Click here to listen now or download for later listening (Right click on a PC or cntrl click on a Mac, and "save file as" to your Desktop) : I had the pleasure of interviewing Dave Evans, author of Social Media Marketing: An Hour a Day, for a social media intensive I taught recently at the Academy for Nonprofit Excellence.

Once, when I was representing social media on an arts marketing panel, a fellow panelist said to me, one-on-one, something along the lines of “ okay, but how does this sell tickets ?” The longer answer is about social media metrics and the complexity of conversation, and it’s not really an answer. Same thing with social media.

The strategic use of social media is about changing your perspective, not using new communication tools. number of points about strategy and social media came together for me over the past few days as I have been consulting on five different social media projects at various stages of development. What will they teach?

Common denominator here, beyond marketing expertise, is that all three women are all boldly plunging forward into the wild west of social media. Flickr photo: Denis St. Tags: 09NTC Branding and Messages Nonprofit Communications Social Media  Talk about a branding brain trust!  Out takes as follows. The answer is.

This week, attention turns to what the media is saying about you, and next week—what the Web is saying about you, and what your peers and competitors are up to. Media Analysis. You all know your local media outlets, and you should be continuously tracking coverage of your organization and issue in them through Google alerts.

During the Inauguration he, “clamped a Gigapan Imager to the railing on the north media platform about [.]. Tags: Social Media The digital convergence can sometimes be breathtaking in what it produces.  And if you think it only produces flashing, beeping, buzzing, chattering things, think again.

Ensure your Web site and e-news (and despite the challenges of getting attention via email, you gotta have one) are tight, focused, timely and working for your organization.before you even stick a toe into social media waters. Flickr photo: al binami. We joined for the first time this year. Didn't happen. It's not a drop-in experience.

Twitter and Facebook and LinkedIn and YouTube are sites that are in the broad category of “social media.” Social media sites are sites that make it really easy for people to connect with other people. And social media sites often have made-up names or names with weird spelling like Plurk or Flickr. Engaging in Conversations.

The blogs are all a twitter (Twitter's twittering, too) with the release of Digital Snippets, a new web service designed to take the work out of creating the ultimate Social Media Release (SMR). Social Media Group's Digital Snippets Template An earlier version from SHIFT Communications So with this shiney new toy comes much responsibility.

However it became crystal clear that although Diva Marketing celebrated its 5th blog-birthday my social media network is more global than local. What is happening in Atlanta social media marketing? Where are the Atlanta women in social media marketing? What does social media marketing mean to you? no more people. 0160; 2.