It's almost a year since President Obama's election, but there is still a LOT of interest in the staggering success of Obama for America (OFA). If the ingredients (the content) aren't tasty, you're still going to have a horrible dinner." - Scott Goodstein, External Online Director, Obama for America Bad content is bad content. No one has ever really cracked that code." - Stephen Geer, Director of Email and Online In particular, people want to know how the campaign used online tools to raise $500 million and win the presidency! Did the money come in through Facebook, MyBarackObama.com, email or SMS?

Researcher Aaron Rich reports that most of Obama's campaign troops plan to remain engaged with the incoming Obama Administration and mobilize others in support of his agenda. 62% of Obama voters expect to be involved in moving the administration's agenda forward by asking others to support its policies. 46% of Obama voters and 33% of McCain voters expect to hear directly from There's so much emphasis on the challenge of building your organization's base. After all, without a base, there's no progress.

How Obama did it with Digital – Marketing Profs The Social Pulpit: Barack Obama’s Social Media Toolkit – Edelman Document Sharing List resources air force blogging chris brogan cnw group documents edelman government hubspot jeffrey roy josh gordon marketing over coffee marketing profs national information society peter bradwell policies presentations privacy commissioner research richard reeves ryan singel Social Media Statistics statistics canada the advance guard twitter uk Web 2. About a year ago, well before the era of re-tweeting, I wrote a post entitled “ Social Media Document Garage Sale ” which received quite a bit of attention according to my blog stats at the time.

Tags: Pew Research Center Sarah Perez Secret Service social media Twitter Social networ Image by m-c via FlickrI've learned that our new President is really digging in his heels on giving up his Blackberry or giving up on Tweeting, despite the concerns of both the Secret Service and the White House Counsel (lawyers). Can't blame him - as I've discovered in the past few months, Twitter is both fun and useful.If

If you are trying to figure out Millennials (the 18-29 year old generation), here from Pew Research is the study you’ve been waiting for. On the one hand, Millennials gave 66% of their vote to Obama, and in the process erased the usual turnout gap between younger and older generations. Tags: Don't Miss these Posts Hot Research demographic trends media usage new media nonprofit management nonprofits online activism social The Millennials: Confident. Connected.

More important, this multi-media communication turned into a pile of gold for the Obama Campaign, i.e. I know you’re not Obama. Help them to spread the word by building a charity widget , forwarding your emails , and sharing your research . (This post is also archived on www.emailforimpact.com .) 2008 will most certainly be remembered as the year that we elected the first African American President.

Hi Jocelyn, In light of Obama's decision to include $70 million in funding for neglected tropical diseases in his Global Health Budget , I thought you might be interested in speaking with X, Managing Director of Y. But I'm not a newspaper with a research staff. It's official. I'm a publisher and here's how I know.

It was chaired by Bill Schmidt, a Michigan State University Distinguished Professor who, among other things, was the national research coordinator for the Third International Mathematics and Science Study - one of the world's most influential global assessments of student achievement in math and science (Note: the latest TIMSS results were released this week ). The research presented identified the core drivers of this lower performance as being due to (1) the nature of the curriculum – ‘it’s a polyglot,’ (2) low teacher knowledge of the subject matter, and (3) low parental and public

The day before President Obama made his first “foreign” visit to meet with Canada’s Prime Minister Stephen Harper we received from the FLA Group in Ottawa their sixth annual poll of direct mail charitable giving behavior of Canadians. Tags: direct mail research fundraising direct marketing charities You Deserve a Raise nonprofit management DonorTrends donor retentio The results of this Canadian survey closely parallel the findings of our DonorTrends 2008 survey conducted among U.S. donors.

Many responded and we built on this feedback with new research of our own. To see a sampling of online storybanks: League of Women Voters Boston Youth Environmental Network American Cancer Society (video story bank) To see how organizations collect stories online: FamiliesUSA Medicare Rights Center Barack Obama - Share Your Story About the Economic Crisis (Thanks to Cathy Beaumont, Jim Gangl, Teresa Guillien, Lisa Kemper, and Brandon Seng for their assistance in writing this story.) About Andy Goodman Andy Goodman is a nationally recognized author, speaker