Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. As marketers began to use social media platforms like blogs, Twitter, Facebook, etc., My friend John Cass , PR Communications , and I had an interesting discussion about where the concept of transparency fits into the new social media marketing model - content developed by people outside of the The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web.

Soliciting (a) nominees for the Guidance Group and (b) funding to support the development activities of the next year are the main action items you can help us with. Bob Marshall and Beth Sundstrom hosted a breakout session on the results of their survey of 408 social marketing list serve members and attendees at the 2008 USF Social Marketing in Public Health and CDC Health Communication, Marketing and Media conferences. Nothing new to update what is already at The Future of Social Marketing except some examples of the types of work groups that may be formed in the next few months:

Here from the TED conference and here from New Zealand are two other commentaries on the potency of Twitter. Tags: Don't Miss these Posts advocacy communications issue fundraising media usage new media nonprofit management online activism online advocacy online fundraising online publishing politics social networkin Happy to hand the megaphone today to Guest Agitator Janice Christensen, for her thoughts on the powerful mobilizing — and through that, fundraising — role of Twitter. Janice is the former Director of Campaigns of Amnesty International