
What insights, opportunities and projects does transformative consumer research offer people and organizations who work to improve the lives of people identified as being in an 'at risk' group ? That was the assignment for our small group that met at the Second Annual Transformative Research Conference . Our discussion group was one of nine convened during the day designed to Our group began by working through the many different types of determinants and moderating variables that are used to traditionally define 'at risk' - among them genetic susceptibilities; social determinants; socio-demographic characteristics; cognitive, emotional and physical (CEP) handicaps; and behaviors.
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Monday, March 2, 2009
Said Science Daily , reporting on consumer research conducted by Ohio State and Illinois State Universities: "Previous research had documented that many people begin to feel ownership of an item long before they actually acquire it. And in this Forrester Research study , we learn that the customer’s positive firsthand experience with a company and its product is strongly correlated with the customer remaining loyal. Recently I read two articles from the commercial marketing world that — for me — raised the question: "How do fundraisers do this?"
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