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Tuesday, July 14, 2009
The strategic use of social media is about changing your perspective, not using new communication tools. Fortunately, in the past four years, many social marketers and change agents have emerged to fill in those gaps. Mostly how to use the new media in old ways. Somehow, it has become sooo – sinister, subversive, sexy?
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Sunday, March 15, 2009
Once, when I was representing social media on an arts marketing panel, a fellow panelist said to me, one-on-one, something along the lines of “ okay, but how does this sell tickets ?” The longer answer is about social media metrics and the complexity of conversation, and it’s not really an answer. returning visitors.
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Monday, March 30, 2009
This post is the third in a 4-part series on social media policies. In this part, we're looking at user agreements and moderation guidelines for an organization's official presence in social spaces like Facebook, LinkedIn, and Twitter. This is a good idea for every association operating in a social space. Also possible.)
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Thursday, March 19, 2009
Should my association have a social media policy? This post is the first in a four-part series meant to clear up the confusion around policies that your association may need in order to make the most out of the social web. We'll look at policies for an internal social network. Tags: social media policies
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Tuesday, January 26, 2010
Tomorrow I’m presenting a brand new webinar on How to Integrate Your Website, Email Newsletter, and Social Media Sites. Do that by putting links into web and e-news templates, email signatures, and social media profiles. email good for clear calls to action; social media good for awareness).
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Monday, May 11, 2009
Social media is so new that people are still trying to figure out what to do with it. Most people I would consider social media experts realize that the technologies and tools are so new and emerging that no one can really be called an “expert.” Social Media & Web 2.0One-on-one style communication.
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Monday, September 1, 2008
What was clear is that social media is playing a bigger role in disaster preparedness and response than ever before. With a volunteer effort led by Andy Carvin of NPR, the work centered around a Ning social network called the Gustav Information Center and a related wiki.
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Monday, February 1, 2010
was very impressed at the time, with what seemed to be the most comprehensive analysis of social media user segments available, explained very nicely in a book. Naturally, this goldmine of data was bound to evolve into something more interactive, customizable and useful for people actually trying to apply it.
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Thursday, August 19, 2010
Illustration by Johnny Goldstein via Flickr Nonprofit social media heavy-hitter Beth Kanter is gearing up for 2011's SXSW. Tags: Non-profit organization small nonprofits SXSW Interactive social media The key to this transition, and the focus of.
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Thursday, May 14, 2009
In Online Spin, Joe Marchese of socialvibes offers this good advice regarding the kind of advertising that will work in online social media. 34; I think he’s right. But I’d broaden this by suggesting these three ingredients are the mandatories of all good online communications these days.
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