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Tuesday, September 23, 2008
A good social media plan will have many elements in common with a good marketing plan. For example, social media is never a campaign. And while your members are used to getting emails and brochures, they may not be ready for all the possibilities social media creates. But there are differences.
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Wednesday, March 11, 2009
Social networks. The long tail concept comes to life in the hundreds of thousands of niche communities that are exploding on to the social media scene. soon-to-be-talked about new venture sent me on quest to explore what was happening with women and social networks. women! Ophra's Oprah's - online community.
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Friday, July 18, 2008
This is also archived on the We ARE Media. What are Social Media? Social media comprise the vast array of communications vehicles including blogs, wikis, e-mail, and social networking sites that are powered by the Internet. Social media can be best understand by what they are NOT.
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Sunday, March 15, 2009
Once, when I was representing social media on an arts marketing panel, a fellow panelist said to me, one-on-one, something along the lines of “ okay, but how does this sell tickets ?” The longer answer is about social media metrics and the complexity of conversation, and it’s not really an answer. returning visitors.
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Tuesday, July 14, 2009
The strategic use of social media is about changing your perspective, not using new communication tools. Fortunately, in the past four years, many social marketers and change agents have emerged to fill in those gaps. Mostly how to use the new media in old ways. Somehow, it has become sooo – sinister, subversive, sexy?
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Wednesday, February 11, 2009
This week, a tech company VP called for my advice about a social media application under development that involves giving. Anyway, it got me thinking about the real value of the new social media fundraising. The real power of giving through social networks is with first level "fans." Sort of.
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Monday, March 30, 2009
This post is the third in a 4-part series on social media policies. In this part, we're looking at user agreements and moderation guidelines for an organization's official presence in social spaces like Facebook, LinkedIn, and Twitter. This is a good idea for every association operating in a social space. Also possible.)
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Thursday, March 19, 2009
Should my association have a social media policy? This post is the first in a four-part series meant to clear up the confusion around policies that your association may need in order to make the most out of the social web. We'll look at policies for an internal social network. get that question a lot. Period.
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Monday, April 27, 2009
Common denominator here, beyond marketing expertise, is that all three women are all boldly plunging forward into the wild west of social media. That's what it takes to ensure your base can easily share it with friends and family, and ups the chance that you'll engage your base's network over time. Out takes as follows.
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Wednesday, March 25, 2009
Had a great time yesterday teaching a social media immersion class to staff members of 25 nonprofit orgs in the Norfolk, VA region. Yet the group came together as an incredibly productive learning community around social media. world (used synonymously w/social media) are saying about your organization.
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