Tags: General Interes How many of you have taken Andy Goodman’s storytelling seminar ? Pretty mind-blowing, huh?  Andy unlocks the secrets of good story-telling, decoding a formula for narrative going at least back to Aristotle’s Poetics. There are easily thousands of non-profit communicators who have passed through Andy’s program. 

By instituting the fine, the daycare center switched rulebooks, from social norms, which are governed by values of community, selflessness, and altruism, to market norms, which are governed by calculated self-interest. Once the daycare conversation shifted from social to market, parents stopped feeling guilty about making the teachers stay late, and made a self-interested calculation – that coming a few minutes late was worth a few bucks. This was a tough year-end for a lot of fundraising organizations. Time for some sober reflection and some self-honesty.

Tags: General Interes Growing an email list is a crucial element for non profits to build their movements, cross promote their social media, and raise more money. Every email list member is a prospective activist, volunteer, donor, and sneezer – someone who can help spread the word on your behalf. Typically, any surge in media attention, regardless of subject matter, causes a surge in related web traffic.   So for instance, when your

The day you go public you will be locked in a permanent, intense conflict of interest between your stockholders and your customers. Tags: General Interes Dear Convio, The news reports say you are preparing to go public. Congratulations.

Interestingly, the question is always raised by direct mail fundraising consultants — and the answer is always  unsurprisingly “no.” Tags: General Interes As long as I have been doing fundraising the “is direct mail dead” question has arisen with great regularity.  Clouding the situation from the other side are the over-optimistic claims from the Internet world that it’ll all be online in a matter of a few years.

Tags: General Interes In addition to being one of the very smartest people in our business, Sarah juggles two kids and helms M&R’s very significant online consulting operation.  Following is a post she made on the Progressive Exchange board that’s quite worth sharing (thanks Sarah for permission!): Many nonprofits share the same goals with regards to paid online media campaigns.

So build your storybank and watch it build more interest in everything you do. To see a sampling of online storybanks: League of Women Voters Boston Youth Environmental Network American Cancer Society (video story bank) To see how organizations collect stories online: FamiliesUSA Medicare Rights Center Barack Obama - Share Your Story About the Economic Crisis (Thanks to Cathy Beaumont, Jim Gangl, Teresa Guillien, Lisa Kemper, and Brandon Seng for their assistance in writing this story.) About Andy Goodman Andy Goodman is a nationally recognized author, speaker

So build your storybank and watch it build more interest in everything you do. To see a sampling of online storybanks: League of Women Voters Boston Youth Environmental Network American Cancer Society (video story bank) To see how organizations collect stories online: FamiliesUSA Medicare Rights Center Barack Obama - Share Your Story About the Economic Crisis (Thanks to Cathy Beaumont, Jim Gangl, Teresa Guillien, Lisa Kemper, and Brandon Seng for their assistance in writing this story.) About Andy Goodman Andy Goodman is a nationally recognized author, speaker

Tags: Clients Fundraising General Interest Leadership Strateg A.  Annual report with my name buried in the back B.  B.  Leadership circle pin C.  C. 

Tags: General Interes His title, This Is Not the Time to Ask for Money, kind of says it all. We’ve embarked on a scary fundraising arms race — fuelled by “experts” who have counseled that we get in early with our asks before everything goes south. And we are tripping over one another to ask ask ask.