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Tuesday, October 13, 2009
Of all the different social media tools I’ve tried (e.g. a new one I just started using, Foursquare , probably has the most potential for cause marketers. As one article points out: “For businesses, it’s social media meets customer loyalty in a tangible and measurable way.&#. Here’s how.
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Tuesday, September 23, 2008
A good social media plan will have many elements in common with a good marketing plan. For example, social media is never a campaign. And while your members are used to getting emails and brochures, they may not be ready for all the possibilities social media creates. But there are differences.
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Friday, July 18, 2008
This is also archived on the We ARE Media. What are Social Media? Social media comprise the vast array of communications vehicles including blogs, wikis, e-mail, and social networking sites that are powered by the Internet. Social media can be best understand by what they are NOT. Jocelyn.
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Tuesday, July 14, 2009
The strategic use of social media is about changing your perspective, not using new communication tools. Fortunately, in the past four years, many social marketers and change agents have emerged to fill in those gaps. Mostly how to use the new media in old ways. What will they teach? and Shneiderman, B.,
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Sunday, March 15, 2009
Once, when I was representing social media on an arts marketing panel, a fellow panelist said to me, one-on-one, something along the lines of “ okay, but how does this sell tickets ?” The longer answer is about social media metrics and the complexity of conversation, and it’s not really an answer. feed subscribers.
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Tuesday, April 21, 2009
Click here to listen now or download for later listening (Right click on a PC or cntrl click on a Mac, and "save file as" to your Desktop) : I had the pleasure of interviewing Dave Evans, author of Social Media Marketing: An Hour a Day, for a social media intensive I taught recently at the Academy for Nonprofit Excellence.
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Thursday, July 30, 2009
Thanks to everyone who commented on my post Help Me Convince My Boss To Use Social Media. Not only did you offer some great support and tips, but the 24 comments I got were real evidence that social media really does work! chose people from the office that I knew enjoyed social media and wanted to learn more.
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Monday, April 27, 2009
Common denominator here, beyond marketing expertise, is that all three women are all boldly plunging forward into the wild west of social media. Tags: 09NTC Branding and Messages Nonprofit Communications Social Media Talk about a branding brain trust! Out takes as follows. The answer is. Flickr photo: Denis St.
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Wednesday, July 22, 2009
The more I read about social media campaigns without conversations. The more I watch companies expand marketing departments to include social media positions that put a premium on tech skills versus marketing experience. Let's call this - Social Media Hybrid Marketing.
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Monday, November 2, 2009
Here's the problem we were helping participants to solve: The daily volume of content and conversations created in social media channels – blogs, Facebook, Twitter and more – is huge, and growing exponentially. That's the first step in any effective social media strategy. Now you can. Subscribe today.
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