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Wednesday, February 11, 2009
This week, a tech company VP called for my advice about a social media application under development that involves giving. Anyway, it got me thinking about the real value of the new social media fundraising. The Agitator suggests a formula for predicting return on investment for social media fundraising (via Facebook, etc.). Sort of. Their idea combines an E-bay/Freecycle idea with a give-to-my-favorite-cause idea.
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Tuesday, August 18, 2009
If you’ve already started incorporating social media into your communications strategy and have done any research on it at all, you’ve come across the advice to LISTEN FIRST .
People are constantly posing questions and talking about the challenges they face on social media and networking sites. Several commercial brands from Dell to Comcast are using social media listening What you are less likely to have found in your research is a practical list of what you can actually do with all of this new-found knowledge and perspective that you gain from building your listening network.
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Friday, October 17, 2008
Many nonprofits share the same goals with regards to paid online media
campaigns. In addition to being one of the very smartest people in our business, Sarah juggles two kids and helms M&R’s very significant online consulting operation. Following is a post she made on the Progressive Exchange board that’s quite worth sharing (thanks Sarah for permission!):
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Monday, July 27, 2009
This week, attention turns to what the media is saying about you, and next week—what the Web is saying about you, and what your peers and competitors are up to.
Media Analysis
You all know your local media outlets, and you should be continuously tracking coverage of your organization and issue in them through Google alerts. flickr/iirraa
Last week I provided guidelines for assessing the communications that you control.
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Sunday, March 15, 2009
Once, when I was representing social media on an arts marketing panel, a fellow panelist said to me, one-on-one, something along the lines of “ okay, but how does this sell tickets ?” The longer answer is about social media metrics and the complexity of conversation, and it’s not really an answer. There is a lot of great writing and research out there, by people like Beth Kanter and Rachel I guess I didn’t get that point across! I gave him the short answer .
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Monday, August 31, 2009
Many nonprofits have already dipped their toes into social media. But first, understand that social media is not about marketing, it’s about community . To succeed with social media, you have to genuinely appreciate the idea of community—offering help and value with no expectation of return. (I’m Using social media, nonprofits can: flickr/luc legay
They see others doing it and figure they should be doing it too.
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Wednesday, August 5, 2009
Chris Aarons and Geoff Nelson look at failed social media campaigns and make this list of suggestions to avoid the common problems and expectations people have when embarking on social media efforts.
PR is great for news and launches, but social media creates the ongoing and sustained interest between news and launches.
Buying advertising Good strategy results in viral, but viral is not a strategy.
What someone says about you is more important than what you say about yourself.
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Monday, November 30, 2009
Sometimes I hate social media because of how fast stuff moves.
This Tags: tactics strategy ROI small nonprofits social medi This morning, before I was really awake, I saw a Tweet or an FB post about a quote from someone whose branding expertise I appreciate. And of course, when I went to write this post, I couldn't remember who made the original quote and who passed it on.
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Tuesday, June 16, 2009
The dreaded “It Depends” answer is the bane of existence for a lot of communicators trying to get involved in social media. We ask about ROI because faith isn’t an accepted business practice, and we’d much rather cover our asses with a case study (TM Chris Brogan ) as a safety net in case we fall (”but it worked for them!”). There is no kit of parts in social media. We want shortcuts. We want a kit of parts, turn-key, that we can plug and play. (We
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Tuesday, March 10, 2009
1-topic about social media marketing. You can pick it up as a podcast or listen on your computer. Today's Diva Marketing Talks explores how nonprofit organizations are using social media to not only tell their stories but to encourage donations to their causes, build community and expand their reach. Beth Kanter , prominent social media consultant and founder of BethKanter.org , and Alex Brown , visionary of AlexBrownRacing , will share their insights about the most effective social media tactics to the ROI of social media to Diva Marketing Talks is a live, internet radio show.
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