Today, Colleen shares some social media insights for volunteer communications… I’ve been immersed in social media for several years, but like everyone else, have much to learn.  Social media was all the buzz, with its own dedicated track (standing room only) featuring speakers from Facebook, Twitter, Pepsi, Craigslist and others.

Generation-segmented target audience : The differences between the attitudes of the baby boomers, Generation X, and the Millennials will need to be juggled for a successful trade show, according to our interviews with members of the technical trade media and show organizers. The answer lies in innovation. Why Innovate? How to Innovate?

Quick thoughts about social media on a drizzly afternoon. . Recently Four Square and cool participation badges have made it onto the social media playground.  However, social media is simply a conduit to that new direction. The good news is that research confirms that social media positively impacts brand perception.