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425 Articles match "Network","Social Media"
The Latest from the Nonprofit Marketing Community
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Thursday, March 18, 2010
Mashable has been chock full of an amazing amount of data this week about how we’re using social media. One post in particular caught my eye today called “What Social Media Users Want.“ Tags: Social Media Chitka facebook Mashabl Katya Andresen does a terrific job of highlighting a chunk of it.
One 8220; It’s not so much what the article says that is so [...]
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Tuesday, March 16, 2010
Some ideas to look forward to: Small, not big - The bigger the scale of what you're communicating, the smaller the impact on your audience Hopeful, not hopeless - People tend to act on what they believe they can change--If your problem seems intractable, enormous and endless, people won't be motivated to help Peer pressure still works (Nope, it doesn't end after high school) - People are more likely to do something if they know other people like them are doing it. This special Nonprofit 911 call identifies more guiding principles like these and focuses on takeway lessons for marketing
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Tuesday, March 16, 2010
I’ll send my contact info via email, but I’ll also include links to a couple of relevant posts to read and then, of course, links to all my social media connections. This enhanced business card has a bigger networking punch.
I hope you didn’t give Chris Brogan your business card at SXSW this week. He didn’t want it, and with good reason.
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The Best from the Nonprofit Marketing Community
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Tuesday, September 23, 2008
A good social media plan will have many elements in common with a good marketing plan. For example, social media is never a campaign . And while your members are used to getting emails and brochures, they may not be ready for all the possibilities social media creates. Here is what I would put But there are differences. For that matter, your boss and staff might not be ready either.
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Wednesday, March 11, 2009
Social networks .. The long tail concept comes to life in the hundreds of thousands of niche communities that are exploding on to the social media scene.
A soon-to-be-talked about new venture sent me on quest to explore what was happening with women and social networks. Kirsty - social media "sharing/voting" platform.
they're not just MySpace, Facebook or even Twitter. I
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Friday, July 18, 2008
This is also archived on the We ARE Media . What are Social Media? Social media comprise the vast array of communications vehicles including blogs, wikis, e-mail, and social networking sites that are powered by the Internet. Social media can be best understand by what they are NOT. Social media are NOT mass media, defined by Wikipedia, as "traditional means of communication" like television or newspaper or radio that were "envisioned and designed to reach a VERY LARGE AUDIENCE such as the population of a nation state.
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Sunday, March 15, 2009
Once, when I was representing social media on an arts marketing panel, a fellow panelist said to me, one-on-one, something along the lines of “ okay, but how does this sell tickets ?” The longer answer is about social media metrics and the complexity of conversation, and it’s not really an answer. There is a lot of great writing and research out there, by people like Beth I guess I didn’t get that point across! I gave him the short answer .
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Monday, April 27, 2009
Common denominator here, beyond marketing expertise, is that all three women are all boldly plunging forward into the wild west of social media. the challenges they've found in moving that brand into the social media
world That's what it takes to ensure your base can easily share it with friends and family, and ups the chance that you'll engage your base's network over time.
Talk about a branding brain trust! I had the pleasure of designing, and participating in, today's NTC session starring nonprofit communicators Danielle Brigida, National Wildlife
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Tuesday, January 27, 2009
If you moan to 10 of your nonprofit colleagues about how you don’t have time to get your nonprofit on Facebook and other social media sites, I’d guess seven of them will tell you to get an intern to do it for you. (The If you are thinking about giving a social media project to an intern or a new employee who is a recent college grad, keep these four tips in mind. The other three? Two will just nod sympathetically and the other one will have no idea what you are talking about.)
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Monday, November 2, 2009
I had the fantastic opportunity of facilitating a conversation ( slides here ) on this vital topic at the Communications Network conference recently. The daily volume of content and conversations created in social media channels – blogs, Facebook, Twitter and more – is huge, and growing exponentially. That's the first step in any effective social media strategy. Here's the problem we were helping participants to solve:
These conversations were always happening but you couldn't hear them.
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Monday, March 30, 2009
This post is the third in a 4-part series on social media policies . In this part, we're looking at user agreements and moderation guidelines for an organization's official presence in social spaces like Facebook, LinkedIn, and Twitter. (Remember, We're not talking about your own website or blog or white-label social network--those will be covered in a later post. Remember, I'm not a lawyer. I'm just laying out what I've learned from smart people like Barbara Dunn from Howe & Hutton .
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Wednesday, March 25, 2009
Had a great time yesterday teaching a social media immersion class to staff members of 25 nonprofit orgs in the Norfolk, VA region. Yet the group came together as an incredibly productive learning community around social media. During my intensive prep for the class, I had to do a lot of sifting -- through tons of resources, tools and, the greatest challenge, my own perspective and experience with nonprofit use of social The organizations these folks represented are varied in size, experience, issue focus and more. This palette of tools is way too new, and changing
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Tuesday, April 28, 2009
Yesterday I attended a workshop organized by one of my favorite bloggers (and NTC roomie) Nancy Schwartz on how you deal with branding issues for your organization within social media. Danielle says that because they are decentralizing their social media presence, they are also empowering and trusting their staff and giving them the ability to represent their own programs online without a lot of heavy handed management. The panel featured Danielle Brigida, National Wildlife Federation; Felicia Carr, National Parks Conservation Association; and Wendy Harman, American Red Cross.
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