which we live and work to prosper. While many people in social marketing and public health often look to companies such as Apple, Coca-Cola, McDonald's and Nike as models for successful consumer marketing to aspire to, P&G stands out among the best and most innovative. and market research than P&G. I was tuned into Proctor & Gamble's new values-based strategy to touch and improve more consumer's lives in more parts of the world... more completely  via @GrahamHill on Twitter (my social source of news) and his RT of the link to Rosabeth Moss Kanter's blog post