Over the past decade there has been a dramatic shift in the emphasis of determinants of health and social behaviors from individuals to networks and communities. The world of social network theory introduces us to an entirely new set of concepts and ways of thinking about human behavior and the social forces that directly influence it.

Part 2 of Where Are the Atlanta Women in Social Media Marketing? Part 1 For me, the secret sauce of social media marketing is in how the tech tools with odd sounding names like blogs and wikis and Twitter can build and nurture old fashion corner grocer store relationships. Social Media gives everyone a voice.

It's back to marketing basics but with new strategies in our tool box that may sound strange like wiki and blog and twitter. Through the funny sounding tactics like wikis, blogs, twitter and social networks our customers are talking to us. Bad times are making us better marketers. ask you girlfriend, has the world gone mad?